Consumers that love honey can appreciate the population of bees and the connection that bees have with honey. What many consumers fail to understand is many benefits that honey offers and the importance of bees to all other crops. Many favorite foods are all pollinated by bees, almonds, strawberries, apples, and blueberries (Bee Spotter, n.d.). Finding the target market of consumers, educating them on the importance of a healthy bee population and the benefits that come from local raw honey. This paper will explain the market plan strategy for introducing the new local raw honey, while identifying possible social and ethical issues and ways to mitigate those issues.
Issues Facing Bees
Bees pollinate many crops and our vital to the survival
This can encompass a large range of consumers. Local Farm decided to introduce Local Raw Honey to its existing brand community because they already had a large bee population that assisted in pollinating crops. This new adventure is intended to reach a slightly younger and broader market, in hopes to bring in more revenue for Local Farm and increase sales for all of its products.
Why Local Raw Honey?
Local Raw Honey differs from the other honeys because it is 100% raw honey with pollen from bees that are cared for properly by the local farmer. Most honey has the vitamin packed pollen stripped from it and has corn syrup added to it (Muhammad & Maulidya, 2016). The Local Farm is already a well-known brand in the community offering several high-quality products. The consumer has strong beliefs that the Local Raw Honey is a great product before trying it because of their experience purchasing other Local Farm products.
Local Raw Honey Pricing and
Local Raw Honey is a premium quality product so it will be priced at $5.50 for a 16-ounce jar or $3.50 for an 8-ounce jar. These prices are specific to the grocery store because it is bought in a higher quantity than at the Farmers Market. The Farmer’s Market Prices are slightly higher at $6.50 for a 16-ounce jar and $4.50 for a 12-ounce jar. This is because the target market at the Farmer’s Market have a higher income demographic and are willing to pay a little more for the product. Also, The Local Farm will have to pay employees to transport and set up the products. Local Raw Honey is also available for purchase online. The online prices are marked at 50 cents more that in the grocery store, but also offer bulk size order options adjusting the price to go as low as $4.50 for the 16-ounce jar and $2.50 for the 8-ounce jar. This ultimately makes the grocery store the preferred place of purchase for the typical consumers. However, offers a cheapest option online for high-volume consumers of Local Raw Honey. Of course, it will also be available for purchase at the Local Farm Knick Knack Shop for those consumers who choose to take the free tours offered. It is available for 25 cents higher than at the grocery store in order to discourage the grocery store from losing the preferred retailer
According to Nature Valley’s website, this sweet slice is “packed with natural whole gain oats and real honey”, and they mentioned this in the advertisement along with a graphic representation of the creation and contents of the bar. The visual narrative that revolved around the product being ‘from nature itself’ and the packaging seen at the end of the advertisement also attempted to project a healthy image for the brand.
...e items come from places like CAFO’s. Joel wants to redirect the way farming should be. He believes that his process of “mob-grazing” will help restore the land prosper and continue to be farmed for many years. In the past 15 years small farms have been demolished by the bigger corporations. Smaller farms have a more difficult time accruing certifications and paying expensive fees to sell their products on a bigger scale. The USDA requires many restrictions and guidelines to what, where and how such products needs to be prepared which is time consuming, costly and requires many resources. In this area of Swoope, Virginia there are many small farmers that sell at the local Staunton Farmers Market located in downtown Staunton. Polyface also has a “Metropolitan Buying Club” which allows the products produced by the farm can travel farther for a monthly subscription.
Local rather than global and small rather than large, the increase in these less conventional manners of production can be seen in the increased abundance of farmers’ markets, Community Supported Agriculture (CSA), and community gardens. Farmers’ markets are common areas where farmers meet on a regular basis and sell various fresh produce directly to the consumers. The number of farmer’s markets between 1994 and 2014 has increased from around 2,000 to 8,000 (ers.usda.gov). Farmer’s offers an aesthetic that Walmart cannot provide—the opportunity to be personable. The consumer is able to see who grew the food, ask how it was grown, and will not be dazzled by fancy packaging or advertisements.
The Inter-Faith Food Shuttle is helping to sponsor bee hives to increase teaching abilities. The JABGC is helping by educating hundreds of children who are at-risk and providing guidance to them. This includes a learning garden. ERA will help by attaining land to help protect and conserve needed resources. For the Alliance Medical Ministry, Burt?s Bees helps them with growing their garden so that they can help their patients and also those in the community to eat fresh fruits and vegetable. The Alliance Medical Ministry also helps to provide insurance to those who otherwise could not afford it. With Habitat for Humanity, Burt?s Bees helps them with their goal of providing homes to those who could otherwise not afford it, while also building homes that are eco-friendly. Finally, Burt?s Bees works with Farmer Foodshare to help get food from the farmers to the people who need it (Burts Bees, 2016). In a nutshell, Burt?s Bees has been busy not just making money, but they have been busy looking for ways to make the word a better
Within these past few years, more and more people have tried to use their community’s grown produce instead of large company-based products. These ‘locavores’ have grown in numbers as people have taken into account the health related, environmental, and economic consequences of choosing locally grown products. The key issues associated with the locavore movement are the economic effects and the change made in the environment of a community.
