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Discuss the modern methods of communication
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According to Lewis (2007), “Metaphors are statements that make comparisons between objects, some literally spelled out, others implied” (p.119). Metaphors shape and define our way of thinking and are often common practices with businesses. How we effectively communicate depends on our word choice. Words, more specifically metaphors, bring what we are trying to say come to life. Therefore, metaphors are useful when trying to communicate ideas that are difficult to understand. They use familiar objects as their vehicles to “make a point or reinforce a point” (Miller, 2008, para 6 & 7). This paper will look at the concept of the following business metaphors: business as a journey and my new venture. The history and reasons for these metaphors are given within this paper. Also, it examines the vehicle/tenor relationship, denotative and connotative meanings and the implications and effects of these metaphors. Metaphors are useful in the business world because they build relationships with the target domain it describes. Journey can be associated with words like adventure, exploration, progress, process and venture. Similarly, the word ‘venture’ can mean a deal, enterprise, investment, undertaking …show more content…
It is an idea conceived and put into action by creating a business plan. Subsequently, funds are secured for the initial and continued operation. An example of a type of start-up company is “brave new world or faster, better, cheaper” (Fertik, 2013, para 1). Fertik categorized new ventures into these two board categories. Although they both contain some type of risk, one would be more risky than the other. In the short run, faster, better, cheaper would be riskier. However, a brave new world would have more potential and long term risk that must be constantly managed. As a result, this type of investment would take you on a longer journey through its set-up procedures, goals and strategies via its business
Maus tells a story of Spiegelman’s, Vladek, and his experience as a Polish Jew during the Holocaust. Spiegelman’s Maus gives us a detailed look at the ways Jews were persecuted in German-occupied territories during World War II. The Jews were seen as inferior, disposable and deprived of the most basic human rights. Instead of drawing the characters as human, Art Spiegelman, in his graphic novel Maus, chooses to merge the different identities and draw each character through a definitive scope of animals: Mice were used to represent the Jewish people, cats to represent the Germans, pigs to represent the people of Poland and dogs to represent Americans. He uses metaphors which are figures of speech that is used to make a comparison between two things that aren't alike but do have something in common, in this instance animals. Mr. Spigelman strategically chose the animal characters and had a stereotypical relation to the character the animals depicted in the story. Mr. Spiegelman convincingly argues that he was using “Hitler’s pejorative attitudes against themselves,” and that using animals “allowed me to approach otherwise unsayable things” (Gardner 2011, p 2). There are many times throughout the text
Gwen Stefani and Gavin Rossdale, Kourtney K. and Scott Disick broke up due to finding out that their relationship wasn't working.This shows that being in love is difficult and has a downside at times.The authors of "Love's Vocabulary", "My Shakespeare",and Romeo and Juliet use metaphors,allusions and again metaphors to illustrate how confusing love is. In "Love's Vocabulary" Diane Ackerman uses metaphors to describe how love can be a struggle when you're in a relationship.In line 1 she says "love is the great intagible" which sums up the idea
In the book, the author has used several metaphors to make the book to be more interesting for the readers of the book. Additionally, the author of the book has used metaphors to bring about some of the meanings in the story. This has made it easy for the readers to be able to understand what they are reading. In conjunction to this, the author has used the metaphors to bring out the character traits of some characters like Janie and Joe in the book. Therefore, it is through metaphors that the book has been very interesting and easy to understand.
Title: Metaphors in Cinema: Gigantic Monsters Proposed Research: The metaphors in films like Godzilla, Big Bug Movies (Them, Tarantula), and King Kong. Trauma and fear of war, science, and humanity. Question: Develop an argument about how humans deal with their fear of death through the use of one or more monsters (zombies, vampires, etc.). Monsters like Godzilla are important for humans who are coping with a fear of death. The use of monsters is to lessen the fear of imminent threat and or distress of waiting for a catastrophe to happen.
