Executive managers in nearly every industry encounter special event planning. A special event is any event held by an organization that draws more customers or clients than the organization would see on a regular basis. From showcasing a new product, to celebrating the loyalty of the organization’s best customers, there are several reasons that an organization may decide to host a special event. Many different techniques can be used to plan and host special events, and managers must be flexible in the methods they use in order to successfully host a special event.
Because of the flexibility required, hosting a special event demands an immense amount of strategic planning. By reducing the amount of risk and uncertainty faced, strategic planning
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According to the Institute for Career Research, “Planning special events requires not only organizational skills, but a sense of creativity, even artistry. Professionals in this job may work for a company or facility, even a special events center, or may work as a contractor to other companies and organizations, assisting them with special events” (pg. 11). Professional special event planners must be able to coordinate closely with their clients to choose the appropriate venues, vendors, entertainment, etc... depending on the nature of the special event. Organizations may choose to hire a special event planner as part of their fulltime staff, or they may choose to rely on a special event planning company to meet the needs of the special events the organization is hosting. An advantage of using a special event company to organize a special event, is that they will have experience with planning special events in many different venues and settings. The added experience will help ensure that the guests attending the special event have all of their needs met, and because of that, will ultimately have a better experience at the special …show more content…
Mega events carry with them pressures and responsibilities that are unlike the pressures faced when hosting smaller special events. Whether it be media attention, a higher caliber of clientele, or the length of time in which the special event lasts, mega events require precise research and planning to successfully host. The best example of a mega event in today’s society is the Olympic Games. The Olympic Games have grown dramatically over the last 15-20 years, and this growth has forced executives in the International Olympic Committee (IOC) to reevaluate the methodology used to stage these games. No matter where the games are being hosted, the city is going to receive an influx in tourism and attention that will place the city under a tremendous amount of scrutiny and stress. Organizers from the International Olympic Committee have been pushing for a new sense of professionalism in the way the Olympic Games are planned. From this, the IOC has launched the Olympic Games Global Impact Study project (OGGI) which has the goal of establishing three dimensions of sustainability: environmental, social, and economic values (Leonardsen, 2007). The OGGI project measures qualitative data of the social, environmental, and economic impact on cities that have hosted the Olympic Games in the past in order to establish a realistic estimation of the impacts the new host city will
Sporting is one of the universal activities that brings people from different backgrounds together and is viewed as an income generating activity that creates revenue for the participants as well as the location where the activities are held. The NCAA Final Four Basketball Tournament is one of the most anticipated sporting events in the US that attracts a high number of fans in the cities where it is held. Before the Final Four is held in given location, it is imperative for the organizers to have a detailed understanding of the venue so that they can introduce marketing strategies that are in line with the demands of the fans (Snipes & Ingram, 2007). The host committee is charged with the responsibility to come introduce an exhilarating experience for the locals and visitors. Owing to the interest generated
The Big Bucks Corporation and Consolidated Industries, two major corporations have just merged. The two companies have picked Nashville, Tennessee as their desired location for a six-day planning meeting bringing together the upper management, which will now consist of 250 executives. Nashville, Tennessee is a great location for a meeting, there is plenty to do and lots of DMCs that can help me plan companion programs, trips and tours for the wives of the executives. Destination Nashville, is a global DMC partner as well as the Gaylord Opryland Resort’s go-to for anything events related. They specialize in Meet & Greets, Tours, and VIP Activities, Shuttling and Transportation, Evening and Daytime customized services for all types of guests. Blue Spark Event Design has a Nashville location. They strive to create more for the guest traveler to Nashville and specialize in historical tours, sports tours, museum visits, and of course anything to do with country music. Blue Spark Nashville can also help companies with meeting planning, site selection, hotel sourcing and contract negotiation, registration, and if necessary audio visual requirements. Now, saving the best for last, The Key Event Group is Nashville’s premier DMC. They pride themselves on delivering creative, high impact events and have been doing so since 1978. In conjunction with their high impact events, they also do team building activities, Full, Half Day, Pre and Post meeting Tours, they visit historic Nashville sites, as well as plenty of sporting options. They too, specialize in Meet & Greets. I believe that each of these DMCs would make a great choice simply because they all offer pretty much the same thing. The only differences would be how long they have been oper...
The variety of building construction such as retail and leisure outlets will increase the spending rate and creating the job opportunities for the wage income. Practically, the new development in the Olympic such as shopping complex and hotels are more successful in their market with the influence of London 2012 Legacy. Furthermore, the major sporting events construction such as Olympic Games and the FIFA World Cup has show their long lasting legacy for many years
Consider the large number of athletes and spectators who come into a small area for a few weeks during the event. According to WalletHub, a personal finance website, the 2016 Rio Olympics were estimated to have nearly 10,500 athletes and a half a million foreign spectators (Pearl), plus the vast number of “locals” brought in to staff the event, hotels, restaurants, and other venues necessary to handle the extra crowds. Many negative environmental impacts can be associated with large crowds—water and air pollution, potential spread of disease, and extra use of resources such as water and electricity can have lasting
...oom tending to the guests and assuring that they are having the best experience possible. Many customers who end up choosing to host their event at Syd’s have a great experience, and continue to come back to Syd’s to host various events.
