Johnny Cupcakes Essay

Despite its complexity, branding can be denoted as a marketing exercise of developing a symbol and name that distinguishes and classifies a produce from other another produce. An effective brand approach offers the business a major edge in progressively competitive markets. Johnny Cupcakes has been able to differentiate themselves as a fashion icon by focusing on the customer’s experience at their stores. Johnny Cupcakes does not market their store locations as stores but instead they market themselves as bakeries. When entering consumers feel like they are purchasing food items not clothes, making the experience different from other clothing brands. This unique way of branding their products and the way each purchase is packaged for the customer plays an enormous role in establishing the consumer’s experience and loyalty.

Johnny Earle the company’s CEO and founder personally writes to loyal customers and preaches that providing the consumers with a birthday like package when making the purchase is key to the company’s brand. When purchasing a product from their stores the packaging of the items is key to their branding as in each box the company leaves a unique gift that ranges from in pop culture items. By embracing pop culture icons and the humor of the character cupcake

The balanced efficiency and management of risk conjunction with branding aspects of the Eataly’s business have enhanced its rapid organizational growth. The retail engages in leading brand with a vibrant agency offering a brand approach dedicated to the consumer’s experience and education. Branding has the most significant impact in enhancing the growth of commercial businesses. Traditional supermarkets have been in a dormant performance based on the fact that there is less adoption of