Metaphors, then, are at the heart of understanding the way we view aspects of our culture while we simultaneously build that culture. Umberto Eco stresses that culture is a collective experience. In his view, "there is no such thing as a single mind, un connected to other minds or to their (collective) social cultural constructions" (Cunningham, "MOM" handout). If this is taken as fact, the "social, cultural, historical, and institutional contexts" humans find themselves in contribute to creating their metaphors and in turn, their artifactual worlds. Therefore, the situational context and the metaphors found there are intertwined and must be examined together.
... A metaphor, used as a communication skill, is best described in a political way. Think of Reagan’s Voodoo economics, or Bill Clinton building a bridge to the 21st century. Politicians can easily scam an ignorant voter, should one not understand a metaphor. For example: Clinton refers to building a bridge, but does not tell us with which tools he intends to build it with. This particular concept is valid alone for the above reason. Whether you are talking to a teacher or watching television, metaphors need to understand.
Meagher, D. (2008b). Understanding Analogies: The Analogy Item Format and the Miller Analogies Test. Pearson.
The education of students is lacking in substantial curriculum designed to help students decipher the metaphors that we encounter so often.
Metaphors are powerful tools often used by authors to communicate a deeper meaning. Metaphors also tend to make the piece more thought provoking, and thus more interesting and intriguing. Laura Esquivel does a marvelous job of using food as a metaphor for unexpressed emotions in the novel Like Water for Chocolate. She takes the aching soul of a young girl and turns it into a cookbook of feelings and emotions cleverly disguised with food.
As well, metaphors exists everywhere. They influence the way we process information in our minds. Without the idea of comparison in order to achieve a better understanding of material, everything would be abstract and the way we perceive the information would be completely
Storytelling can be traced back since the birth of human beings. When it comes to entrepreneurs, storytelling is the most powerful weapon. O'Connor, E. (2002) in his article “Storytelling to be real: narrative legitimacy building and venturing”, quoted the view of Gartner (1992), that before the existence of company, it’s all about storytelling, even after the company comes into being, it’s still remain largely fiction. The most important story one will ever tell to its stakeholders or investors is one entrepreneurial story. According to (Martens & Jennings, (2007)), storytelling is being recognized as a powerful tool of entrepreneur’s. Similarly, huge
In the book Metaphors We Live By, authors George Lakoff and Mark Johnson address the traditional philosophic view denouncing metaphor's influence on our world and our selves (ix). Using linguistic and sociological evidence, Lakoff and Johnson claim that figurative language performs essential functions beyond those found in poetry, cliché, and elaborate turns of phrase. Metaphor permeates our daily experiences - not only through systems of language, but also in terms of the way we think and act. The key to understanding a metaphor's effect on behavior, relationships, and how we make sense of our environment, can be found in the way humans use metaphorical language. To appreciate the affects of figurative language over even the most mundane details of our daily activity, it is necessary to define the term, "metaphor" and explain its role in defining the thoughts and actions that structure our conceptual system.
...hings we cannot change but have to accept, all build our experiences. This umwelt of our existence structures our experiences and is what we use to create metaphors. "The essence of metaphor is understanding and experiencing one kind of thing in terms of another.S (Lakoff and Johnson, P. 5) To find meaning in our experiences we construct metaphors. These allow us to explain the past and to predict the future. Religion is a system of metaphors which helps us to create meaning out of life. To believe in a certain religion requires us to adopt it's metaphors.
Our literal understandings of a word are twins in constant opposition with one another, twins in constant competition to receive the most love from their mother and father. Let us pretend the parents are the literary community that demonstrates love frequently by showing a preference for one of their twins. Donald Davidson's theory expressed in What Metaphors Mean is a tragic, intellectual miscarriage; it is a theory of language that brings forth a stillborn child, a dead metaphor.
This critical reflection seeks to provide an in-depth analysis of how the entrepreneurial tools taught throughout this semester has assisted me in developing insightful information towards my contributions of the business plan. The process allowed me to identify, clarify and test the credibility of my personal insights. Entrepreneurial tools being assessed are customer experience mapping, questioning and idea networking. The paper started off with a detailed introduction of the actual product that my group have finalised on, then followed by comprehensive evaluations of the tools. Lastly, it ends off with a reflective conclusion with valuable learning points. All in all, it improved the quality of my contribution towards the project.