L & T SWOT Study Analysis: Porter's Five Forces Analysis

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1.1 Porter’s five force analysis According to Porters analysis, there are five basic factors affecting the operations of an organisation in any given market. These factors are bargaining power of suppliers, bargaining power of buyers/consumers, threat of competitive rivalry, threat of substitutes and threat of new entrants. 1.2 Bargaining power of suppliers The bargaining power of L & T suppliers is high. Most L & T suppliers are organised making the company to be one of the largest engineering companies in Malaysia (and one of the top five private sector companies). Its diversity in engineering sector gives it a strategic position and bargaining power. Moreover, L & T faces reduction of prices by its competitors. For instance, increase in …show more content…

Punj and Lloyd, and RITES. According to Hoovers (2015), initial capital investment, economies of scale, market competition, regulations and consumer behaviour greatly influence the rate of new players entering an industry. L & T has well established market due to its long history since 1938 and experience in the sector. 2.0 Swot Analysis of L & T The SWOT analysis is used to gauge a company’s strengths and weaknesses. It also outlines opportunities for tapping and presents possible threats that could affect a company’s operations. 2.1 …show more content…

It is among the largest engineering companies in Malaysia with a growth rate of over 20% for four consecutive years and is among the best managed companies in Asia. It is among the most transparent and therefore leads on the issue of corporate governance. It enjoys incredible growth in sales shareholder and has a base of nearly 1 million. L & T is the core of a group of companies involved in building complexes, worksheets, offices and service outlets at different locations all over Malaysia and abroad. L & T has an incredible reputation for capabilities for executing engineering related projects. This has been enhanced by it long business history which date back in 1938 to present. It provides real and logical synergy in terms of executing turnkey projects for construction, engineering, supplying machinery and suppliers credit. Further, by the use of Total Quality Management (TQM) principles e.g. customer focused, reducing costs and wastage, and adding value at all stages for maximising customer satisfaction and emphasis on 'customer delight '. The company therefore delivers more value than expected by customer. It has ability to synthesise, incorporate and complement its diverse world-class engineering, manufacturing, procurement, construction and fabrication skills around turnkey projects and people. L & T has a world class vendor base and quality technological alliances, excellent IT

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