Kindle Fire Case Summary

926 Words2 Pages
bulb-icon

Recommended: Iphone vs android comparison

Executive Summary: In an up and coming tablet market, Amazon’s Kindle Fire faces intense competition with tables from Apple, Samsung, Motorola, and Google. We must distinguish ourselves in this cutthroat market by positioning itself as the ideal gaming tablet experience to children under the age of 12.

Strategic Alternative One: To young adult male media junkies, Amazon’s Kindle Fire is the epitome of user friendly tablet experiences which provides the best multimedia consumption experience by offering a bargain price, by being portable, by having long lasting battery life, and by offering Amazon Prime streaming services for books, TV, movies, music, and more.
Relevant Facts:
The Kindle Fire is significantly cheaper than its direct competitors. …show more content…

Amazon also has other products, like the upcoming release of Alexa, which can pair with the Kindle Fire and read aloud to kids. This is a huge opportunity for lateral expansion and selling companion products.
Cons:
Apple has a 62% market share as of 2011, and the anticipated release of its mini version has great potential to overtake our product, especially if priced competitively.
Considering 70% of homes already have tablets, the market for families interested in purching a new one is limited.

Strategic Alternative Three: To low-budget students in higher education, Amazon’s Kindle Fire is the epitome of user friendly tablet experiences which provides the most comprehensive and affordable online textbook library by offering a bargain price on both the tablet and textbooks, and by consolidating heavy books into one, light device.
Relevant Facts:
B&N has ventured into this segment in 2011, partnering with many universities to offer textbooks at discounted rates (30-50% off).
In 2011, we had a slightly larger market share than B&N (6% and 5%, respectively) (Exhibit 9).
The Kindle Fire is smaller and lighter than the iPad, making it ideal for portability (Exhibit 10).
Our prices are incredibly competitive, reaching $79 just in time for a new school year in September, 2011 (Exhibit

Show More
Related

  • Nt1330 Week 3 Individual Assignment

    751 Words  | 2 Pages

    Information retrieval could be expanded to the two alternative products: Samsung and Galaxy Nexus. Therefore, as a part of my decision-making process, I would have to use the evaluative criteria, which refers to the products, the recognition of its functions, features, attributes, and benefits of use. The features and characteristics that best meet my needs would be design, price, size, color, durability, life of the battery, service, etc. For example, Apple has long been practiced using a bunch of aluminum and glass through which almost all of their products look great. In addition, aluminum is very practical and does not show fingerprints. Galaxy Nexus has the smallest screen size. The tablet can be ideal companion for watching video and reading books. Samsung tab has the best size and weight to all comparable models. All of the suppliers of the tablets provide with a maintenance services, returned-goods policies, financing and many other services for the

    Read More

  • Battle of the Tablets: Apple iPad vs. Amazon Kindle Fire

    688 Words  | 2 Pages

    Tablets are effective tools used to improve user’s productivity and online experience, whether they are used for business or life in general. Tablets are smaller than a laptop and larger than a Smartphone, so they are perfect to take on the go. Users can browse the internet, create presentations, stay connected with their boss, download games, watch movies, share photos and much more with their tablets. Just recently tablets have become very popular. Therefore, there are over 47.5 million tablets sold in the United States today. Two of the most popular tablets on the market are the Apple iPad and the Amazon Kindle Fire. Evaluating their battery life and capacity, screen size, and price, a user will soon figure out which table is best for them. Though each of them had good qualities, I preferred the iPad more than the Kindle.

    Read More

  • Rising Cost of College Textbooks

    1982 Words  | 4 Pages

    Ask any college student to state one of their largest expenses and it would be safe to bet the response would be “Textbook prices!” The cost of purchasing required materials for courses has reached numbers high enough to cause many students to take out second loans. Information released this year by the American Enterprise Institute shows that “College textbook prices have increased faster than tuition, health care costs and housing prices, all of which have risen faster than inflation” (Kingkade, 2013). This information equates to an 812% increase in the cost of college textbooks over what they were just over thirty years ago (Kingkade, 2013). The figure here shows an unusually large increase that has far outpaced that of average inflation. Combine this information with the equally troubling information released by Bloomberg stating “college tuition and fees have increased 1,120 percent since records began in 1978” and a serious financial problem for students emerges(Huffington Post, 2012). One thing should be clear given these statistics: something must be done to help lessen the financial burden being placed on today’s students. Considering the implications of these two figures, the University of Delaware should attempt to remedy the increasing cost of textbooks as soon as possible before they overwhelm students any more than they already have. In order to help reduce these runaway costs, this institution should pursue a policy similar to those high schools and elementary schools practice, namely a sort of loan program.

    Read More

  • Should Companies Embrace Social Business

    1447 Words  | 3 Pages

    There are many things that B&N and its book publishers can do to stimulate more business. The best strategy in my opinion would be to make more deals with large companies like Apple and Samsung. These companies are at the height of every competitive market in electronics, from cell-phones to televisions, and hold some of the most loyal customers in the market (Surowiecki, 2013). If B&N wants the Nook to stay in the competition, they have to market their product to be appealing in today’s society. To do this they have to factor in competitive prices, capabilities, and other features that can compete with top sellers. Joining up with larger companies will not only increase exposure, but also put B&N and book publishers on the same platforms as their competitors.

