Hey Kid Catch Commercial

The primary function of advertising is to persuade people to buy their product.

Drinking a full 16-ounce bottle of Coca Cola in one sip and having to say a line right after without burping can be a difficult task to do. That's what Joe Greene had to do. He wasn’t able to get the phrase out in one try. The phrase he had to say was “Hey kid, catch!” and it took him multiple attempts. Joe had to drink about 18 Coca Cola products (which is equivalent to 2.25 gallons) to get the phrase out. The purpose of the “Hey Kid, Catch” commercial was to popularize the brand of Coca Cola with a popular football player who had a mean reputation. In the ad, Joe Greene limps to the locker room after a hard-fought game. Greene is tired and his jersey has been

Joe reputation as a bad person was strong enough to make you wonder if he would accept the boy’s kindness. He was one the least likely sports star to savor a Coca- Cola and show kindness to a child. The creators of the commercial wanted a boy and an intimidating man to have plenty of tension and relief when the Coke was handed over. The 60 second ad showed a gentler side of the hulking player. A giant teddy bear in cleats. It was crucial to film Greene without his helmet because the world got to know the person inside the anonymous uniform. Behind the football helmet, Joe was a different person. In fact, Greene didn’t like his nickname because it didn’t reflect his true character. He almost lost his nickname after appearing in a 1979 commercial that softened his tough-guy image. Football fans were touched by its heartwarming message. Greene was the first black male to appear in a national commercial and it had a big effect at the time.People and kids didn't want to hug him before the commercial aired. After the commercial aired, little kids and adults would go to him with Coke bottles. They would ask if he would sign their Coca-Cola

The commercial was able to get the most attention in the 1990 Super Bowl because of the enormous audience. Super Bowl XIV holds the record for attendance with 103,985 spectators. Ironically, Joe was playing in the Super Bowl and his team won with a total score of 31-19. The 60 second commercial won a Clio Award for being one of the best television commercials of 1979. Even though Coca-Cola was disappointed that the ad did not improve product sales. This ad was able to create decades of visibility for Coke and a branding partnership with the Pittsburgh Steelers. Mean Joe Greene’s personal brand would continue to rise in stock. “Hey Kid, Catch” commercial transformed a sports star into a national