A Study On “Market analysis of Packaged Fruit Juice Industry- With the special Reference to Dabur’s- Real” In partial fulfillment of the Dissertation In Semester - IV of the Master of Business Administration Prepared by IBREZ HASAN Registration No: 13010221110 Under the Guidance of Prof. MV Narasimhan. Master of Business Administration DECLARATION This is to declare that the Report titled “Market analysis of Packaged Fruit Juice Industry- With the special Reference to Dabur- Real” has been made for the partial fulfillment of the Course: Dissertation in Semester IV by me under the guidance of Prof. MV Narasimhan. I confirm that this dissertation truly represents my work. This work is not a replication …show more content…
And Generation ‘Now’ is as much inclined to sipping fruit juices as colas, with teenagers driving the maximum trials. Fruit juices have created a space for themselves in regular household menus, as a part of a family’s breakfast, social gatherings, and evening snacks. For Indians drinking juice is not a new concept. Street corner vendors have been popular for years. Fruit juices in the unorganized segment are considered cheaper and fresher by the consumers, even though they are relatively unhygienic. As a result, consumers are picking up multiple family packs at one go, which is an emerging consumption …show more content…
Q2. Why do you prefer packaged fruit juices? REASON Number Of Respondents Percentage Taste 25 33% Nutritional Value 18 23% Freshness 14 18% Low Fat / Low Sugar 13 17% Convenience 07 9% TOTAL 77 Table No. - 3 Fig. – 3 By going through the above chart its clear that 33% of the customer choose Packaged Fruit Juice because of its taste, following up 23% choose because they can gain nutritional values from it, while 18% goes to Packaged Fruit Juice because of the freshness, However 17% people prefer Packaged fruit Juice because it contains Low Fat & sugar and 9% people prefer it because of convenience. Q3. How often do you buy packaged fruit juices? VALID Number Of Respondents Percentage Everyday 21 27% Once in a week 33 43% Once in a month 15 20% Hardly 08 10% TOTAL 77 Table No. – 4 Fig. - 4 According to the survey on more than 70 people it shows that 27% of the people prefer to drink packaged juice daily, while 43% of the people prefer once in a week on the other hand 20% people choose it once in a month and only 10% of the people say that they prefer packaged juice
As it becomes a successful market in Brazil, the supply is increasing as new companies join the market. The shifts have caused the market equilibrium of both the price and quantity to increase; between 2000 and 2009 the price increased up to 6000% (task sheet figure). The market has grown drastically, the supply increasing from 104 874 tonne in 2005 to 115 947 tonne in 2009 (IBGE, 2008, 2010). This market is efficient and is generating a gross net income without any intervention from the Government. However as the acai berry is exported, the local consumers have to compete with higher prices.
The buying verdicts of the people belonging to different regions also vary depending upon the culture to which they belong. The consumers living in the colder regions of the world have a greater propensity to buy dry fruit whereas; the individuals residing the comparatively hotter regions would demand for the different products.
When she had the opportunity to run a Juice Bar company, she took it as she was passionate about healthy eating and this was promoting that. She wanted to create a unique customer service based on her “love life” philosophy, she wanted everyone to leave Boost Juice feeling “just that little bit better”. Janine studied her local retail department and noticed that there were barely any heathy fast food juices in the Australian market. When Janine learnt this, she realised this is what sets her apart from many other franchises, its healthy and quick. Janine marketed her business by making Boost Juice have a feel good vibe and ensured that everyone was aware that it is a healthy choice they are making by choosing Boost
Responses to the second survey question of whether students prefer diet soda or regular soda was as expected. With a majority of 74%, thirty-seven respondents stated that they would rather drink regular, 6% prefers only diet, and 10% could drink either one. Results to the second question are listed below in Figure 2.
The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.
