Today is the day! The vacation that has been plastered on the calendar, programmed to remind you every day on your phone, and put on a countdown app is now finally here. After a week of preparation, you are all ready to head to the airport. Upon arriving into the airport, you notice the ticket counter is eerily empty. It is your turn to check in and the customer service agent asks where you are going to which you respond Ft. Lauderdale. The agent informs you that the flight to Ft. Lauderdale have been canceled from your airport; and the next available direct flight is not until the middle of next week. That definitely does not work for you so you ask is there another way to get there, maybe thru a connection? The only way to get there today is by flying all the way up to Boston which is two hours in the wrong direction just to fly past where you started to get to your destination. So, this now 4-hour trip has turned into an all-day affair. Not wanting to waste any more time you take the Boston option vowing never to fly JetBlue again. …show more content…
JetBlue has a great product but losses customers due to these two issues. JetBlue has a total of six Focus cities, better known as Hubs. These hubs are located in Boston, Long Beach, New York City, Orlando, Ft. Lauderdale, and San Juan. Each of the above-named cities are all subject to be hit by inclement weather during all seasons creating a negative impact on the company as a whole. Due to this, customers, employees and ultimately the company are the ones directly affected. In order to make JetBlue a more attractive company for consumers they need to diversify their focus cities, acquire underserviced areas, and partner with another
The Airline Industry is a fascinating market. It has been one of the few industries to reach astounding milestones. For example, over 200 airlines have gone out of business since deregulation occurred in 1978. Currently, more than 50% of the airlines in the industry are operating under Chapter 11 regulations. Since 9/11, four of the six large carriers have filed for and are currently under bankruptcy court protection. Since 9/11 the industry has lost over $30 billion dollars, and this loss continues to increase. Despite the fact that the airline industry is in a state of despair, JetBlue has become the golden example, a glimpse of what the industry could be.
It was a bone-chilling winter morning in Bavaria. My alarm clock rang, and I slapped it to snooze. Oh no, I was not getting up that day. I had just finished the worst school week of my life. If we zoom back to that time two years ago, I was a 14 year old foreign exchange student in southern Germany. Bullying from the kids in school had made my homesickness unbearable. But that’s not all. I eventually became so anxious throughout my exchange that I chewed all the skin around my nails, gained 15 pounds, and finally, had to book my flight back home January 1st.
Organization: Topical pattern. Audience analysis: The audiences are raging from 20-21, and are currently residential students at Liberty University. They are all from South Korea, but each has different backgrounds. Topic: Nursing can be used to show and share the love of God.
JetBlue's mission is "to bring humanity back to air travel". Its low-cost strategy is second-to-none, not even to Southwest. Utilizing Southwest as a model and benchmark early in Neeleman's career in the industry, he's managed to copy the Southwest model and expand upon it with his ability to find more innovative ways to cut costs along the organization's value-chain, while utilizing technology to increase productivity and further add to operational efficiencies. JetBlue's value chain demonstrates its ability to successfully compete in several key areas relative to the bases of competition within the industry and creates processes that focus on reducing costs, for the specific purpose of continuously creating value for its customers, i.e. fare pricing, customer service, routes served, flight schedules, types of aircraft, safety record and reputation, in-flight entertainment systems and frequent flyer programs.
JetBlue's strategy is developed around its core competencies. The company has benefited by being able to start with a clean slate. It has a last-mover advantage and its information technology infrastructure and use has given JetBlue a sustainable competitive advantage.
Before to select the proper alternative, three alternatives were analysed and evaluated under four decisions criteria: customer experience, cost, growth rate / market penetration and ease to implementation (See Exhibit 2: Factor Analysis). Between all the alternatives, it was suggested that Southwest Airlines enters to New York City by bidding the slots and gates at the LGA (See Exhibit 3: Alternatives Analysis). This alternative sustains the challenge of changing the customer experience which means adding more flights from and to the East; furthermore, entering to new markets will reinforce “the power of the network” through LGA. At the same time, this decision will allow signing more code-sharing agreements with other airlines flying to international destinations and offer new products and services to LUV customers as loyalty rewards, in-flight internet, onboard duty-free purchases, etc.; as a result of this, it will increase passenger’s insights and experiences by flying with Southwest Airlines. Nevertheless, there is potential risk by selecting this alternative, in the recent years the energy prices has had a huge increase affecting costs, fares and even capacity needed, however Southwest Airlines has been able to hedge fuel for decad...
