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Important of catering
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Johnny Rocket’s invades Belgium! Restaurants continue to play a significant role in the Belgian franchise market, and their presence is increasing rapidly, with the fast food franchising market growing at an annual rate of approximately 12%. American fast-food franchising concepts, such as standardized restaurant chains that offer a limited but popular range of dishes served in packaging for on-the-spot consumption has been widely adopted. We plan to bring Johnny Rocket’s to Belgium with a twist of catering to business people, by catering lunches.
Every Johnny Rockets restaurant boasts great-tasting food from a menu of All-American favorites including juicy hamburgers, hand-dipped shakes and malts and freshly-baked apple pie. Guests also enjoy an All-American diner look and feel, servers who know the secret behind getting ketchup out of the bottle, tabletop jukeboxes that belt out tunes for a nickel and authentic décor. Johnny Rockets is the place where every Guest can enjoy All-American favorites served with a smile! OUR GUEST PROMISE:
• Say "hello" and "goodbye" to everyone passing through our doors.
• Serve the freshest, highest quality simple All-American fare.
• Cheerfully serve guests promptly in a sparkling clean store.
• Always dance on the half hour, twirl straws and serve ketchup with a smile.
• Handle guest needs right here and now.
The hamburger market is the strongest of all franchised food chains. In this market, McDonald’s, the second largest hamburger chain, hopes to expand from its current 64 restaurants to well over 100 in the next two to four years. Pizza Hut controls twenty percent of the pizza restaurant market. Chi Chi’s and Dominos are also present in the Belgian market, but they have experienced much difficulty in successfully penetrating it due to the high cost of labor in
Belgium.
Belgium has one of the highest percentages of inbound franchises as a proportion of franchise systems in the European Union, which helps contribute to the strong competition present in the fast-food sector. The market leader is the GIB group, Belgium's largest retailer, which are the owner and franchiser of the Quick Hamburger Restaurant chain, Lunch Garden and Crock’In Sandwich restaurants. The Quick chain, with one hundred-five outlets, is the sales leader in the hamburger market. GIB originally owned the Pizza Hut master franchise. It is now owned and operated by the Tricon group of Belgium.
The decision to enter into a direct foreign investment was made on the basis that Johnny Rockets wanted to maintain controlling interest over operations, avoid transport costs and trade restrictions.
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. Its trendy new product propelled the company to the forefront of franchising, and was the ‘first in a long line of ground-breaking menu items that anticipated consumer preferences and continually refreshed the TCBY concept’ (Conlin 2001, p. 133). But TCBY products are just one of the reasons that thousands of operators have concluded that a TCBY franchise is the preferred opportunity in branded frozen treats, and a dynamic partner in any co-branded concept. However, TCBY is facing a lot of problems, both internal and external, during the difficult period from the late 1980s to the early 1990s, especially the problem with its franchising system. The purpose of this report is to provide a comprehensive situation analysis of TCBY, with special reference to its franchising system, and identify several concerned issues of TCBY and its franchisees, and how these issues have negatively affected the relationship between them. Furthermore, this report also provides three recommendations in the attempt to diminish these concerned issues and better maintain the relationship between TCBY and its franchisees, and most importantly, help TCBY to increase the company’s performance and achieve their strategic goals in the next few years.
Despite the economically uncertainty Pret A Manger keeps on thriving in the U.S. fast food market. It’s growing fast, with huge success. Pret is proving to the world its a big threat in the sandwich industry. In 2011, U.S. sales up 40% from the year before, “the company’s overall profits grew by 37% in 2010, and annual workforce turnover is only 60%, compared to fast food industry averages of 300-400%.” (Smart Advantage)
The Electoral College is a creation of the Founding Fathers that serves as a compromise between having the outcome of the presidential election decided by a popular vote of qualified citizens and a vote in Congress. The Electoral College process involves the selection of electors by the majority public voters, the former of which is given the task of casting their electoral vote so that it corresponds with their state’s popular vote. The minimum number of electors that a state could have (including the District of Columbia) is 3, and the final allotment for each state reflects the sum of the number of senators and representatives that the state has in the U.S. Congress. A candidate is elected President if they have 270 or more of the 538 total
The Electoral College is not actually a place; it is how we elect our President per the Constitution. The Founders created this system as a compromise between choosing a President by popular vote or a vote by Congress (“U. S. Electoral College, Official - What Is the Electoral College?). Although this system has been in place since the beginning of our country, there are both good and bad things about it. To understand whether this system should be kept or abolished, it is important to see how it works.
"Information systems are vulnerable and it is possible for terrorists to utilize the vulnerabilities of information systems to attack their adversaries" (Hua & Bapna 2013). Since the events of 9/11 the world has watched as terrorism has slowly began to escalate not only in severity but frequency however, until recently nations including the United States have been more focused on traditional methods of terrorism and paid little effort to the growing concern of cyberterrorism. Hua and Bapta (2013) define cyberterrorism as:
In 1998, McDonald’s, in order to remain strong, tested the “McDonald’s Big Xtras” or “MBX” which was a potential hit. The “MBX” was a 4.5-ounce burger launched mainly to compete with Burger King’s “Whopper”. It was also reminiscent of the1980s “McDLT”, In ’98; they also brought back the “Filet-O-Fish” which in 1996 had been replaced by “Fish Filet Deluxe”. On a promotion basis, they offered novelty sandwiches, like “Cheddar Melt” and the “McRib”.
