Kellogg Co. v. National Biscuit Co., 305 U.S. 111 (1938), "National Biscuit sued Kellogg over the manufacture and sale of a breakfast cereal known as shredded wheat. Shredded wheat was first introduced in 1893 and then again in 1905 when a the inventor tried to trademark it and it was denied. National Biscuit years later acquired the rights to shredded wheat inventor business and eventual got a shredded wheat patent issued that eventually expired in 1912. Some ten years later in 1922 Kellogg started marketing their own version of shredded wheat in the same shape as Nation Biscuit. National Biscuit filed a lawsuit and the court ruled that Kellogg will not use the name shredded wheat and that they will not advertise or sell the pillow shaped …show more content…
National Biscuit petition the Federal court against Kellogg on the basis of unfair competition by manufacturing and sales of breakfast food named shredded wheat. In 1935 courts dismissed the conflict, because shredded wheat was patent but the expiration of Perky patent No. 548,086, issued October 15, 1895 and the name patent article passed into the public domain. That information was verified by the Circuit of Appeals in 1936 which end up reversing the Court original decision on Kellogg not being able use the name Shredded Wheat as a tradename or advertising or trying to sale it as a product. The Court had stated earlier in a ruling that Kellogg had violated patent trademark and was in the process of having them pay for punitive damages and profits to National Biscuits. National Biscuit has no exclusive right to the use of the "Shredded Wheat" as a tradename. Shredded wheat is the generic name of the article, which describes it with a fair degree of accuracy, and is the name by which the biscuit in pillow-shaped form is generally known by the
(Cheeseman2013) In the National Labor Relation Board v Shop Rite Foods case some employees of Shop Rite Foods of Texas elected a worker union as a Bargaining agent for a collective bargaining agreement for over 3 months the agreement was still not settled. Then ShopRite began to notice a lot of it merchandise being damaged in the warehouse. They determined that the damage was being intentionally being caused by dissident employees as a pressure tactic to secure concessions from the company in the collective bargaining negotiations.
The Bryan v McPherson case is in reference to the use of a Taser gun. Carl Bryan was stopped by Coronado Police Department Officer McPherson for not wearing his seatbelt. Bryan was irate with himself for not putting it back on after being stopped and cited by the California Highway Patrol for speeding just a short time prior to encountering Officer McPherson. Officer McPherson stated that Mr. Bryan was acting irrational, not listening to verbal commands, and exited his vehicle after being told to stay in his vehicle. “Then, without any warning, Officer McPherson shot Bryan with his ModelX26 Taser gun” (Wu, 2010, p. 365). As a result of being shot with a Taser, he fell to the asphalt face first causing severe damage to his teeth and bruising
Legal Case Brief: Bland v. Roberts (4th Cir. 2013). Olivia Johnson JOUR/SPCH 3060 April 1, 2014. Bland v. Roberts, No. 12-1671, Order & Opinion (4th Cir., Sept. 18, 2013), available at:http://www.ca4.uscourts.gov/Opinions/Published/121671.pdf (last visited Apr. 4, 2014). Nature of the Case: First Amendment lawsuit on appeal from the U.S. District Court for the Eastern District of Virginia, at Newport News, seeking compensation for lost front/back pay or reinstatement of former positions. Facts: Sheriff B.J. Roberts ran for reelection against opponent, Jim Adams, in 2009.
Product: The company produces a physical good – Cookies/Crackers. In doing this, the company became diversified by the use of several product lines, not just one line of cookie or cracker. Also, in acquiring other businesses, the company thought it best to keep the originating firm’s brand name vice-carrying its name on the new product (i.e., Sunshine company). In thins regard, Sunshine’s Cheeze-It cracker line would not risk losing customers who are accustomed to that logo on the product or the name being used in association with the product.
Nutri-Grain cereal bars were created by the Kellogg Company and first introduced in the 1970’s Australia. They were later introduced to the United States and other countries. As more women began to work outside the home, the ritual of a family breakfast became obsolete as many individuals turned to quicker solutions for breakfast. The Nutri-Grain bar soon became popular as the on-the-go snack during the 1990’s. The cereal bar also comes in a variety of flavors that kids love, from blueberry to strawberry yogurt and has the texture a soft, homemade cookie. This television commercial centers on the theme of fostering a relationship between today’s kids and nature (see Appendix A). As the youth of today spends more time in the electronic world,
In the late 1880's in Missouri two men named Chris L. Rutt and Charles G. Underwood created a revolutionary instant pancake flour mix. They created the trademark after visiting a theater and seeing women in blackface, aprons, and red bandanas doing a performance of a song entitled "Old Aunt Jemima." This popular song of the time inspired them to use this very image as their company logo.
In 1997, Kellogg started to reduce sodium content which lead to 235 tonnes of salt being removed every year from aussie breakfasts.
Wheat flour is ingredient produced by milling wheat kernels. In pastry for most of products we use wheat flour because it gives the best texture to baked goods. To understand the differences among various types of wheat flour, you should first learn something about wheat kernel.
He set up together different blends of juices, syrups, & flavours to attempt to concoct another toast serve to his clients at the pop wellspring in his drug store. His beverage, initially called "Brad's beverage" was soon renamed Pepsi-Cola (utilizing a blend of the names of two of the fixings Pepsin & Kola nuts). The beverage was unimaginably effective & soon took off past Bradham's most out of control desires. In 1902, the Pepsi-Cola organization was authoritatively framed & the brand was licensed. The refreshment immediately moved from a pop wellspring item to a packaged drink (Pepsico, Inc,
Nutrition fact labels on Kellogg’s All-Bran cereal, Yoplait yogurt, Flax Oat Bran and Whole Wheat Pita Bread, and Barber’s fat free milk
I have spoke a lot about healthy eating and drinking in my previous posts. It is crucial to eat a lot of vegetables, fruits and drink pure water; but what about wheat products? Wheat has evolved into something that is no longer a natural substance and can negatively affect your health.
The seed constituents i.e., proteins, starch, non- starch carbohydrates, lipids and other small molecules determines the processing quality of wheat. The protein content and types determine the end product quality like bread, biscuit, cake, chapatti and noodles etc. Wheat grains can generally be classified as having either a soft or hard endosperm texture. Soft grains are usually used for making biscuits whereas hard grains are used for pan-breads and pasta (Moss, 1973).
Wheat makes up about 20% of a daily human diet. It is highly nutritious, providing fiber, energy, and oils which are a necessity for productivity and efficiency in this fast-paced world. What creates the problem is that about 95% of wheat is refined, and the healthiest parts, bran and germ, are removed, leaving unhealthy white flour. The bran and the germ help digest gluten, but if gluten remains, it attaches to the lining of the stomach and slowly deteriorates is protective coating
Fortification is defined as, the adding of essential vitamins and trace elements to food. One of the first foods to be fortified in the United States, was wheat flour; which is still practiced today. Although the practice is no longer revolutionary, fortification of wheat flour is one of the topics growing worldwide that not very many people know about. For that purpose, this paper touches on the origin, what affects the basis, and requirements of wheat flour fortification in the United States.
In 1814 a flour mill named ‘Colman’s’ was founded in Norwich, England and in 1840 ‘Reckitt & Sons’, a starch mill was founded. In 1938 the two firms merged to form ‘Reckitt & Colman’