How Does Social Media Promote Lululemon?

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Media
For media we decided to choose national network television advertisements as our main media channel with a smaller focus going towards using their social media presence to produce more sales. We chose to go with television as main channel for advertising because of Lululemon's lack of presence in that medium, by choosing television they will be able to go up against other athletic heavyweights like Under Armor and Nike. By choosing national television networks to advertise, Lululemon would be able to reach a larger audience and create a stronger image for the brand by grabbing the consumers attention with a strong commercial. We also decided that Lululemon, who already has a strong presence on social media, could use this to push more sales with advertisements mixed in with their general posts. This is a cost effective method and also can reach a large market with their already massive social media following. …show more content…

Television allows Lululemon to create an effective commercial that will show that Lululemon is not just about Yoga wear, but also athletic wear as a whole. By using television you are able to create a cognitive and emotional response from the advertisement, which would be critical to promote Lululemon as an athletic brand. Lululemon will need create an advertisement that draws the customer in, they will do this by using creative themes in their advertisement. Starting with the search for the creative theme, Lululemon should choose a mixture of choosing the brand image as well as positioning the brand because Lululemon is trying to compete with Nike, they will need to show

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