Let's Move ! Campaign Analysis

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Introduction Founded on February 9, 2010 by First Lady Michelle Obama, the Let’s Move! campaign, seeks to be a driving force in solving the childhood obesity epidemic faced in the United States within a generation, by the year 2030 (United States, White House Task Force on Childhood Obesity [WHTFCO], 2010). As part of the Let’s Move! intervention there was a sub-intervention call the Let’s Move! Active schools that was implemented three years after the beginning of the original movement (SHAPE America, 2015). This sub-intervention sought to make changes specifically in schools, due to large amount of time children spend at school, an average of six to seven hours a day (SHAPE America, 2015). In America 17 percent of all youth, ages 2 – 19, …show more content…

It does not implement direct changes at the macro and policy level of the SEM. The program works as such that school enroll in the program via the Let’s Move! Active Schools website and from their they are walked through a screening and data collection phase in order to develop action plans tailored to these individual schools (Let's Move! Active Schools, n.d.). These action plans seek to adapt five elements to ensure that goal is met which are to provide physical education that is enjoyable for the students, creating active classrooms so there are physical activity breaks in the lessons, implement physical activity programs for before and after school, training and involvement of staff in physical activity importance and implementation techniques, and lastly is to reach out to the community and families to make school a hub for physical activity and active spaces (Let's Move! Active Schools, n.d.). These five elements seek to make changes in the behavior of the students so that they become immersed in physical activity which could lead to them carrying these habits into their daily lives later on. The elements also act on providing information to all those connected to the school such as the students, staff, parents, and community in ways to incorporate physical activity in school and develop programs that further promote this activity outside of the classroom before and after school. The implementation of this program would also lead to policy shifts in schools and school districts at the community level since the structuring of classes and appropriations of funding would need to be modified, something that is not usually governed at the

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