Insuracorp Essay

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What are the three lines of business within Insuracorp?
InsuraCorp is an insurance company that has grown as a result of acquisitions. They have several different types of insurance. The book points out that in the past, “there was no attempt to market products to customers across business units.” InsuraCorp provides financial products, services and support. The three lines of business in which they service their clients are:
1. Individual Insurance
2. Retirement Service
3. Group Insurance
With individual insurance this includes term life, universal life, and whole life policies. Retirement plans such as 401(k) and 403(b) are offered under retirement services. Group insurance include group life, disability insurance, and long-term care insurance.
Why did InsuraCorp decide to use a centralized approach to IT? …show more content…

Not only did we want to provide a consistent brand image, but he also wanted a single point of contact for customers which include a intergrated website that gives bot h sales personnel and customers access to all products and service offerings. In order to accomplish this it requires, “investing in enterprise-level data.”
InnsuraCorp’s decision to use a centralized approach to IT was due to the fact that they had a decentralized IT organization structure. This caused processing inefficiencies and duplicate IT resources which caused barriers to the company’s data integration initiatives. A centralized structure would consolidate all IT resources at corporate headquarters.
What is the bullwhip effect? Why is it a problem for businesses?
According to Wikipedia, “The bullwhip effect is a distribution channel phenomenon in which forecasts yield supply chain inefficiencies. It refers to increasing swings in inventory as response to swifts in customer demand as you move further up the supply

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