Kidfresh Foods: Strengths And Weaknesses

965 Words2 Pages
bulb-icon

Recommended: Benefits of organic food in human health

Our company KidFresh meals is introducing a great product that kids can enjoy and parents can finally be at ease with the quality of food their child is eating. We offer great meal choices with great taste kids will love and the most exciting part is the wholesome, natural ingredients that make this meal so special. Our KidFresh meals have no artificial ingredients, flavors, colors or preservatives. This is product that is going to help parents that struggling with their kids to eat their vegetables during meal time. Also our affordable meals will make it easy on those low income families that most of time can only afford fast food because is much cheaper. The magic behind these fascinating meals are the hidden veggies in our fun and great tasting food eliminating the headaches and battles of during meal or snack time. At KidFresh we want to offer the best nutrition possible for every kid and because we are parents ourselves and we know how hard it is to create a healthy eating habits for our kids. …show more content…

Following the initial objective we would like to accomplish 3% market share in the state of New York after 3 years.
a) Situation Analysis
In a society where obesity is at a high rate and the food kids are not as nutritious and sometimes scary because we are not sure what are the ingredients. When we started with our concept store in New York we offered organic kids frozen food and some of them were being freshly prepared in our kitchen. The concept that KidFresh was bringing was to getting the attention of the media and many people around the world. The idea of offering good

Show More
Related

  • Garden: An Evaluative Review Of The Benefits Of School Garden By Dorothy Blair

    1164 Words  | 3 Pages

    According to an article entitled, The Child in the Garden: An Evaluative Review of the Benefits of School Gardens, by Dorothy Blair, “Anonymous prepackaged food arrives at supermarkets from energy-intensive, polluting, and often obesity-promoting industrial food-manufacturing systems.” This is the main reason that I am interested in food based education programs because I am a mother of three school aged children and as a mom it is difficult for me to encourage healthy eating habits when everything is against me. Television commercials are constantly advertising sugary foods, radios promote candy, and grocery stores encourage more candy sales at checkout lines. On top of that they are packaged in a way that is appealing to young children. For example, I was at the grocery store and saw a box of cereal with the characters of Frozen as did my daughter. Since Frozen is my daughter’s favorite movie she wanted me to buy it for her. I looked at the nutrition content and it was just another sugary cereal. As a mother this is a hard decision because I know the only reason she wants it is because of the packaging. If I say no than she becomes upset and if I say yes than I am not providing healthy food choices. This is the

    Read More

  • Analysis Of Michael Moss The Lure Of Addictive Junk Food

    1447 Words  | 3 Pages

    Moss voices that “a line of the trays, appropriately called Maxed Out, was released that had as many as nine grams of saturated fat, or nearly an entire day’s recommended maximum for kids, with up to two-thirds of the max for sodium and 13 teaspoons of sugar (267). Now, with that being said, if consumers were aware of the health concerns provoked by these foods perhaps they would reconsider what they prioritize. If well informed, maybe they would make adjustments to their busy schedules to make their children’s lunches at home rather than to feed them convenient processed

    Read More

  • The Art of Generosity: Finding the Greatness to Give [Science Fair]

    1974 Words  | 4 Pages

    However, putting that aside, there is a burning question that many people want to know about this broad characteristic: “What makes us want to give, and what is so good about giving?” Well, that’s two questions, but those two questions are very similar and so must both be assessed to thoroughly give an answer. Yes, everyone must be thinking, if someone gives something of his, doesn’t it just take away something from him, doing nothing but harming him? Well, believe it or not, there is a tremendous amount of equally tremendous benefits that come from being generous to all people alike. And when these benefits are presented, the first part of the question will be already, for the most part, answered.

    Read More

  • School Lunches

    2067 Words  | 5 Pages

    “More than 76 percent of schools sell soft drinks and sweetened fruit drinks, but fewer than half offered bottles water. Fewer than 15 percent sell low-fat or nonfat yogurt, and fewer than one third order skim milk. Only 25 percent of schools say they've reduced fats and oils in recipes.”(Spake, 2). Choices at lunch range from greasy to unidentifiable. Most students eat school lunches five days a week. So most of the food they eat throughout the week comes from the school cafeteria. Although, the schools do tend to offer healthy choices such as salads, subs, skim milk, and unlimited fruits and vegetables. “Each week Phoenix students are served a variety of fruits and vegetables from guava to grapes and jicima to red peppers. School officials hope that by exposing children to fruits and vegetable they may develop a taste for them and request their parents to buy them.”(Bailey, 1). Real meat is becoming an issue in schools. “According to reports issued by the Physicians Committee for responsible Medicine (PCRM) the USDA dumps hundreds of millions of pounds of surplus beef, chicken, cheese, and pork on the National School lunch Program.”(Lord, 42). Chicken isn't whole white meat; some of it doesn't even taste like meat! Let’s move on to unhealthy foods. There are unlimited amounts of un...

    Read More

  • The Wrong Way To Get People To Do The Right Thing By Kohn

    775 Words  | 2 Pages

    The value of human kind is obliterated, and personal financial interest is serving as a replacement. As described in “The Wrong Way to Get People to Do the Right Thing”, people act on the basis of incentives and opportunity costs rather than their own intuition. The idea of acting based on kindness of heart and charity in todays society often seems to be very foreign. As a reader, Kohn persuaded me to believe that rewards make people less helpful. Through the use of situational irony, facts and statistics, and appealing to the readers sense of sorrow; Kohn persuaded me to believe that rewards destroy the purpose in which people act.

