It isn't Sex that Sells, it's Misogyny.

537 Words2 Pages

A long line of women fills up a traditional looking catholic church. One by one they are pouring into the tiny, wooden Confessional. At the bottom right corner, a box sits saying “The Axe Effect” and the image of a can of Axe body spray. The women seem to be all different ages, business women to high school ,and come from all walks of life though their faces are not showing. With their hands crossed, and heads bent at a slight angle. Hands are full, perhaps showing a crunch for time during their busy days. Crowding into the small sanctuary looks slow and tiring. Are these women reluctantly waiting to spill the beans of a night to remember or trying to get their hands on the priest who bought the wrong body wash? Their stance is tight and it reads as unclear if they feel rushed to be there or to leave. Light pours into the room like a spotlight and gives everyone's clothing muted hues. The placement of the confessional and the slope of the line of women leads the eye to the kneeling women and straight down to can of Axe. The minimalistic use of typography and graphics keeps it ...

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