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The specific environment of JB Hi-Fi
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Organisational implications
Considering all the information above, JB Hi-Fi’s fridge and freezer online SBU are well-placed to achieve their identified branding objective by 2018. The implication of the online model that is supported by HOME stores is that JB Hi-Fi can effectively establish multi-channel customer platforms that give consumers the option to use different marketing channels for search and purchase functions (see Figure 8 below). Figure 8: Multi-channel customer platforms for search and purchase functions (Verhoef et al 2007, p. 130).
Leveraging multi-channel customer management may also strengthen the link between product type and retail type (Verhoef et al 2007), which is one of the JB Hi-Fi’s identified weaknesses. JB Hi-Fi’s
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For example, actively supporting online community sites and forums, entering discussion and chat forums relating to their products and establishing a presence of a whitegoods retails brand that consumers can trust will all contribute to this objective. JB Hi-Fi can also use existing advertising material to prioritise whitegoods to the consumers and strengthen the link between the JB Hi-Fi brand and whitegoods products. In addition, JB Hi-Fi need to clearly communicate the after sales support provided by physical stores when consumers purchase fridges and freezers online. These strategies would build on existing operations and hence will not place undue pressure on existing budgets or significantly increase the cost of …show more content…
JB Hi-Fi fridges and freezers online will position themselves as the preferred online retailer for this product category, and will achieve this goal by:
1) Leveraging the benefits of a strong online presence, in combination with physical stores which are able to provide after-sales service to customers who have purchased products online. The growing popularity of the website supports this idea, with traffic to the JB Hi-Fi website increasing by 10% over the previous financial year.
2) Positioning the SBU as a discount retailer with consistently low prices to penetrate the market.
3) Providing customers with an element of choice around how to purchase products (online or in-store) and offering a seamless customer experience (JB Hi-Fi 2014; Rose, Hair & Clark 2011).
JB Hi-Fi’s current positioning in the whitegoods market is represented in Figure 6 below. By utilising effective marketing mix tactics, JB Hi-Fi can increase their market share and increase their likelihood of achieving the identified branding objective.
Marketing Mix
Macy’s intended to deliver enhanced shopping experiences to its consumers through dynamic department stores and online sites. In this regard, the company developed a North Star strategy that allows it to improve its sales growth and to develop its existing core activities. The company’s consumer research monitors, analyze and anticipate their needs and wants based on the changing market trends. This allows it to strengthen its customer base and also helps it in identifying new markets and customers. Macy’s also identifies different styles and designs based on various occasions and events that allow it to capture the changing preferences of its customers. The company also celebrates various iconic events to interact with its customers which
...ck and mortar stores and online stores. All these products flow through the same supply chain before they gets customers. However, JB Hi-Fi’s distribution is not thoroughly horizontally integrated. For example, customers could not order a product online and pick it up in a brick and mortar store. Even though JB Hi-Fi did not try to vertically integrate its distribution channel since it is only a retailer, it still tried to offer its customers with best services and efficiency by strengthening its cooperation with its suppliers. For example, customers could check the status of their order through the website of JB Hi-Fi which has integrated information from delivery companies. Customers could also order products that are not in stock since JB Hi-Fi could quickly place an order to its suppliers and have it quickly delivered after it reaches the warehouse of JB Hi-Fi.
Nordstrom can continue providing their exceptional online experience and client focused approach using their online system by offering an unmatched online experience that copies their in-store customer service. This would allow Nordstrom to raise its revenue considerably as well as further improving their brand image. I will also discuss specific ways of successful execution, and the steps required to provide Nordstrom a stunning picture of how to execute strategy.
Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware
Because, internet today is enabling web-based suppliers an opportunity to meet a choice of different types of customers (Schoenbachler&Gordon, 2002) and has evolved as a feasible distribution channel for the firms that wish to expand their market penetration (Frazier, 1999; Frazier & Antia, 1995), reduce costs (Payne & Frow, 2004), increase revenues ( Kotler, 2000), spread risks, and strengthen customer loyalty (Kelly, 2002) through its use (Hobmeier, 2001).now most of the hotels are using the multiple channel strategy where they are in partnership more than one sales and distribution channel to serve the same target market and this has grown in the recent years. This is creating higher complexity for the hotel management as the data are coming from different partners. As customers, today are using multiple channels, it is almost certain that the future will remain to contain a mixture of even more complex channels (Balasubramanian , Raghunathan, & Mahajan, 2005). Since now, it is obvious that why hoteliers employing multiple channels including electronic ones, is no different; to maximise customer awareness and market share and reduce costs, this increasingly widespread trend to cooperate with new channels rather than stick to
The other problem people face with many other online clothing retailers is the inconvenience caused if they need to return a product. With our service, the customer does not pay the price for the product and has considerable amount of time to come to a decision as to whether or not to buy the product. This removes any remaining doubt in the customer’s mind and increases customer confidence levels.
6 framework I and many others regularly use in analysis of marketing situations. We supplemented
Valos, M., Polonsky, M., Geursen, G., & Zutshi, A. (2010). Marketers' perceptions of the implementation difficulties of multichannel marketing. Journal Of Strategic Marketing, 18(5), 417-434. doi:10.1080/0965254X.2010.497845
The company can improve its channel strategy to enhance its current performance in one way. The company’s website is too reliant in the physical stores. The website has photos of the physical store ostensibly to help customers to connect with it. This idea seems well founded. However, the target market for any company that operates an online shopping system is not local. It transcends geographical boundaries. The company needs to consider how it can make the online shopping experience authentic and complete for customers who may never visit any of its physical stores. A website makes a company a global player. In this regard, the company needs to expand its channel strategy to take into account an expanded potential market. This shift in strategy will increase the sales the company makes.
Part of the demographic of shoppers in Home Depot retail outlets need an item or product immediately, and that brand recognition and in stock purchase option is vital to maintaining the competitive advantage of the organization.
12. Raman, K., and Naik, P.A., (2005), Integrated Marketing Communications in Retailing, [online] Available at: http://ramanassoc.com/yahoo_site_admin/assets/docs/IMC_in_Retailing.26100503.pdf, Accessed on: 1st April 2014
In addition to Gap Inc.’s competitive advantage given its multiple brand, channel and geography model, the company plans to build its online success by delivering an industry-leading world class platform for consumers as the retail landscape continues to merge online and in-store shopping experiences. This end-to-end system, which includes capabilities such as ship-from-store, find-in-store and reserve-in-store, is designed to leverage Gap Inc. channels and resources to drive store traffic and conversion, while meeting the needs of customers who increasingly demand an integrated shopping experience.
The collaboration and carefully connected network was consistent with a culture that allowed the retail kingdom to remain flexible, profitable, and prosperous for two decades (Mehrmann, 2009). Their 4S business model – service, selection, savings and satisfaction where the customer has a choice of wide variety of merchandise, received 110% back if they found a better deal, 30-day money back guarantee and the customer service of high trained sales professional help the company establish a competitive advantage. Their point-of-sale systems facilitated quick transactions and took care of their inventory (Wells
At one of our quarterly All Hands meetings, the president of our division discussed how growing the market share was critically important in the digital banking space. The key goal is to continue to lead this space in the future, but doing so becomes increasingly more challenging as new market competitors try to steal share. To keep ahead, we need to always bring our “A” game to the market. To create blue ocean strategies would require innovation, customer engagement, and out of the box thinking. We have to consider buyer utility, pricing, cost, and adoption. To do this would require us to be strategic about how we design, build and price our products. Even the way the business manages the different consumer segments is important. There is differentiation of the needs of different types of financial institutions. The customer centered brand management strategy we discussed in class is very useful to this type of organization. How we market to large national banks should be different than how we market to small town banks. Generally, small banks do not have the technology budget to invest in large scale digital channel solutions. Many companies decided to have different brands for their different customer segments. We discussed how this works successfully for car companies. For Digital Channels,
Through providing a more convenient means of purchasing our products online, it is anticipated that we will retain its current customers while carrying out an online marketing campaign for more new customers as well. The company will distribute online purchases via direct shipping from the nearest stores.