Liberal Party's Marketing Strategy

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With only a month left until the 2015 Canadian Federal Election, there has been a lot of interesting marketing strategies by three largest parties. These strategies differ greatly between each party and it has been interesting to see the approach taken. Conservative Party of Canada (CPC) As the incumbent party the CPC is running on a platform of their accomplishments over the past nine years with the campaign slogan of "Proven leadership for a strong Canada". This is a good marketing choice as the CPC currently have the advantage of being the majority party in power as well as having the experience of nearly a decade in power. Their campaign agenda has also included “attack” style ads mainly portraying the leader of the Liberal party, Justin Trudeau, as not …show more content…

As well as being too highly focused on the Conservative base which is mostly viewed as older, non-diverse Canadians. Liberal Party of Canada (Liberals) The Liberal party are running on the platform of "Real Change”. Which challenges the status quo of the current Conservative party. Many of the ads of the Liberal party are promoting changes to benefit the middle class, while contrasting these with how CPC and NDP policies will only end up hurting Canadians. The Liberals are using a differentiation strategy to showcase how they would be the best party for the average Canadian. As the youngest candidate for Prime Minister, the Liberal party is also fighting an uphill battle as showing Justin Trudeau as a strong leader. They have responded to these criticisms with ads demonstrating that a new, more vibrant leader would be a benefit for Canada. New Democratic Party (NDP) As a party more closely aligned with Liberal than Conservative values, the NDPs biggest competition is having left-leaning voters choose Liberal over NDP. The party slogan "Ready for Change” also closely resembles the Liberals “Real

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