Integrative Negotiation Analysis

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Negotiations often need to take place in our daily lives as a form of solution in achieving our goals. Often done where each party’s decision making will affect each other, where the result is unpredictable, or where we need others agreement for final decision and so on. Negotiations do take place in both works with manager, peers, and customer and in private lives with their family and friends. In order to gain benefits and reach our goals, we need to be a good negotiator. Luckily, negotiation is a skill that can be learn and improves from experience and education (DeMarr, & de Janasz, 2014). There are certain process that good negotiator should go through and the process can be applied in “negotiating fashion” case which is negotiation between Top Class fashion and Swift holding to solve their current issues.
To be a good negotiator, winning was not the ultimate goal however they deem to create value to maintain a long term relationship with each other (Fazzi, 2000). So, integrative negotiation is the best strategy as it analyse both party’s problems and being open with each other regards their need and interest to get better outcomes (Williams, 2013). Integrative negotiation help negotiator avoid mistakes when they enter more globalisation market where they need to be interact with different culture of negotiators in work place (Williams, 2013).
Fisher and Ury identified, in the process of research, a good negotiator would first separate the people from the problem, secondly, separate interest from position, thirdly, generate and evaluate a variety of alternatives that provide mutual gain, and lastly to evaluate challenges that negotiator might face (DeMarr, & de Janasz, 2014).
So, first thing first negotiator from both sides ...

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...lekalns, Kulik, Chew, 2014). Trust can only be attain from past negotiation experience and outcomes (Reb, 2010). To prevent these barriers, both parties need to be open in exchange idea and innovation, transparency, ethical behaviour and commit to meet all their needs in negotiation process (Williams, 2013).

All in all, we could see the process for a good negotiator should go trough to come out with a better agreement for both Top Class and Swift Holding. Integrative negation is the best strategy for both parties to get a win-win situation. In order to get a successful agreement, both negotiators should separate the people from the problem, focus on interest not position, and to generate and evaluate variety of alternatives that provide mutual gain and the most important they need to trust, honest and voluntarily enter negotiation process to match their decision.

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