The Super Bowl Ad I chose Was the Kia Niro ad, “Hero’s Journey”, starring Melissa McCarthy. The ad is about Melissa getting called out to save different things, the whales, the trees, the rhinos, and the ice caps. Each time, something happens and she gets hurt. A whale throws her off her jet ski, someone cuts down the tree she is in, a rhino chases her for being in its territory, and the ice breaks under her feet when she shoves in her “Save the Ice Caps!” sign. I selected this commercial because I saw it before and thought it was funny. The underlying message I got from it was that you should try to help the planet. The product, a Kia Niro Hybrid car, was barely mentioned in the commercial. It appeared every time Melissa was called to go
The first appeal is shown by using logos to give the viewers reasoning to give some donations to animals that are in need of a home. Logos is an appeal to an audience basic on logic or reason. During the opening scenes of the commercial, words flash on and off the screen in between the videos and pictures of abused animals. The first part of the commercial “Every single hour in BC an animal is violently abused” (Sarah McLachlan SPCA, n.d.). This commercial had Sarah McLachlan, a famous singer; she was a supporter for this organization. This
I have always been a sucker for animals. That’s why I chose this for this week’s assignment. The ad that I chose is https://www.youtube.com/watch?v=E0HI4DAmVDo. It is a Budweiser commercial called “Clydesdales Brotherhood.”
Weight Watchers launched their first ever Super Bowl commercial during the 2015 Super Bowl (CNN Money). The commercial focused on how society perceives food, how companies present their food, and how these things parallel getting hooked on drugs. The 2015 Weight Watchers super bowl commercial uses images, language, and ideas that link drug addictions to food addictions in a frighteningly accurate way. It also addresses many of the problems people with food addictions face and presents them in a way that is easily linked to something people understand more, drug addiction.
Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
I have always liked emotional commercials, they grab my attention and make me feel strong emotions while watching TV. Seeing Derrick Coleman’s commercial made me hopeful and made me feel like anything is possible. In the beginning of the commercial Coleman is a kid with hearing aids and he talks about how kids picked on him, how he was always picked last, and how his football coaches didn’t know how to talk to him because he was deaf. Everyone told him to give up playing football but he kept playing even when he wasn’t picked to play in the NFL right away. He trained hard and at the end of the commercial it shows him walking out on to the Seattle Seahawks field with the stadium lights glowing and everyone cheering. I believe this commercial had a lasting powerful effect on the people that saw it because it made you feel emotional, the story supported Duracell’s argument, and people admire and trust Derrick Coleman.
During the 2016 Super Bowl, companies paid approximately $5 million for a 30-second commercial, according to CBS (Ourand, 2015). With this type of investment, it is important for companies to strategically consider how to relay messages to consumers in a meaningful way. However, even a hefty investment will result in a very low increase of sales (Clow & Baack, 2016). Visual advertising results in better message delivery than other forms of advertising for larger companies with a creative mix of strategy, source, appeal, and execution shown in Table 1. The results of a creative mix promote customer loyalty, acquisition, and increased product exposure. Successful messaging assists in potential
The growth of social media and the power of the internet gave Doritos an idea to use crowdsourcing by turning to their customers with a challenge. They asked them to come up with their own super bowl ad. Thirty-second to come up with the best super bowl ad and a chance at one million dollars. In order to win the ad must place number one on the USA Today AdMeter. The USA Today AdMeter also added an additional chance to win a million dollar via the power of Facebook giving two entries a chance at a million dollars instead of just one. Moreover, the winner of the 2007 Super Bowl ad called “Man’s Best Friend”, cost merely twenty dollars when other companies Super Bowl ads cost millions and millions of dollars for thirty seconds of airtime (Erikson, 2012). This crowdsourcing that Doritos used paid off big for their company and each year they reexamine to ensure having another Crash the Super Bowl contest would be a good idea.
The advertisement persuaded me because I have had many problems with water and phones. I have dropped my phone it the toilet and in the pool. I have a iPhone but this commercial changed my perception when it comes to Samsung phones. 4) A. The Bud Light Party: Super Bowl Commercial with Amy Schumer, Seth Rogen, and Paul
Budweiser's heartwarming 2014 Super Bowl commercial (in which a puppy befriends a horse) has been ranked the most popular ad ever to air in the 50-year history of the NFL's premier event, according to a study from TiVo.
The word hero as defined as an “individual who has the courage of conviction to perform feats that benefit the general populace, acts as a soldier of virtue, and has an altruistic spirit that urges him or her to act against evil and defend the greater good at all costs, even sacrificing his own well-being or life.” (Harrison 2). Although heroes can come in any shape and size they are commonly found in stories we read, movies we watch, or people we look up to. We do not think about it much but even our own life is made up of many hero’s journeys. We never realize that our hardships and how we overcome them is exactly what a Hero’s Journey is about and why we relate to and enjoy these stories so much. I will be going into the depths of a Hero’s
Since the advent of the digital era, the attention span of the individual has decreased over time (Gausby 46). Also, as the article by Rothenberg elucidates, there is a burgeoning of mechanisms like ad-block that enables viewers to skip advertisements completely (Rothenberg). As a result, any non-profit wishing to promote awareness is compelled to make unique attention-grabbing commercials that are watched across the globe: commercials that live lives of their own, breathing, transforming and evolving in the minds of the viewer. The Rainforest Alliance’s shamelessly amusing yet culturally relevant three minute long video for the “Follow the Frog” campaign fits this criteria perfectly: it delightfully lampoons its very audience of office-workers
Commercials have many impacts on many different people. Some good impacts and some bad impacts. Impacts on younger children or impacts on older people. The company, Doritos, has always been known for their funny short videos that are shown on television. The most popular Doritos commercials are shown during the Super Bowl.
For every Super Bowl, millions of excited fans tune in to watch their favorite teams compete and enjoy the ecstatic atmosphere. One aspect of the Super Bowl are the usual entertaining advertisements. During the 2014th Super Bowl, an American based company, Coca Cola, had advertised their product in a rather different way causing some political controversy. Coca Cola’s advertisements always highlights the theme of people enjoying a moment of happiness and can be united while drinking a delightful Coke. In this case, their 60 second advertisement, “America the Beautiful” featured visuals of people of different ethnic or racial background all drinking a coke living their daily lifestyles while enjoying a Coca Cola. The music featured children singing the well-known national song, “America The Beautiful”, not only in English but in seven other languages. Xenophobic comments and a boycott against Coca Cola caused the controversy, but this advertisement was met
The test group actually forwarded some potential changes to this problem at hand, how we can keep having celebrities be the point of focus in commercials, but have them promote a different product. "If you make commercials, do it for healthy products like vegetables, fruits, water or milk, make it as fun and cool as your Sprite commercial (LeBron James)." "If you have to make these commercials for money and publicity, tell us not to eat or drink too much or tell us about the bad stuff that's in it. " This leads me on to the next point of contention with this current predicament, the commercials lead on the viewers and won’t tell them the full effects of the product they’re