With over two hundred countries participating, the Olympic Games is easily considered as one of the largest multisport event known to history. The Olympics are held at a different country, and even more rarely at the same city. For a country to be chosen to host the Olympics, the country’s National Olympic Committee (the country’s representatives for the Olympics) nominates a city (from the country they represent) that they think has potential in hosting the Olympics nine years prior to when they wish to host the Olympics. It is a two year process that consists of: Application Phase, Candidate Phase and the Election of the Host City. The country that wins the election is given seven years to prepare for the Olympics. (International Olympic Committee, n.d., p. xx-xx) The hosting country expends billions of dollars, usually money they don’t have, preparing for the Olympics. Then the question is raised 'why would a country go through so much trouble and spend an outrageous amount of money to host this event?' Throughout this discussion paper it will address all the pros and cons for a country to host the Olympics. It will also see if a smaller sports event can produce the same benefits the Olympic offers with less cost and risk.
I had to plan fun events, but also make them very inexpensive. This was an
The Olympic Games are held every four years with the main intent to “promote people’s physical and psychological level, likewise to promote different country’s people, have more communication and to help maintaining world peace” (official website of Olympic movement). However, there are many risks in hosting the Olympic Games, for example the effects of an economic downturn after the closure of a host country’s
For example, the Sir Chris Hoy Velodrome, an arena built for the track cycling event, will bring many benefits for those with the aspiring dream to follow in Chris Hoy’s footsteps. Previously, these aspiring cyclists would have to travel 400miles to Manchester to cycle on one of these tracks. As well as constructing these venues, the City Council aimed to improve the physical appearance of Glasgow, particularly in the East end. This is yet another benefit taken from the games. There will be an improvement in public spaces and upgraded community facilities across Glasgow, an increased access to green spaces, also making the East end a better place to live, provide new business premises and also increase the number of job
The planning is a crucial step in the arrangement for a tournament. It allows you to gather the resources. You will look for trustworthy sponsors for the facilitation and funding of the game. Getting sponsors require a convincing report about what you intend to do. Therefore, you need to be keen at this step.
So, furthermore, it is quite easy to enter and exit the market however, brand loyalty can influence how well your event planning does in the industry. Thus, consumers tend to look at the level of knowledge, expertise, and experience many event planning businesses entails in order to differentiate one from other competitors. Therefore, you tend to see that many consumers generally base their decisions and choices on if they have utilized the services previously, does the company have a great reputation, is the company known for exceptional services and events, and does other consumers speak highly about the business. All these factors contribute to how well a company excels over its competitors in the market. Moreover, these attributes and qualities brings forth and bridge brand loyalty among its consumers and potential consumers looking for quality services and companies within the event planning business and causes many event planning businesses to stand out and reign supreme over others. All the more making it harder for other incoming event planning business to excel due to others in the industry have the upper hand when it comes to knowledge and expertise according to many
World Expos hold as a meeting point for people all over the world, where innovative ideas are shared and improve on issues that are internationally important, such as the global economy, or even an enhanced life for the world’s population. Expo 2020, which will be held in the heart of Dubai, will be one big step towards efficient development. The Expo will be held in the name of ‘Connecting Minds, Creating the Future.’ Their goal is to connect people and innovative ideas, leading the people of the world towards a better tomorrow. The Expo may have a gigantic effect on a country and its people, but it also has some downsides.
Nowadays in the rea of globalization, according to the World Tourism Organization, “seven hundred million people travelled abroad in 2003”, and the number is estimated to increase to 1.6 billion by 2020. (International Labour Organization, 2005). Tourism is spreading in unusual places. A lot of people want to be in the midst of adventure. It is a vital source of revenues for the GDP of many countries. I partially agree that tourism hugely benefits the local community. This essay will discuss some of the economic, social and environment effect of tourism on the host community.
“A stakeholder is anyone who participates in the project or who will be affected by the results of the project, and may include…people and groups within and outside of the organization” (Brown & Hyer, 2010, p.107-108). In the article, “Stakeholders’ Contribution in Sustainable Tourism” A. Kadi, M. Jaafar, & F. Hassan (2015) seeks to explain how tourism stakeholders affect tourism destinations and the need for collaboration between all the stakeholders. After reading the article, I found that the findings supported how the stakeholders influenced tourism and the packages offered through economic impact on tourism destinations in which Kadi, Jaafar, & Hassan attempt to make known through highlighting the issues and challenges in the tourism industry.
Generally, infrastructure is divided into two main parts which involves hard and soft infrastructures. According to UNWTO (United Nations World Trade Organisation), (2011), the enlargement of tourist arrivals, went up by approximately 7% in 2010 to 940 million, has led to increase in the number of new and state-of-the-art hotels, restaurants, airports and other tourist apartments. The rising share of amenities illustrates the improvement of hard infrastructure caused by more tourist number. Other contributions of the industry to the former accessibility of electricity and water, better road systems and transport services are also involved in the related expansion of economic activity (cited in Boz, 2011). Besides that, tourism offers numerous positive impacts to the latter, according to OECD, (2014) “soft infrastructure” can be defined as the creation of events and spaces which shows the spirit and unity of that country’s culture. These forms of infrastructure programmes have been applying to both urban and rural areas in order to make the place more well-known and tourists attractive. For example, in Australia, 2007 several events including the Booktown Festival were held to develop marketing strategies and increase tourist numbers. The results were more satisfactory than expected with place-branding advantages, noticeable rural regeneration, growing tourist numbers and