Lindwood Marketing Strategy

The improvement of technology and the necessity to survive in this world haS led companies and people to increase their levels of competition. Therefore, our world has become over-communicated and firm and individuals are fighting to get inside people’s minds. Some have achieved their goals to plan a seed in people’s minds. Other companies have been taking the wrong path and adapted the “me-too” strategy. So far, Lindenwood University has not positioned themselves in people's minds. According to Ries and Jack Trout, there are a few marketing strategies that will help Lindenwood to become successful. The first step is to know the products. In this case, Lindenwood offers an education service. Their target markets are students, community,

They use a shorthand “LU” which is an abbreviation of Lindenwood University. The slogan is simple and easy to get into people’s minds “LU, for life.” After this successful approach, this positioning demands consistency and renewal. The slogan has been in the market for a while, and it is time to change. Keeping the slogan could lead the organization to the wrong path. It is easy to forget what made the brand successful. Make sure the slogan is effective and efficiently, remember that consumers want an oversimplified message, and they want to be able to visualize words. Positioning could hold a strong perception and credibility. If the organization desires to become successful, it must require a long-term commitment of the people who are in command. Another strategy that could benefit the positioning strategy is to create a powerful ad and meaningful words. Tell the consumer the quality of services and the technology that enhances the organization's performance here at Lindenwood. Mention the biggest strength, that LU has a diversity of students from all around the

Remember in never changing the basic position strategy, what Lindenwood has to change is only the tactics that are short-term maneuvers that are designed to implement a long-term strategy. The Line extensions in a marketing strategy that might work for the brand. There are many University but a few with powerful names. For Lindenwood to be a well-known name, they have to follow these rules of the road. They have to know the expected volume, know the competitors and a way that the product could occupy a unique position in the field. Lindenwood should have a small budget to advertise the brand. They have to know the significance of the product and the distribution of the product. Let the items sold by the sales representative or their branding