International Expansion of UFC

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Introduction Ultimate Fighting Championship also called UFC is the fastest growing sports organization in the world. As a professional mixed martial arts (MMA) organization, UFC is leading MMA promoting around the world. Otherwise, UFC has made a great change in today’s fight business. The first UFC game was held in Denver, 1993. Different from others, UFC’s arena is the octagonal cag and aim to provide a competitive platform for different martial arts’ athletes without rule. What’s more, UFC athletes must be proficient in many forms of martial arts, such as boxing, sumo, karate, jiu-jilsu and grappling. Accompany with the development and popularize of it, UFC has separate in difference level according to athletes’ weight and it also developed a number of game rules. To make it more popular in a most acceptable way, UFC cooperate with spike TV, cable and satellite providers. Moreover, the UFC serial games and products are making a great succeed in America and Canada. The following is the analyzing of operating environment of UFC is showing opportunity and problems at the process of Globalization. Here, we mainly talk about the customer profiles and human resources of UFC. And it brings the questions that how to maintaining the competitive advantage of UFC? 1) Customer Profiles: a. Geographic: nowadays, the main customers of UFC are located in America and Canada. With the development of UFC, it is no deny that there will be are a lot of potential customers in Asia areas. On the other hand, cooperating with spike TV and SteelSeries in 2012 could significantly expand the geographically defined customer market of the new potential market, like Asia area. b. Demographic: As we know, the major objective audience groups of UFC are... ... middle of paper ... ...itable images and positive influence of a sponsorship for each of its fighter, rationally discuss the benefits with fighter, respect them. Besides, UFC need to choose appropriate sponsorships for itself, to reach the objective of promote each other meantime obtain more sponsor to make greater show and provide better conditions for its athletes. Conclusion As the expansion of UFC, the current challenges and opportunity faced by UFC will enlarge its image and profitable growth in the future. It is critical that UFC must be pay attention to the relationship of fighters and its sponsors. Moreover, the company should get attention to bring up new fighters. Last but not least, there are four recommendations in this report. Setting up a formal union, fighter compensation relative to company revenues, a significant and fair contract, and choose appropriate sponsors.

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