How To Analyze Little Caesars

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For my business mission analysis project I chose Little Caesar’s. I chose to analyze Little Caesars because lately they have become America’s go to pizza place in the past few years. The only place you can get a ready to go peperoni or cheese pizza for $5. I’ve been to Little Caesars on several occasions, although they are not my first option for pizza. They are truly a good pizza place for quick and cheap service.
Little Caesars opened their doors for the first time 50 years ago in Garden City, Michigan. Their founders were Mike and Marian Ilitch. Initially pizza was not the designated career for Mike Ilitch. Mike was a shortstop for the local baseball team, the Detroit Tigers. During his time as a baseball player, mike eyed a local pizza place near the baseball park. Sadly an injury ended Mike’s baseball career, but began his pizza career. Mike and Marian took their life savings to open the first Little Caesars on May 8, 1959. Soon after their success Mike and Marian turned Little Caesars into a franchise to give …show more content…

In doing this, Little Caesars sends out promotional coupons for free breadsticks, buy one get one pizza offers, and 10% off certain orders. They also offer meal deals that include their $5 and $8 dollar pizzas with breadsticks and a 2-liter drink. Little Caesars also offer a $5 lunch combo that includes a half of a deep dish (peperoni or cheese) and a 20oz drink of your choice. As stated earlier, they have the pinball machine with special balls to get free breadsticks. Although their prices are low, they send out these coupons to appeal to all people. Not only do they sell pizza, but they sell bottles, cups, pizza cutters, baby bibs, and plush animals. Little Caesars is constantly researching and developing its company to improve for the better. They make their food more desirable with the low prices. That is their gimmick and how they have so many

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