However when Costco puts this item on sale you can get $2 off for both of these which will bring the price down to $7.89 or $3.90 each. This is a really good price for the larger size jars. Plus with the Costco sale you don't have to cut out any coupons. Costco now makes it so you don't need to bring the coupon book with you. I think this makes things so much easier to not have to match up coupons, count items and so on.
The best action the public can take to improve honey bee survival is not to use pesticides indiscriminately. In particular, the public should avoid applying pesticides during mid-day hours, when honey bees are most likely to be out foraging for nectar and pollen on flowering plants. In addition, the public can plant pollinator-friendly plants—plants that are good sources of nectar and pollen such as red clover, foxglove, bee balm, joe-pye weed, and other native plants.
All around the world honeybees are vanishing at an alarming rate, according to the documentary Vanishing of the Honeybees. This film features two commercial bee keepers and their fight to preserve their bee numbers. David Hackenburg was the first commercial bee keeper to go public the bee population was decreasing. Approximately two billions bees have vanished and nobody knows the reason why. Honeybees are used all across America to help pollinate monoculture crops like broccoli, watermelon, cherries, and other produce. Without the honeybees the price for fresh and local produce would be too much money. According, to this film commercial bee keeper’s help fifteen billion dollars of food get pollinated by commercial
How about fruits, vegetables, coffee, even shampoo or lotion? Our livestock depend on bee-pollinated plants like grain. Poorly pollinated plants produce fewer fruits and seeds leading to higher prices (New Agriculturist, n.d.). Some crops are entirely dependent on pollinators such as almonds and others are 90 percent dependent like blueberries and cherries (ABF, 2015). Bees give us honey and we use this honey in food, shampoo, and moisturizers (Mercola, 2015). Bees pollinate 70 out of our 100 major crops; that includes apples, cucumbers, pumpkins, and many more. Our bees are dying at the highest rates ever recorded: 42 percent of the United States bee colonies collapsed in 2015 (NRDC, 2015). 50 to 80 percent of the worlds food supply is directly affected by honeybee pollination (Pennsylvania Apiculture Inc., 2011). Reduced crop pollination will make food more expensive and can even make some crops harder to grow successfully (Worland,
“We lived for honey. We swallowed a spoonful in the morning to wake us up and one at night to put us to sleep. We took it with every meal to calm the mind, give us stamina, and prevent fatal disease. We swabbed ourselves in it to disinfect cuts or heal chapped lips” (Kidd
The lives of humans and honeybees have been intertwined for millennia. For at least 8,000 years, humans have sought honey for applications in disciplines ranging from medicine to the culinary arts. But while humans love honey, honeybees provide a much more valuable service: pollination. As the world’s most prolific pollinator, honeybees are essential to the reproduction of many plant species, which in turn benefits other animals and plants. In fact, humans heavily rely on honeybees to pollinate our own food source, a service that is worth billions of dollars a year. Unfortunately, the honeybee population is in a severe and prolonged decline, often in the form of colony collapse disorder, in which entire colonies are seemingly abandoned by adult bees overnight. Honeybees are an indispensable component of modern agriculture, and a failure to discern and address the many causes of honeybee population decline – both manmade and natural – could have disastrous consequences for the environment and human society.
Trends of moving toward supporting local food producers have increased over the years. People are looking for quality over quantity. “With the explosion of interest in local food, consumers now have more choices of products, labels, and ways to shop, so, many people are left wondering where to start” (Table, 2009). Buying locally supports sustainable food system, beyond just methods of food production and helps to increase food from farm to plate. Supporting locally drastically helps with the reduction of emissions and the negative effect that food traveling has on our environment.
They are also used as livestock in order to produce honey and waxes, use for health therapy, and pollination. Especially, pollination human depends about 80% of agricultural crops including almonds, apples, and onions on honey bees. However, honey bee population started to have decreasing trend since 1947, and now it became a serious problem because one-third of honey bees were died in 2012 and scientists estimate more honey bees are going to die more as the time goes by. There are many reasons affect the death of the honey bees, which are temperature maintaining problem and honey bee disease, a colony collapse
Web. 06 Feb. 2014. . "Why Buy Local." Local Harvest .
Beekeeping is a promising non-farm activity for the rural households. It directly and indirectly contributes to the incomes of households and the economy of the nation. The direct contribution of beekeeping includes the value of the outputs produced such as honey, beeswax, queen and bee colonies, and other products such as pollen, royal jelly, bee venom, and Propolis in cosmetics and medicine (ARSD, 2000; Gezahegn, 2001). It also provides an employment opportunity in the sector. The indirect, but very important contribution of beekeeping is through plant pollination and conservation of natural environment. Beekeeping is eanvironmentally sustainable activity that can be integrated with agricultural practices like crop production, animal husbandry,