Incremental Change Case Study

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4. ANALYSIS ON FACTORS THAT COTRIBUTE TO THE INCREMENTAL AND TRANSFORMATIONAL QUANTUM CHANGE IN SELECTED ORGANISATION Generally, incremental change is a moderate form of change that aims to improving the organisation performance. On the other hand, transformational quantum change is referring to radical form of change that involves multiple levels of the organisation toward several organisational dimensions. To manage changes of business, the internal forces of change factors has the ultimate influences. The first internal force of change that contribute to business change in JD Media Sdn Bhd is introducing new marketing plan. This type of change is referring to transformational quantum change that aims at altering how organisation operates. …show more content…

CONCLUSION In the nutshell, changes in business environment are unforeseeable. It is common that sometimes company’s activity shall change to continues sustainable in the open market. Some company may threat of downsizing, bankruptcy or changing business model due to unfavorably change of business environment. Thus, it is important to manage change of business environment, which involved internal and external forces of change that contribute to incremental changes and transformation quantum changes in the organisation. Internal forces of changes are involving employer, employees and technology. Conversely, external forces of changes are involving clients, competitors, government and globalisation environment. In fact, there are many internal and external force of change that contribute to business change in JD Media Sdn Bhd. In order to make effective decisions undertaking the issues regarding to royalty paid music, the company has practicing emergent approach, Bold Stroke approach, Tayloristic approach, planned approach, Lewin’s force field model of change and Lewin’s three-step model of change. With effectively conducting of change, maintaining change and strengthen up the change, JD Media Sdn Bhd has driven employees performing toward objectives and increasing competitive advantage in the dynamic

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