    Read More

  • Tablets Vs. Textbooks

    1425 Words  | 3 Pages

    "As Costs of Textbooks Rise, E-books Emerge as More Affordable Alternative." The Daily Illini. Brittany Gibson, n.d. Web. 22 Apr. 2014.

    Read More

  • Kindle Fire Research Paper

    448 Words  | 1 Pages

    The Amazon Kindle Fire is both a small tablet computer and an Amazon Kindle E-reader. The Kindle Fire is about the same size as the original Amazon Kindle and lets you store hundreds of books on the device. In addition to its E-reader capabilities, you can also play games on it, stream movies and video, download apps, browse the Internet, and check your email anywhere there is Wi-Fi.

    Read More

  • Amazon. Com: SWOT Analysis Of Amazon

    765 Words  | 2 Pages

    Amazon.com has a number of strengths that can help them compete with other high-tech companies. They currently are one of the largest retailers in the world. This is an extreme advantage for Amazon.com in a number of areas such as marketing, distribution, customer base and supply. With such a large presence in the e-commerce industry, this allows Amazon.com to offer more bottom-line products such as movies, music, and ebooks along with the million of other products. This makes the Kindle an even more attractive device for consumers. Another strength Amazon.com has with their electronic devices is they are able to sell them much cheaper than their competitors. For example the Kindle HDX Fire 8.9 can be purchased new on Amazon.com for around

    Read More

  • Walmart And Amazon Case Study

    721 Words  | 2 Pages

    From the consumer side, Amazon provides services like Amazon Prime, which delivers free two-day shipping on retail purchases, on-demand video streaming and a free access to the Kindle library, everything for an annual

    Read More

  • Business Ethics: Apple, Inc.

    1112 Words  | 3 Pages

    Moon, B. (n.d.). Sony and Apple Spat Over App Store E-Books May Hit Kindle. Welcome to Portable Electronics at About.com. Retrieved November 7, 2011, from http://portables.about.com/od/ebookreasers/a/Sony-App-Rejection.htm

    Read More

  • Affordable Tablets and the Decline of Toys

    597 Words  | 2 Pages

    If you spent any time in a toy aisle this past holiday season, you would have noticed a subtle shift starting to occur in toys. The old standby toys are giving way to more modern app-enabled versions. Manufacturers are finding any way they can to update classic toys to engage with modern tablets. Barbie is enabled with cameras that play back via apps, Fisher Price play sets embed them for interactive play, and Lego building sets can be controlled by them. Unless manufacturers embrace and utilize tablets with their products, the tablet will take over the toy market.

    Read More

  • Why Textbooks Should Be Free

    1236 Words  | 3 Pages

    In conclusion, America provides many ways to help reduce the cost of college textbooks but society is still not satisfied with the outcome. The Open Textbook, Affordable Textbook Act, and book store rentals are wonderful programs, but has its disadvantages that hopefully would be resolved in the 2016 presidential elections. The statistics show that many students across the nation benefit from learning with quality of teaching, the amount of accessibility it provides without having to worry about paying off student loans. School administrations should consider about transferring to an act that would benefit both the school and the students, but also provide more equality to the publishers and students.

    Read More

  • Compare And Contrast Electronic Book Vs Printed Book

    1276 Words  | 3 Pages

    First of all, buying an e-book is cheaper than a printed book. As a student who is studying in college, I know students have to buy text books for all the classes. According to an article from website, “average price of best-selling e-books is $5-$11, and most text-books’ price is around $200 which are selling in bookstore even rental books should cost 50% of the new books’ price.” We can immediately know that e-books are much cheaper than printed

    Read More

  • Technology’s Impact on the Publishing Industry

    2630 Words  | 6 Pages

    With technology progressing from drones fulfilling shipments to electronic books becoming cheaper, major companies such as Apple and Amazon have had a big impact on not only the tech industry but the publishing industry as well. Companies are outputting resources like IBook’s and the Kindle bookstore to take full advantage of the transition to digital publishing. As a result of this we have greener, more budget friendly books, and outdated traditional copies of text. With the introduction to these resources it is making the lives of students and the mass market more convenient. Students are now able to purchase books on one device that won’t weigh their bags down on a daily basis. Companies have created bookstores that can be accessed from devices that we use every day, resulting in paperless copies of books that are substantially cheaper than the traditional hard copy. E-books are replacing physical books and textbooks rapidly, and as a result they are becoming more widely and readily available for students.

    Read More

  • Living in the Age of Information Explosion

    1336 Words  | 3 Pages

    In the United States, using a smartphone or tablet has been an unstoppable trend. According to the report from Pew Internet, in the United States, 56% of all adult population is smartphone user, 35% have cellphone, which is not a smartphone, and only 9% do not own any cell phone (Smith). At the same time, the tablet computer has been growing substantially since 2010, especially with the advent of Windows 8. Pew Internet shows that 34% of the United States adult population owns a tablet computer, representing a growth of more than 30% in three years (Zickuhr). Although these reports were based on the adult population, many children their own mobile devices. Such a device will provide them the accessibility to browse the Internet, listen to music, watch videos, play games both instantly and with unlimited quantity.

    Read More

  • Replacing Textbooks with Tablets

    1009 Words  | 3 Pages

    Elliott, Philip. "Schools Shift from Textbooks to Tablets." The Big Story. AP News, 6 Mar. 2013.

    Read More

More about Kindle Fire Case Summary

Open Document