Jean Kilbourne

796 Words2 Pages
bulb-icon

Recommended: Influence of mass media on public views

Author Jean Kilbourne states "but we are surrounded by advertising that yokes our needs with products and promises that the things will deliver what in fact they never can"(kilbourne 258). In her article "Jesus is a brand of Jeans" she talks about how everyone in society is persuaded by some sort of advertisement, most of the time companies have a way of not only convincing people to buy their products but also have a psychological impact on their customers that benefit their business. Many commercials, such as those shown like the "Revlon Halle Berry PhotoReady Makeup" commercial , "2014 Kia Cadenza" commercial , and the "Victoria Secret Fearless"commercial all try to promote that if people buy their products, they will give us something we …show more content…

An example of one is the " Revlon Halle Berry PhotoReady makeup " commercial. This commercial uses a celebrity to advertise their product. In the commercial she is walking at a spa in the sunlight and talks about how this certain foundation can make your skin look flawless even in the sunlight. A tactic used by this company is that they've used a celebrity who is known for their beauty, a problem with this is that many people see this commercial and think, well if I bought this then I can look just as beautiful as her. Although this can be true for some cases it does not always happen. No makeup product is guaranteed to make your skin look flawless and just as great as a celebrity. This ties in with Kilbourne's statement because this commercial targets people who yearn for perfect skin. By showing them if they buy this, then they can achieve the same look as a celebrity, but in reality this product may or may not deliver what it states to …show more content…

In this commercial it shows a young attractive lady driving the " 2014 Kia Cadenza" through the city. Because it is at night, all the city lights shine and the car drives smoothly through the roads while showing glimpses of the lady's face. The voiceover then talks about how they never noticed that person in high school. The lady then arrives to her destination, which turns out to be a highschool reunion. She then gets off and all eyes are on her. As stated in the "2014 Kia Cadenza" commercial the voice over then talks about how the car is a lot like the person "impossible to ignore". This commercial is showing people that if they buy this car, then they will be noticed. Almost like being famous all eyes will be on the owner. This commercial supports kilbourne because it tries to convince consumers that by using this car they can attract the attention of people who have never noticed them. All cars to me are the same and if it doesn't have something out of the ordinary , then chances are it will not bring people the attention they are looking

Show More
Related

  • Jesus Is A Brand Of Jean Kilbourne Analysis

    289 Words  | 1 Pages

    In the article, Jesus is a Brand of Jeans, by Jean Kilbourne, we get an insightful look into the effects of advertising on us, as human beings. As we all know, humans let us down. We are imperfect beings, going about life interacting with each other, good and bad. It seems though, over the past 50 years advertising has taken away from human value, and brain washed us into thinking stuff is more important than people.

    Read More

  • Rhetorical Analysis: The Super Bowl Commercial

    520 Words  | 2 Pages

    This is an example of pathos, the commercial is trying to leave an impact in the audience by using emotions. The commercial then shows a dancer dancing in sync to the music using interesting dance moves that are quite marvelous. By watching him dance there will be different responses depending on the person, some will feel awed and curious while others may feel envy by the talent the dancer demonstrates. The music increases its intensity and the beat makes the audience feel excited. The commercial then states phrases that come off as being quite mysterious, “Machines don’t have emotions, but the rare few can inspire them” (Lexus 00:00:26). The phrase gains curiosity and enthralls people to continue watching. By using this strategy the commercial is effective in having different emotional reactions and catching a wide variety of people’s

    Read More

  • Rhetorical Analysis Of Hanes Her Way '

    476 Words  | 1 Pages

    By quoting the commercial, and analyzing the logos and pathos, and ethos it uses, Gray has adequately used the rhetorical appeal of logos. She also supports her statements by comparing the Hanes commercial to other underwear commericials. “Underwear commercials in general seem to abound in their portrayal of morning sunrises and beautiful people making beds.” Throughout the entire article, from her describing the scene of the commercial, to talking about the stereotypical men, women, and underwear commercials, she is able to stir emotion from the audience. “Women on the other hand…know how to be women…Just show a woman good old fashioned love scene and most likely she’s sold.”

