Laundry Shop Case Study

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EXECUTIVE SUMMARY

Drop and Go Laundry Services (DnG) desires to offer a satisfying and excellent laundry services within the community. DnG aspires to build trust and harmonious relationship between the management and its customers by providing quality service that will help the business be patronized by its consumers.

Company Description
Drop and Go Laundry Services will create the best quality of laundry services such as washing, drying, folding and ironing. It has an aspiration of exceeding customers’ expectation by listening and responding to their needs and requirements. It also aims to meet the highest standards of excellence with exceptional laundry service.

DnG’s highly skilled and professional workforce will make an effort to provide a gratifying and pleasant experience for customer. They will make use of their knowledge and capability to offer the most helpful and effective cleaning possible.

The business believe to serve customers better as it …show more content…

The edge of DnG to competitors is there will be provided free hangers for customers but merely for certain clothing. DnG’s major competitive advantage is the assurance of the quality of its laundry services. The proponents do not anticipate new businesses same as DnG to enter the market.

The market prices for laundry services depending on those of existing business in the market will range from P to P. Hence, the business set a variety of prices that would meet different buying capabilities. The prices of DnG are leveled with those of the competitors in order to match competition. For wash, dry and fold, DnG has a range of price from P - P, for ironing, an additional of P10 per piece. These said prices depend on the volume of clothes and type of fabric that customers want to be

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