INTRODUCTION TO THE COMPANY
The Coca-Cola firm is an American multinational beverage business and industrialist, retailer and dealer of non-alcoholic beverage syrups, whose headquarter is in Atlanta, Georgia having more than 550 brands of the world's largest supplier of soft drinks.
Beside with Coca-Cola, known as the world's most valuable product, the firm markets four of the world's top five non-alcoholic glittering products including Diet Coke, Fanta and Sprite, and other beverages, including diet and light beverages, juices, waters and juice drinks, teas, coffees, energy and sports drinks. Being world's largest beverage distributor system, customers in more than 200 nations enjoy the firm's beverages at a rate exceeding 1.9 billion servings
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The Coca-Cola Company has more than 900 plants around the world. The formula and raw materials are mainly found locally and its 92,400 staffs represent thousands of communities and many cultures. Moreover, this company has bottling partners hire hundreds of thousands of people around the world and are devoted to supporting public investment programs.
COMPETITORS AT LABOR MARKET STAGE
The Coca-Cola Company and Pepsico can produce at large volumes appreciate lower costs per unit because they can spread fixed costs over more units, employ more well-organized technology, or command enhanced terms from dealers.
Being long-standing and experienced in a world’s business market level this firm cares a lot for its workers and employees, they created a workplace where the right of the people are respected.
SALARY
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Coca – cola on twitter.
On twitter, coca –cola has 2.4 million followers worldwide, and they are paying close attention. On April 2014, @coca – cola has tweeted 1994 times .That`s over 60 tweets a day, which has generated 81,925 engagements that created over 1 billion potential impressions during the last 30 days.
Coca –cola runs campaigns to engage its audience and generate content that they can share.
There are less and limited negative feedback from the employee perspective. The company respects rights of its associates and its authorized agencies, associates to use blogs and other social media tools not only as a form of self – expression ,but also as a means to further the company`s business . It is important that the associates and agencies are aware of the implications of engaging in social media and online conversations that reference the company, its brands, or its business, and that they recognize when the company might be held responsible for their behaviour. The expectations for personal and professional/official use of social media are set forth separately
Coca Cola is more interested in penetrating all markets and is willing to invest heavily in areas that will support distribution to emerging markets like South Africa. Coca Cola does this by establishing bottling plants as close to their consumers as possible. This puts the production and distribution (and jobs) directly in the hands of the local territories; this allows communities to be invested in the success and distribution of Coca Cola. As an example; in South Africa they have the first all-Black managed bottling plant which has won Coca Cola a tremendous amount of respect and continues to perpetuate brand loyalty in that region. This Model has allowed Coca Cola to expand to 56 countries with 160 plants alone on the African
One of the Coca-Cola Company’s strongest strengths lies in its ability to conduct business on a global scale while maintaining a local approach, one of the most intelligent strategies thought up by the human resource department of Coca-Cola.
According to Coca-Cola “Globally, Coca-Cola is the number one provider of sparkling beverages, juices and juice drinks, with nearly 200 no and low calorie products. As of 31 December 2016, the company had over 100,300 associates worldwide and has more than 900 plants around the world. The Coca Cola brand from 2006 to
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical idea has catapulted them into the much sought after position of number one.
“A unique and recognized brand” Coca Cola is the most popular among trademarks across the globe.
...argaining power on the price of the soft drink. If Coca-Cola was to increase the prices, customers are highly sensitive to the price of soft drinks and can easily switch to another beverage brand due to many other choices that they are able to choose from.
Coca Cola currently has an average of 120,000 thousand full time employees worldwide. The Coca Cola Hub is located in Atlanta, Georgia. The employees helped produce Coca Cola’s popular American drink, bringing in over $1.5 billion in net sales in the first quarter in 2016. The Demographic profile of Coca Cola’s customers is so diversified, because of the multiple products they offer to the variety of markets. Coca Cola strategically analysis there products to target and mass market for the right customers, areas and preferences. This creates wants and needs to help brand new products and unpopular products.
Coca-Cola has a better understanding of the needs of the consumers in a most efficient manner and concentrates on new innovations depending upon their target group. The target group of the consumers is about 18-34 years, which includes growing youth and adults. They reach out to the target group through different social media networks like Facebook, Google plus, instagram and YouTube.
If you asked 10 followers on Twitter if they prefer Coke or Pepsi, 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca-Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
The Coca-Cola Company is the largest non-alcoholic beverage company in the world who owns, sells and distributes more than 600 different non-alcoholic beverages in 200 countries and more. “The amount of product Coca-Cola sells equates to 1.9 billion or 3.2% of the total amount of non-alcoholic beverages served worldwide” (Jurevicius, 2017). Additionally, they have a large/dominant market share, enormous brand recognition and a huge advantage in the number of consumers they can reach. Not to mention the Coca-Cola Company also owns other reputable brands such as Sprite, Fanta, Minute Maid and even Powerade to name a few that combine to earn the company, approximately, an additional $1 billion dollars annually. Because Coca-Cola are a huge presence in this industry, the company has the ability to beat out its competitors by underpricing some of its items and can exercise market power over its suppliers. Like Coca-Cola, Snapple has a strong foothold in their diverse brands they offer as well.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
As the world 's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.
Coke Facts The Coca Cola Company Coca Cola India: Key Facts - Coca Cola Business, website: http://www.cokefacts.com/facts/facts_in_keyfacts.shtml