Invitrogen Essay

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Invitrogen, founded in 1987 was one of the biggest life science companies that derived their success from mergers and acquisitions under the direction of CEO Greg Lucier. Mr Lucier was quoted say “Acquisitions will always be a part of our strategy due to the pace of innovation of our business”. Invitrogen was able to acquire 15 other companies and grew their business to 35,000 products and 10,000 customers. Their customers include academic research, biotechnology and pharmaceutical companies as well as governmental laboratories. With every acquisition they were able to acquire new products and skills that assisted their growth. Invitrogen had strong resources and capabilities. Some of their resources included their equipment, and talented …show more content…

Invitrogen consulted with a firm called Deloitte to run models. This acquisition was very important to them in order gain a competitive advantage so they couldn’t just leave to chance. Over the course of 3 months the teams met on a weekly basis to discuss their research on all the 3 companies. Some of the things they studied was market based research, technical applications, and customer feedback. Applied Biosystems was well established instrumental company with many customers and their knowledge would assist Invitrogen with their goal of commercializing instruments. Not to mention Applied Biosystems had strategic alliances with Abbott that was known for molecular diagnostic products. All of these strengths would facilitate Invitrogen's plan to develop new products, bring them to the market quicker and reduce costs. Another attractive aspect of acquiring Applied Bioscience was that the company had a low valuation, however had large cash flows that would ultimately pay for itself as per Invitrogen’s financial team. Even with all these positive points there were still investors that didn’t support the idea of acquiring Applied Bioscience. The R&D team stated that they didn’t need Applied research on the sequencing product as they had their own program to create this type of technology. In other words why spend millions of dollars in acquiring when they had the technology to create the sequencing product. Another point brought up by investors was Invitrogen's strength in selling product (reagents) at a low charge not in developing or selling instruments. Producing instruments required more marketing and sales, areas that Invitrogen didn’t currently have the skills in. The investors and/or shareholders at Invitrogen were

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