Although an act of cyberterrorism has yet to occur, officials and scholars continuously study the possibilities of such an attack. As our physical and virtual worlds continue to intertwine the risk of such an event rapidly increases. Everything from our transportation systems to pharmaceutical manufacturing are computer controlled. The closest the world has come to an act of cyberterrorism was in 2000. Known as the Maroochy Shire case in Queensland, Australia was committed by Vitek Boden. Boden was an engineer for Pacific Paradise, a sewage pumping in Australia. He was able to successful hack into a control system modifying the operations and dumping millions of litres of raw sewage into the local waterways. Boden’s motivation was the only reason the act was not classified as cyberterrorism was his motivation. It was personal rather than political or religious in nature (Sharp Parker, 2009). The only reason this wasn’t the first act of cyberterrorism was motivation. As companies invest in upgrading their technological capabilities, they too need to invest in security structure to protect their systems and the public from threats of terrorism. Our government must also decide how to address public safety in regards to cyberterrorism. On September 11th, 2001 America was reminded how vulnerable we are when it comes to acts of terrorism. The sheer complexity and varying design of attacks often makes it very difficult to create a catch-all defense in fighting terrorism. To improve the disruption of terrorist activities by government agencies in the United States many laws needed to be updated to include the latest areas of electronic communications.
The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States is dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011).
One of Burger King’s most important strengths is its strong market position. It is the second largest fast food chain in the world, trailing McDonald’s. There are 11,550 stores in 71 different countries. Its geographic diversification is a competitive advantage. Burger King’s slogan, “HAVE IT YOUR WAY,” and its’ famous “WHOPPER” brand are very recognized by all consumers. These two campaigns were created in the 70s and have stuck around ever since. Talking some numbers, between 2006 and 2008, the chain’s profitability increased from $170 million to $354 million. In 2010, $2.5 billion was expected to be made and Burger King was able to reach just those projections.
... the company $250 million. In addition, he gave operators a bigger say over which menu items they will push with local ad dollars. Despite all of the changes Burger King remains the No. 2 burger chain in the world. Moreover, they only have 6.1% of the fast-food sales, a far cry from McDonalds 83%. Although, they are a far second, the changes in Burger King have worked. The company has posted a 28% increase in operating profits, to $77 million, for the year ended September 30, 1994. Helping performance was the sale of 211 company-owned stores during the year to franchisees, which garnered $64 million. The continued performance improvement has impressed lenders, who have committed to issuing more than $500 million in loans and credit deals to franchisees for capital investment (Nation's Restaurant News). All this has made Burger King executives happy, but Burger King did experience another set back as James B. Adamson resigned in 1995. Robert C. Lowes former CEO of Grand Met's European food sector replaced him. Lowes is a capable replacement, but this continual change in top management continuos to hurt Burger Kings attempts to be the number one hamburger chain in the world.
Stohl, M. (2007). Cyber terrorism: A clear and present danger, the sum of all fears, breaking
McDonalds is the leading fast food chain in America, worth over 80 billion According to Statista, a website that publishes "statistics and studies from more than 18,000 sources" (Statista).
National and International Security is a sum of the actions taken by countries and other organizations that can guarantee the safety and well being of their population. It is vital for a nation to pre-emptively discover what issues could affect their security, and take action to prevent any detrimental or harmful events from happening. With the development of technology and the transition into a more technologically savvy society, cyber security has become one of the most prevalent and important economic and national security issues that the United States will come to face.
The first step in any business is to think of or create a business idea. Without an idea, one cannot launch their business off the ground. A right direction is needed to create a business with a unique idea. However, other options include franchising or buying an existing business (1). Franchising allows an individual to run stores such as Burger King or McDonalds under the corporate name. It involves taking training classes and a heap of money in order to start a franchise. A Franchisee will have to buy products and services from the corporate entity they are franchising from, which is often required. Buying a franchise is like taking a piece of the pie from the company that is franchising and sharing that pie with everybody else. In addition having a franchise allows one to communicate and in essence become a big part of an added business opportunity (4). Franchising is far from easy to start and maintain for that matter. Starting a franchise involves a l...
Each fast food restaurant is now aware of the problem that each nation is currently encountering. Indeed, there is a growing tendency to consume healthy products with low level of acid fats and cholesterol. Therefore, the leading fast food industries, such as McDonalds, Subway, and Jack in the Box adhere to the new international standards to gain a competitive advantage. Although fast food is not out of fashion, people are still striving to buy fast-prepared, but healthy breakfast because of the peculiarities of leading a business life. At this point, all the restaurant start paying attention to the quality of food, healthy dieting, and nutrition to face the problem of obesity and excess weight. In order to understand the difference and similarities between the identified ventures, the attention should be given to such aspects as quality of food, service delivery, and cost of price. Hence, a quick glance at the restaurant policy reveals that all the ventures pay attention to the policy of healthy dieting by promoting nutrition plans, and taking care of the clients’ calorie in-take. However, the difference lies in their pricing policies and service delivery.