    Read More

  • Kevin Hart's Super Bowl

    1180 Words  | 3 Pages

    In this commercial, ethos is used when the advertiser puts Kevin Hart. Since Kevin Hart is a credible person because he has authority over his daughter. Also, it shows him how he is able to track the Hyundai Genesis without his daughter’s knowledge. Kevin Hart have this experience with this car maybe you should get this car to stop you from being an anxious parent who likes to stay up making sure your child arrives home safely. During the commercial, Kevin Hart uses the watch as a GPS finder so he does not have to worry about if his daughter is calling him when she is driving. From the car automaker’s credibility is is show one of the Hyundai cars who have a specific feature in the car. From the advertiser’s point of view, someone would want to be like Kevin Hart who has a cool car that has one specific feature which is the car

    Read More

  • A Rhetorical Analysis Of A Commercial Essay

    638 Words  | 2 Pages

    In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Protective Dad Commercial Analysis

    993 Words  | 2 Pages

    It features Kevin Hart a funny comedian to attract people to watch the commercial. It persuades protective dads to check out this Hyundai that they are trying to sell you. It shows you how Hart uses car finder to find where his daughter is going every time during her date. By showing this it really makes dads want to drive to the car dealer today. When it comes down to their daughter going on their first date they want to know the person, where they’re going, and if they’ll be safe. By introducing car finder in the commercial it showed how Hart popped at the movies, fair grounds, and even during the private time. The commercial even shows how Hart made the boy want to take his daughter home early. So if you’re a protective dad I suggest you check this commercial out. This commercial will be beneficial to you for future purposes. It will persuade you to go out and buy that new

    Read More

  • The Geico Advertising: The Power Of Advertising

    1028 Words  | 3 Pages

    Every day in today’s world, people encounter advertisements through various media forms such as television commercials, magazine ads and billboards. Through advertisements, advertisers can persuade their viewers to buy their products through persuasive tactics. In a September 21, 2015 Sports Illustrated issue, Gieco Insurance ran an ad which used subtle hidden messages, encouraging words, and appetizing images to create a desire for its product.

    Read More

  • Melissa Mccarthy Campaign Essay

    1416 Words  | 3 Pages

    Melissa McCarthy, a famous actress for her sense of humor stars in a Super-bowl Kia commercial featuring the brand new “Niro hybrid crossover.” The car is said to be “Eco Friendly”. The advertisements main idea stated is “People will go to great lengths to support the causes they are passionate about, and the Niro is a ‘smarter kind of crossover’ for those looking to go green without making sacrifices.” Creating a good advertisement for people to get hooked on just needs “humor, a celebrity and spectacle.” It was first advertised at the Super-bowl during 2017. For Super-bowl advertisements Kia, Audi, Buick, Ford, and more Kia rivals spend tremendous amounts of money

    Read More

  • Rise Of The Image Culture Analysis

    1062 Words  | 3 Pages

    Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.

    Read More

  • Rhetorical Analysis Of 'Anything Is Possible'

    1227 Words  | 3 Pages

    He talks about how great America is and how all Americans are hard working. In this commercial, the targeted demographic was basically the spokesperson for the ad: blue and white collar white men who believe they are the backbone of the country. In the Ford commercial, there is a parallel to not only the spokesperson, but the how they got to their present, and the values they have in life. The spokesperson for Cadillac is a well known actor was in his mid fifties, white, and male. This appeals to a majority of America with power who are already well off. However, in the Ford commercial, the spokesperson is young, black, and female. She represents the minorities in the aspect of gender, nationality, and the millennials. Another parallel is how the man in the Cadillac commercial showed off his house, car, and family throughout the commercial. It was clear that he had money and did not necessarily work to achieve it. In the Ford commercial, the woman started off at her job, then changed into a professional outfit. Rather than boasting about the things she has, she showed how hard work got her to where she

    Read More

  • Rhetorical Analysis Of A Commercial

    784 Words  | 2 Pages

    The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.

    Read More

  • What Is The Purpose Of This Commercial

    1201 Words  | 3 Pages

    Repetition is seen throughout the entire ad. When the Hyundai is constantly being seen, we see the slick look and the amazing design. Repetition is also seen when the dad is constantly there wherever his little girl is, due to the car tracker. Towards the end of the advertisement a rhetorical question is asked. When the

    Read More

  • Taking A Look At The Lamborghini Commercial

    663 Words  | 2 Pages

    This quick cut from wide shot to close up, back to wide shot, allows to audience to notice the background as well as the car. Whereas, the Kia commercial has mostly a establishing shot, in which the main point of interest is always in the middle of the screen despite the change of scenery. This allows the audience attention to be focus in the same place throughout the entire commercial. Depending on what the camera focuses on really can change the perspective of the

    Read More

  • Analysis of McDonald’s Corporation Advertising

    1431 Words  | 3 Pages

    Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.

    Read More

More about Jean Kilbourne

Open Document