When most girls are little, their minds and imaginations illuminate at the sight of the beloved Disney princesses, with beautiful ball gowns, perfect hair, and dainty waists, as they start to become their first heroines. They grow up a little and play with Barbies, dressing her for day on the beach or a date with Ken. Soon enough, these girls are up flipping through magazines, in awe of a movie star’s dress that perfectly silhouettes her body, or of a model at the Victoria Secret Fashion Show who walks with such a calm cool. These girls become immune to the sight of women with a perfect physique, the very images of the thin ideal. It is accepted as the norm, as something to strive for. Although the standards of beauty have changed in the past sixty years, media images still depict women with perfect, unattainable bodies, and increased exposure to media has resulted in more women losing confidence in their own bodies, driving them to use advertised methods to fruitlessly attain physical perfection.
Although some aspects of the standards of beauty have changed in the past sixty years, the media portrayal of women with perfect bodies, have created insecurities among women as they internalize the thin ideal. The frenzy for a skinny body is by no means a 21st century trend. After World War II, America brought its focus back to the home life. Replacing patriotic propaganda, the media became dominated by advertisements for products to enhance everyday life. Practically all of these advertisements, whether it be for cigarettes or washing machines, were graced by the presence of a beautiful woman. In a 1950 advertisement for Barbasol Shaving Cream, a beautiful woman with perfect hair, make-up, and manicured nails is caressing a man’s...
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...Do Trendy Diets Work?). Furthermore, infomercials plague the television, advertising for weight loss products that give “quick fixes”. One of the most ridiculous of all, the Flex Belt, advertises a way to obtain toned abs simply by wearing the product. The advertisement uses a black background to signify power and strength, and blue to make consumers more confident about their purchase decision. While there are no health drawbacks to this product, there is simply no benefits as it is clearly ineffective. Sensa is another culprit of the over-advertised, unbeneficial weight loss product. The company that is known for its product that allows on to simply “sprinkle, eat, and lose weight” is being forced to pay $26.5 million to settle the Federal Trade Commission’s charges of deception of consumers with unsubstantiated claims and misleading endorsements (ftc.gov).
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. It is linked to self-esteem and to the individual’s emotional stability” (Wykes 2). As portrayed throughout all aspects of our media, whether it is through the television, Internet, or social media, we are exploited to a look that we wish we could have; a toned body, long legs, and nicely delineated six-pack abs. Our society promotes a body image that is “beautiful” and a far cry from the average woman’s size 12, not 2. The effects are overwhelming and we need to make more suitable changes as a way to help women not feel the need to live up to these unrealistic standards that have been self-imposed throughout our society.
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
As the modern world has changed, the idea of what is beautiful has changed as well. Since the middle of the last century, female adolescents have developed an obsession with their weight and how their body should look according to what is depicted in the media. As a result, this obsession has turned dangerous. Stress is placed on thinness to the point where looking normal is being underweight. Such a body image has become perfection. This is not only seen on television, in live action movies, and in animation, but in real life as well. For example, in the animated film, “Shrek”, Princess Fiona is an attractive slender woman during the day. However, at night she becomes an overweight, hideous ogre (Kovar, 2009). This indicates to young impressionable females that thin means beautiful and being overweight means not being attractive. Due to such images, an increase in body dissatisfaction and the development of eating disorders have put the health and lives of some young female teenagers in jeopardy (Van Vonderen, & Kinnally, 2012).
People are always complaining about how they aren’t as pretty as models on billboards, or how they aren’t as thin as that other girl. Why do we do this to ourselves? It’s benefitting absolutely nobody and it just makes us feel bad about ourselves. The answer is because society has engraved in our minds that we need to be someone we’re not in order to look beautiful. Throughout time, society has shaped our attitudes about appearances, making it perfectly normal and even encouraged, to be five feet ten inches and 95 pounds. People have felt trapped by this ideal. Society has made these beauty standards unattainable, therefore making it self defeating. This is evident in A Doll’s House, where the main character, Nora, feels trapped by Torvald and society’s standard of beauty. The ideal appearance that is prevalent in society is also apparent in the novel, The Samurai’s Garden, where Sachi is embarrassed of the condition of her skin due to leprosy and the stigmas associated with the disease. The burden of having to live up to society’s standard of beauty can affect one psychologically and emotionally, as portrayed in A Doll’s House and The Samurai’s Garden.
Although thin people seem to dominate society, the average size for a woman today is a size twelve. That puts the number of models on a smaller scale, and boosts the number of ordinary girls that make up most of society today. It’s not just about ordinary girls outnumbering models; it’s about the way that the media portrays these models. Slowly, the image of the “thin and beautiful” being the best is going down the drain. Larger models and actresses are taking the places of the “thin.” Hopefully, this will decrease the increasing numbers of anorexics in the United States as well as all over the world.
