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Competitiveness In The Hospitality
Hospitality competitiveness
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1. Introduction
The competition in the hospitality industry is increasing by offering the similar and interchangeable services. It is because of two reasons; first, customers are seeking for fresh and unique services. For instance, customers instead of being loyal to the hotel, they will be the customer of hotels, which offer the best price with the best services. Second, paying more attention to the quality of services, because of changes in lifestyle and social interactions.
Therefore, the managers in the hospitality organizations should consider the needs and expectations of their customers accurately, which it needs consequently updating of marketing strategies. Since employees serve customers, they know customers well and they are part
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Innovation in hospitality organizations can improve the quality of products, decrease the costs and increase the revenue. In addition, in innovation by considering the changing needs of customers can achieve a bigger share of the market and accordingly win the competition towards the competitors. The previous studies related to the hospitality innovation was focused on three subjects: the importance, typology, and factors of hospitality innovation, in which they were trying to notice that human resources management practices are vital in hospitality …show more content…
Martínez-Ros and Orfila-Sintes (2012) show that a good training should be less formal, more flexible in designing and highly skilled. The three aspects of employees’ perception of organizations’ training are perceived access to training, benefit of training, and support for training. The perceived access to training is the feeling of employee that how much they have access to the training programs of their companies. The social support of developing and improving the skills from supervisors and colleagues is the perceived support. Three different benefits from training programs employees can again. First, personal benefits are the things that can improve the job performance of employees. Second, job-related benefits are the things that make the better relationship between employees and managers as well as co-workers. Third, career benefits are the things that make the achieving goals process
Because, internet today is enabling web-based suppliers an opportunity to meet a choice of different types of customers (Schoenbachler&Gordon, 2002) and has evolved as a feasible distribution channel for the firms that wish to expand their market penetration (Frazier, 1999; Frazier & Antia, 1995), reduce costs (Payne & Frow, 2004), increase revenues ( Kotler, 2000), spread risks, and strengthen customer loyalty (Kelly, 2002) through its use (Hobmeier, 2001).now most of the hotels are using the multiple channel strategy where they are in partnership more than one sales and distribution channel to serve the same target market and this has grown in the recent years. This is creating higher complexity for the hotel management as the data are coming from different partners. As customers, today are using multiple channels, it is almost certain that the future will remain to contain a mixture of even more complex channels (Balasubramanian , Raghunathan, & Mahajan, 2005). Since now, it is obvious that why hoteliers employing multiple channels including electronic ones, is no different; to maximise customer awareness and market share and reduce costs, this increasingly widespread trend to cooperate with new channels rather than stick to
More hospitality management positions are being taken by graduates of hospitality management programs than ever before. The holders of
Enz, C. (2010). Hospitality Strategic Management. In C. Enz, Hospitality Strategic Management (pp. 303, 305, 311,312,314). Hoboken: John Wiley & Sons.
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Summary The current memo explains the need for research on the effectiveness of the ongoing training and education programs at the organization where it establishes the research problem that will be addressed by the study. The memo also creates the significance of the research to different stakeholders by identifying the advantages that will emerge from the execution of the current research. There is also the review of the secondary and primary research approached that will be conducted on the proposed study and some of the research findings that can be used in resolving the research problem. With your permission, I would like to research the effectiveness of the current education and training programs in enhancing the performance of organization
The goal of studying this module is to understand the basic concepts of promotions and marketing in tourism and hospitality. This module describes tourism promotion, its goals, types, concepts like promotion mix. You will be able to understand basic concepts like differences between promotion and marketing and their importance to the tourism and hospitality industry. It also explains the general global trends in tourism promotion and in analyzing the role of globalization in tourism promotion. We have also highlighted the challenged faced by
An organization has the continuous challenge to maximize profit, value the customer, and realize growth for the company. The hard part of this process is finding and maintaining the right employees to reach this goal. Implementing some training program to improve some area of customer service is better then none at all. Training is the tool that can assist that goal and lead to overall quality improvement for the company, it's structure, and customer satisfaction. Training a workforce to the highest standards will improve product quality, decrease employee anxiety, increase performance, and ultimately give focus to the customer.
The research engaged the use of survey since it was the broadest method of obtaining data from a wide range of hotel...
This report depict the information about restaurant, food and beverage sectors in tourism industry. As everyone knows that modern era is an era of globalization and these sector attract the tourists.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
Anil Bilgihan , Mohammad Nejad , (2015) "Innovation in hospitality and tourism industries", Journal of Hospitality and Tourism Technology, Vol. 6 Iss: 3
Innovation is a procedure in which the product or provided service is ready for improvement, in order to maintain a good company and to not be the same as the competitors. So in other words, innovation is being done to make a product or service better and more valuable, and therefore attracting more customers. Because the product has improved, customers are willing to buy this specific product because it is better than the product that the competitors provide.
Tourism and Hospitality has developed rapidly and becoming extremely important to economy in the world. The income that several countries in the world receive from tourism industry can be reached to $1billion per year. In addition, Marketing is one of the most important factors that help and effect to tourism industry in many positive ways. Marketing evolved in the tourism industry since 1980. It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive
It is one of the biggest economic elements, which is contributing in countries economy. As the demand for hospitality is increasing, changes are occurring in India regarding hospitality industries. Accommodation is changing keeping in mind the individual preference and their way of living.
Innovation has become a vital success factor for survival of organizations in rapidly changing industries. Specifically, service firms have perceived importance of innovation in creating long term advantages, and developing significant changes in competitive positioning (Dobni, 2008). Tourism and hospitality is among service industries which encompass higher risks, given that they own services with fewer patent protection and shorter service cycle. Hence, in order to overcome this issue in the globalized service industry, hospitality firms need to have durable and continuous innovation processes (Nieves et al., 2014). An organizational culture that supports novelty could be considered as a remedy for a continuous innovation that thrives in