If I could have everyone's attention. Good-morning ladies and gentlemen. For those of you who don't know me my name is Jasmine Davenport. Today I’d like to discuss traumatic brain injury also referred to as TBI. I chose this topic because traumatic brain injury is a serious and complex injury with a broad spectrum of symptoms and disabilities. Traumatic brain injury effects people of all ages and is a major cause of death and disability worldwide. A traumatic brain injury can be caused by a blow or jolt to the head that disrupts normal functions of the brain Also, traumatic brain injury can cause physical, cognitive, social, emotional, and behavioral affects.
The preposterous phrase; I would never jump out of a perfectly good airplane is a phrase that nearly all of us have heard one time or another. Not only have I heard the phrase before, but I’ve also said it. In addition, I’ve seen someone I know personally do it. Envious wasn’t the first word that came to mind of what I was feeling when I witnessed my Nephew Nicholas jump out high above the Snohomish Airport. How he got into that predicament I’ll never know.
Passengers on the public transit are occasionally rude and disrespectful to other passengers on the bus. I like to refer passengers on the public transit to high school students. Now you may say that this might not make any sense, but i’m about to explain why this is true. In high school there are always three types of people in a situation. The people who are bullied, but don’t say anything about it, the people who bully other individuals, and the individuals who try to fix the problem.
Attention Getter: Do you know how many social media accounts the average person has? Do you know how many hours are spent using these sites? The average person spends about 1 hour and 45 minutes switching between their accounts.
1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks
“Fasting is an effective and safe method of helping the body detoxify itself.” Quote by: James F. Balch, and Phyllis A. Balch. When you begin fasting, toxins are created in your body, mostly because of food and water. During your fast your body is provided resting time, most importantly, it gives your organs a rest which could potentially prolong your life. To prepare yourself for a fast you should try to eat mostly fruits, and vegetables. Intermittent fasting means fasting for certain hours of a day. While periodic fasting is when you fast for three days or longer for two or more weeks. The description of hunger is when your bodies respond to lack of food, then your body begins searching for food. If you get hungry during your fast it’s advised that you eat watermelon (if you absolutely need it), drink lemon juice or coffee. While giving organs rest and creating longevity, fasting is a controlled medical regimen.
With regard to product, JetBlue is cornering the marketplace with its productivity, in-flight features, and customer service. Due to the fact that the company only purchases new planes of a single type, maintenance downtime is reduced and it is able to keep its planes in the air. In fact, JetBlue maintains the highest in-air average in the industry. Additionally, JetBlue employs an "operational recovery tool" technology that allows planners to minimize flight cancellations and delays. On board, JetBlue prides itself on treating all customers as equals and providing more comfort than other airlines.
The first initiative that they were able to gain in competitive advantage was the reduction of costs. They have been able to use an online system where consumers can reserve tickets avoiding which avoids using travel agents. Having this systems reduces costs for the company as well because they do not have to hire nearly as many as employees. Along with buying tickets, JetBlue has been able to use other systems to reduce costs which helps them with the maintenance of their planes and organizing information that involves every aspect of their business ranging from their planes to their employees and consumers. The second initiative that JetBlue uses is the creating of new services. By creating their new online services and systems they are able to gain competitive advantage because it allows easier and less expensive accessibility to their services. Not only have they created new services but they are able to differentiate these services from their competitors because of the easiness and quality of the services that they do provide. They not only focus on making their services the best but also the highest level of customer service that they can offer which other airlines struggle to do. Other competitors have realized that JetBlue is beating them in many aspects in the business that they have needed to adjust what they are doing to catch up. Even with the jumps in technology use with the other companies, JetBlue has still been able to enhance their services to continue to gain competitive
The target market of JetBlue airlines is customers who along with low cost seek services. The services provided by JetBlue included in-flight entertainment, TV on every seat, satellite radio, extra leg room, free unlimited snacks, and leather seats. The target market of JetBlue is also the leisure traveler, the low cost ticket seeking traveler, and the cost conscious business traveler. JetBlue has actually, posed a threat to the other low cost airlines like the Southwest Airlines.