    Read More

  • Sickening School Food

    617 Words  | 2 Pages

    To begin, school meals do not set a solid foundation for children regarding the diet habits they will have for the rest of their lives. For example, they are teaching kids that greasy pizza and corn dogs are a part of a healthy, nutritious diet. One student says, “We think school lunches are healthy because they have all these posters in the cafeteria telling us to eat healthy food and be active; we think the school is doing their part by serving us healthy food too, but they are not” (Jimenez). Not only do children think that this cheap food is a good choice, but schools also think they are benefiting because of how much money they conserve.

    Read More

  • Crock Pot Essay

    508 Words  | 2 Pages

    It is always a challenge for parents to provide healthy meals for their children. As the kids grow and become more active, they need all the nutrients they can get. As healthy meals are not a popular choice among kids, planning a nutritious meal is as important as preparing something that they will actually want to eat. Facing the Challenge Whether you are working in an office or just at home most of the day, your responsibility as a parent simply does not change. Fortunately, there are several healthy meal recipes that you can easily follow.

    Read More

  • Kidzu Children's Museum Reflection

    1241 Words  | 3 Pages

    During Market to Market, kids have the opportunity to explore the Chapel Hill Farmer’s Market with their families to purchase fresh ingredients to cook into a healthy meal later at the museum. Kidz in the Kitchen, which is my favorite program the museum offers, affirms the importance of eating well and shows how being healthy can positively affect a child’s life and their families. Children learn that cooking with their guardians can create lasting memories while being taught that using healthy alternatives to standard baking ingredients, such as honey instead of sugar, can make their food taste even better. The meals for Kidz in the Kitchen change weekly and are simple to make. For example, last week’s program Kidz in the Kitchen is incredibly popular at Kidzu: last week, the “magic ingredient” we used were onions. For the meal, kids made potato pea samosas and green chutney dip. For the last week of March, the “magic ingredient” will be allspice and kids will have the opportunity to make maple spice baked oatmeal and homemade fruit

    Read More

  • Junk Food

    1307 Words  | 3 Pages

    Throughout the United States, concern of rising health issues is a popular topic. Over a progression of many years, American fast food chains and junk food companies have risen as a common means for food replacing homemade family meals. This quick and easy habit of buying cheaply made and sold foods that lack real nutritional value has been reason for increasing health issues. This habit is seen in children just the same as adults. Children eat the quickest meal with the most sugar and fat (among other unhealthy ingredients). This habit needs to be broken to take better care of the children today. Children are eating snack cakes and other junk foods at school instead of the breakfast/lunch that is offered causing bad habits and a poor diet. The children of America are suffering from the effects of malnutrition and yet, society does not help them to better understand or give higher grade options for them to choose from. Therefore, junk food should not be allowed in schools as it imposes health risks on children, lacks requirements for the nutrition contained in them, and without offering them, children would learn many morals/lessons.

    Read More

  • Analysis of McDonald’s

    1650 Words  | 4 Pages

    Worcester Polytechnic Institution. "Fast Food Marketing to Children." Public Health Communication. (2007). http://www.wpi.edu/Pubs/E-project/Available/E-project-082107-231740/unrestricted/Appendix_1.pdf (accessed February 17, 2014).

    Read More

  • Porters Five Forces Grocery Industry

    932 Words  | 2 Pages

    ...onsibility when marketing products to children. Today’s children have a higher rate of obesity and a higher rate of diabetes. The grocery industry has had an industry standard of placing items targeted to children on the lower shelves in the isles. In many cases these target items have been high sugar and high sodium foods that are not healthy for these inactive sedentary kids. The industry today is recognizing this issue and although this practice still continues the companies are addressing some complaints by offering more child friendly packaging on healthy foods. Some new packaging depicts healthy combinations of foods and encourages children of reading age to participate in outdoor activities and exercise. As customers realize the negative effects these foods have on their children they will demand a more responsible response from the businesses they frequent.

    Read More

  • Buying Local Foods is Better

    1635 Words  | 4 Pages

    Have you ever considered what is in the food you are feeding your children? Most foods that are bought at the neighborhood grocery stores are considered global foods which are packed with additives and chemicals making them far less nutritious than local produce from the community farmer‘s market. After much research, I have concluded that it is better to buy produce which is grown locally rather than produce which is sourced globally (from other countries). I think this is important because most people, like myself, buy global foods and do not realize how much better local foods are for the local economy, the global environment, and our personal nutrition. Nutrition is vital to the healthy of everyone especially children, so with the purchase of local fresh produce, it can ease the worry in parents of what children as well as ourselves are ingesting.

    Read More

  • Advertising to Children Must Be Banned

    968 Words  | 2 Pages

    McGinnis, J. Michael., Jennifer Appleton. Gootman, and Vivica I. Kraak. Food Marketing to Children and Youth: Threat or Opportunity? Washington, D.C.: National Academies, 2006. Print.

    Read More

  • Importance of Health Education

    1280 Words  | 3 Pages

    Ramirez, R. (2013). Pass the Change, Please: Stymieing America’s Childhood Health Crisis With Local Foods in Schools. Duke Forum For Law & Social Change (DFLSC), 5129-147.

    Read More

  • SPAR Case Study

    1480 Words  | 3 Pages

    The target market will be specifically made up of males and females ranging in ages from 18- 45. This segment was selected as many people younger than this age are still having their meals selected for them whereas those who are older than this bracket are seeking a healthier and more holistic lifestyle. For secondary target markets healthier products should be provided as well as products for children

    Read More

More about Kidfresh Foods: Strengths And Weaknesses

Open Document