Importance Of Face Perception

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Are faces special?

For most of us, the human face is one of the most common visual stimuli experienced on a daily basis. Starting from birth, we begin to identify the faces of those around us, soon becoming an everyday occurrence not given much thought to. In the following pages, I will be discussing face perception and the cognitive functions behind it, prosopagnosia, and the question of whether faces are any different from other specialized object recognition.
Why exactly are faces important to us? Evolutionarily, faces have played a key role in survival - knowing whether an approaching face belongs to a friend or an enemy could very well be the difference between death and survival. Today, faces still remain to have a central role in human interaction. In fact, studies show faces to even have an effect on speech perception - according to the McGurk effect, there is a clear connection between what one sees and hears¹. In this study, a video is shown of someone repeatedly pronouncing a one-syllable sound, such as “ba.” After a moment, the visual is switched to an identical clip, but this time the person is saying “va.” Although the audio still remains as “ba,” the visual will confuse the subject’s brain into thinking that she actually is now hearing “va.” CITE. A third essential factor of face perception is its way of communicating social information such as physical attributes (age, gender, identity), facial expressions (mood and emotional state) and interest or attention (direction of gaze)².
In order to understand how faces are perceived, we must explore the main cognitive functions starting from basic object recognition. From the primary visual cortex, a visual stimulus is taken down the dorsal and ventral pat...

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...performance implies that the FFA does indeed play a part in all specialized object recognition, and that a decrease in recognition efficiency can be explained with the idea of competition in the FFA; the first test turned out to be more difficult for car experts because the FFA had to divide between to areas of expertise - faces and cars - while the second task proved to be much easier because the objects were processed in separate areas of the brain (faces in the FFA and watches in the LOC, as nobody was a watch expert). ¹⁴
Both of these sides clearly have some good research to support them, which is why the question of whether faces are special or not still remains. However, one thing is for sure: no matter what the true neurological compound, object and face recognition is something incredibly complex, exciting and fascinating - and thus special - in itself.

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