Influence Of Fast Food

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CHAPTER 1:
INTRODUCTION
1.1BACKGROUND With the rising population of Nepal, they are now having highly time-constrained lifestyles; the option to choose fast food outlets for dining is becoming a trend. Fast food is becoming a prominent consumer food service category in Nepal. With prices comparatively cheaper than other full-service restaurants and easy accessibility with wide range and number of outlets available, fast food plays a big role for being convenient, quick food source for busy individuals, especially students and working adults. As a result, local fast food restaurants like Dragon, NPP, Everest momo etc. are using this opportunity to spread, which has in many ways changed the daily dining culture of many Nepalese who find it difficult …show more content…

The review will be done in order to fully understand the definitions of social influence, fast food and fast food chains, and also to support the variables like price, promotional tools, convenience, brand image and peer group, that lead up to our final research result, i.e. what factors socially influence people to consume fast foods. The literature review will also incorporate and narrow down the findings to provide an idea on how people in Kathmandu are influenced by these …show more content…

& Basil M., 1998). According to Glanz K. and Basil M., individuals can have different priorities set for each of these dimensions related to food choice. Individuals from a lower socioeconomic background may be more sensitive to price and usually purchase foods that are cheaper regardless of nutritional values. On the other hand, wealthier individuals who have a greater concern for nutritional intake and health will lean towards healthier dietary intake regardless their prices. However, in a general sense, when choice dimensions like taste and price are considered, people usually choose cheaper tastier food rather than expensive nutritious

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