Management of Business Functions coursework
In this essay, as a group we have chosen to use Coca Cola as our chosen business, and within the group I have selected to use Human Resources as my function to talk about their external and internal environment, theories and key issues that they are facing.
External environment for the organisation
Coca Cola external business environment can affect the whole company as it is consists of powerful forces, which can bring changes that create opportunities and threats in the beverages market, such forces are fluctuations, changing in consumers habits and values, law restrictions etc.
Coca-Cola believes in delivering better performance requirements better capabilities. So its HR policy is planned in procession with this approach and stand on attracting and retaining the brilliant people and developing them constantly.
For instance, a case that my team discussed was based on the water problems at India, due to this external issue which has caused Coca Cola to drain the water to feed their wells, poisoning lands with “waste sludge”, which is supposing to be fertiliser and putting thousands of farmers out of work. However Coca Cola did respond to this particular issue by implanting that their plants filter water to eliminate any possible contaminants, also that all their products would be tested for pesticides to meet their minimum health standards. Due to this issue occurring, it had been reported on the Business Standards that there has been an 11% fall on sales because of this controversy.
This suggests that the company’s morals and ethics are not portrayed accordingly and that this could involve redundancy in the workforce, as well as considering such managerial positions globally. ...
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...undancy, since it is a big issue to keep a certain number of the workforce to make labour more efficient.
When looking into employment strategies as well, Coca Cola would have to decide whether to take on young adults who are eager to learn and keen to work but would require training, which would incur more costs and years of practise or if they should pay the price and take on someone who is experienced and are capable of quickly adapting to the workforce.
Other threats are the competition, and since Coca Cola’s main competition being Pepsi, sells a very similar drink. Coca Cola needs to be aware that Pepsi does not grow to be a more successful drink. Other product such as juices, coffee, and tea are threats. As earlier mentioned substitutes could take precedent in some people’s minds over Coca Cola’s beverages and this could threaten its potential success.

One of the Coca-Cola Company’s strongest strengths lies in its ability to conduct business on a global scale while maintaining a local approach, one of the most intelligent strategies thought up by the human resource department of Coca-Cola.
Coca-Cola Enterprises Inc. INTRODUCTION The main aim of this Advanced VCE Business project is to produce a detailed report on a medium to large business including such things as descriptions of the businesses objectives, identifying the businesses type of ownership, explaining the work of the functional areas in the business etc. The business I have chosen is Coca Cola. This company is quite large but I have chosen it because I know that it is quite successful.
Therefore, the long-term brand of Coca cola and better pricing strategies would help in competing with Pepsi. Unlike, Pepsi, Coca cola had targeted entering into partnership and alliances with local distributors and firms. This helps to develop strong relationship within the domestic firms to reduce the domestic barriers and thus, enhance the company’s competitiveness (Thabet, 2015). Lastly, the Asian markets consist of related and supporting industries to the soft drink industry that helps the companies in gaining a strong competitive position in the markets. Based on the competitive advantage of nation’s model, Coca cola has more home based advantages to develop a competitive advantage in relation to other countries on a global
Coca-Cola’s goal was to propel Coke to be the number one beverage in the market. In addition, the company looked towards diversifying their portfolio of offerings by introducing other lines of soft drinks. As competitors such as Pepsi infiltrated the market, Coca- Cola lost sight of their company’s objectives. Executives became immersed in other issues such as government allegations, syrup prices, ownership of company franchises and ignored the principle issues such as the marketing and sale of their product.
The success at Coca Cola is due to their laissez-faire culture and culture is important because it can affect many people and things to do with the business. If the culture of the business is not clear, it can affect the presence and punctuality. This means that if Coca Cola had a firm and unfriendly culture it could result in their staff not
Coca-Cola HBC has 36,362 employees among those 87% are highly engaged based on the latest statistics recorded on their website (Coca-Cola HBC 2016). The company has developed new set of corporate values two of which specifically designed to address the concerns observed during their latest employee survey including, work-life balance and providing more opportunities regarding “employee input into the business”. The company has tried to
Weaknesses – Coca-Cola is a very successful company with an impeccable social media following. Word of mouth is probably a strength, but only when feedback from consumers is positive, but there are people who are against Coca-Cola and their products. Even though Coca-Cola produces over 200 brand products, Coca-Cola lacks the social media popularity of other brands that they produce (Moth, 2013). Many drinks that they produce are extremely popular such as Coke or Sprite, but there are a lot of Coca-Cola products that are unknown, unseen, and unavailable for
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
“Consumers no longer want only a great product; they want to buy products from companies that align with their character and values” (Kent, n.d, para. 1). In 1886, Dr. John S. Pemberton was a pharmacist who created a drink consisting of mixing syrup with carbonated water (World of Coca-Cola, n.d). Frank M Robinson, was his bookkeeper and then partner, invented the innovated trademark, logo and script; still used today (World of Coca-Cola, n.d). Pemberton sold portions of the company to new investors who took the product and the brand to the next level. Three years later, the Coca-Cola Company was born making it the biggest and most recognized brand sold internationally. The selected product will examine the customer segment, assessing the
Review the critical external and internal environmental factors that have strategic implications in the future for Coca Cola
Considering individuals are becoming more health conscious it would be beneficial for Coca Cola to continue producing even more healthy products. Producing healthier drinks could potentially get their products back in schools. Researching into cheaper materials as well as environmentally friendly alternatives to plastic would be another recommendation. The main concern for Coca Cola is water supply. Without water Coca Cola would not be able to stay in business. It is recommended for Coca Cola to reduce the amount of water it uses. They have already begun a goal to improve water use. “Our 2020 goal is aggressive and builds on the 21.4% water efficiency improvement we’ve made since 2004. We expect to increasingly assess not just the quantity of the water used to grow our product ingredients, but the impact of that use as well” (Improving,
Learning from experience Coca-Cola has had some fierce competition over the years but nothing in the form of an entire health market shift like now. As well as mounting political persecution of its products like they are facing today. They must rely on past experiences to get through but likely will need to start studying the new trends to stay relevant.
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.
The main threat of the company is not from the local producers but from the global producer Pepsi Co that has similar product line and methods of manufacturing and distribution.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.