Innocent is a well-established smoothie and health food company in its home market of the UK and has had success in moving into various markets in the European Union. With the added partnership with global brand Coca-Cola, it could be said that Innocent is in prime position to begin its expansion into new markets globally. This report will note the benefits and potential risks of entering the chosen market of Japan based on research and theoretical analysis.
There were fierce competitions among the producers that have scale and scope of operations which were similar to each other. For instance, the Pepsi Co. and Coca Cola companies have developed the strategy and infrastructure, which are hard for the local sellers to complete with them. However, there were still many producers including new entrants that try to access the market and compete seriously with low price and differentiation- strategies among rival...
(Tutor2u, 2015) According to Mintel 2014, 1 in 4 buyers (23%) only buy branded fruit juices/smoothies when they are on promotion, demonstrating the cost driven behavior of consumers when buying fruit juice, juice drinks and smoothies. For this reason, fruit juices/smoothies are constantly on promotion. (Gibbons, 2012) Yet, again only 29% of buyers only purchase these drinks because they can afford it.
Was orange juice always just here? What is the difference between the different types? Why does everyone like it cold? Is it a sustainable product the way Tropicana is running their processing plant? Are there ethical issues with orange juice production?I began to wonder one day as I was looking in the store, in the orange juice aisle. This paper is a journey into orange juice through the popular Orange juice company, Tropicana .I chose this company because this was a juice that I had grown up with .I hope to be able to answer there questions for myself and you ,the reader.
Vitamin B-12 is essential for energy production as well as influencing the way your body uses carbohydrates.
An increasing number of cafe and beverage chains are providing matcha beverages including Starbucks, Smoothie King, and Jugofresh. For instance, easy-to-use, or ready-to-drink matcha blends are growing in popularity for both personal use and café use. There is moderate growth for chai lattes, and “chocolate matcha” seems to be a favored flavor. Customers are willing to “trade up” and spend more on matcha than their counterparts for the perceived health benefits, and matcha growth is comparable to the premium juice category. Growth is also driven by the research and development of new products in the food and personal care markets, as well as new
Today in France, 2 persons out of 3 consume fruit juices, 42% on a daily basis. Smoothies only represent 0,5% of the fruit juices consumption. In only 6 months the French market has increased for more than 500% from 167000L to 920000L of smoothies for the year 2008...
Juicy Sdn Bhd introduced 10 flavours of juices such as Orange juice, Apple juice, Pineapple juice, Aloe Vera Juice, Strawberry juice, Grape juice, Mango juice, Lychee juice, Mango juice and Guava Juice. Aloe Vera Juice is the most popular juices among those 10 flavors. With affordable prices and high quality of juices, Juicy Sdn Bhd quickly gained popularity to become favourite amongst local consumers. Aloe Vera Juice is the most popular juices among those 10 flavors.
This competitive advantage has been rendered sustainable as other players have found it difficult to catch up with the company's competitive strategy. In spite of this clear advantage, it was noted that the company faces some challenges being the world leader in soft drink distribution. The canning and bottling of the product which is done in many countries have now fallen into the hands of independent companies, thus it becomes hard for a given company to control the quality of the packaging
Beverages are divided into diet category, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc. Coca-Cola is the leading provider of soft drinks in the world. It not only has the No. 1 selling soda with regular Coke, but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category, Coca-Cola has a number of brand variants, including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry, though, has contributed to Coca-Cola 's ability to distinguish itself as a quality provide. Coca cola has its market presence around 200 countries. Every year, The Coca-Cola Company launches hundreds of new products to meet the ever-changing tastes of consumers around the world. In 2014 alone, the company launched more than 450 new products. These recently launched beverages cover a wide selection of categories, including sparkling (Sprite Cranberry, a seasonal drink sold in North America), ready-to-drink coffee (a new offering from the popular Japanese brand Georgia), juice drinks (del Valle Peach Nectar from Brazil and Minute Maid Pulpy Pear from China), enhanced water (Aquarius Delight from Argentina) and a new beverage made from organic fruit (ViO Bio Limo from