The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it ...
Everywhere one looks today, one will notice that our culture places a very high value on women being thin. Many will argue that today’s fashion models have “filled out” compared to the times past; however the evidence of this is really hard to see. Our society admires men for what they accomplish and what they achieve. Women are usually evaluated by and accepted for how they look, regardless of what they do. A woman can be incredibly successful and still find that her beauty or lack of it will have more to do with her acceptance than what she is able to accomplish. “From the time they are tiny children, most females are taught that beauty is the supreme objective in life” (Claude-Pierre, p18). The peer pressure for girls in school to be skinny is often far greater than for boys to make a team. When it is spring, young girls begin thinking “How am I going to look in my bathing suit? I better take off a few more pounds.”
In conclusion it is possible to see how the media promotes a physical and psychological disease among women through the usage of unrealistic body images as it urges them to change their bodies, buy “enhancing” products, and redefine their opinions. Such statements may appear to be ridiculous, but for young women who are seeking to perfect their body according to how the media portrays “good looks” it is the basis for corruption. Confidence, contentment and healthy living are the keys to a perfect and unique body image and no amount of money can advertise or sell as genuine a treatment as this.
There are so many forms of propaganda that surround our lives on a every day basis, and these negative messages persuade and shape our thoughts of perfection, of who we are, and who we ought to be. The beauty industry and its’ advertisements is one type of propaganda that ultimately characterizes the way we think of ourselves. The media is relentless in reminding us every chance they get why women need to be perfect and what we need to achieve that. There is endless pressure as women to have a perfect body and appearance. The beauty industry’s aim through advertisement is to make women feel as if we need to buy the beauty products in order to look and feel like the models on television, magazines, and in commercials. The beauty industry is very successful because as women, we often feel compelled to buy whatever is necessary to look “perfect.” In years past the beauty industry has been solely focused on the obvious beauty tools such as makeup, hair accessories, lotion, etc. However, we have become more intrigued by even more aspects of the beauty world such as undergarments and everywhere in between. In other words, media propaganda is more interested in the “selling of sex” now than ever before. An unfortunate yet accurate depiction by actress Helen Mirren reads, “Flesh sells. People don’t want to see pictures of churches, they want to see naked bodies.” Just as Mirren knows this to be true, so does the beauty industry and they have taken it and ran with it.
The overwhelming idea of thinness is probably the most predominant and pressuring standard. Tiggeman, Marika writes, “This is not surprising when current societal standards for beauty inordinately emphasize the desirability of thinness, an ideal accepted by most women but impossible for many to achieve.” (1) In another study it is noted that unhealthy attitudes are the norm in term of female body image, “Widespread body dissatisfaction among women and girls, particularly with body shape and weight has been well documented in many studies, so much so that weight has been aptly described as ‘a normative discontent’”. (79) Particularly in adolescent and prepubescent girls are the effects of poor self-image jarring, as the increased level of dis...
The advertising involved targets young teenage women and features models that portray desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that the media’s pressure on being thin causes women to be depressive and have negative feelings about themselves. Women’s views are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012). Body image for women has always been stressed for them to look a certain way and to try to obtain “physical perfection.” But due to the pressure on women to be this certain way, it is common for the mass media to be destructive to the young, impressionable girl.
Image is everything in today’s society as women are increasingly putting more emphasis on their appearance. Women today are growing more conscious of how others perceive their outward appearance. Even in a relatively Oriental society like Singapore, it does not come as a surprise to see women going to Botox clinics during lunchtime hours to receive their dosage of Botox, a chemical used to paralyse certain muscles to prevent wrinkles. Furthermore, beauty advertisements nowadays feature women models that are barely out of their teens. Even with older models, they are usually models featuring in slimming centres or skin improvement advertisements.
There are over seven billion people on earth and every single one looks different. No matter how much people say that being different is unique, they are wrong. Society has set a beauty standard, with the help of the media and celebrities, that makes people question their looks. This standard is just a definition of what society considers being “beautiful.” This idea is one that mostly everyone knows about and can relate to. No one on this planet is exactly the same, but people still feel the need to meet this standard. Everyone has two sides to them; there is the one that says “you are perfect just the way you are”, while the other side puts you down and you tell yourself “I have to change, I have to fit in.” There is always going to be that side that cares and the one that doesn’t.
The attempt is made with this advertisement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty. Estee Lauder presents its view of beauty to the consumer as the defining truth. The issue with the advertisement is the acceptance by the consumer that the Estee Lauder definition of beauty is truthful and factual. The targeted audience for this advertisement is women of all ages. Beauty is something extremely important to women and is constantly being reinforced in the society of today.... ...