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Women in media stereotypes feminists
Women in media stereotypes feminists
The media is having a negative affect on young people's body image
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Since the production of newspapers, media has always reported in a manner that grabs the attention of their audience. Through tailoring stories, media has an influence on what people think, how they should act, and who they should be. Media has played a strong role in society through its ability to set an agenda for the public. Considering this, it is no surprise that the portrayal of females through television shows, radio, magazines, and advertisements was enough to brainwash women into satisfaction with the life of a housewife. Women were constantly being assured through magazines that “the kitchen was their realm and that loving food preparation for their families was the way to fulfillment.” Advertisements targeted women, depicting them in the …show more content…
Rather than simply suggesting specific characteristics of a housewife through advertisement and commercials, the viewers were able to see the housewife in action. For example, shows that were produced in the 1950’s and 1960’s like Leave it to Beaver and I Love Lucy enabled audiences to experience the shows and more easily assimilate what they saw. Conservative shows like these described traditional family values where the wife waited hand and foot on the husband, and the husband and wife together would teach morals to their children. Television was not just entertainment; it was a model for what was acceptable in society. In today’s society, the media still has a huge affect on people, especially women. Females are experiencing more body image issues at this time than any other generation, and we also have more access to media than ever before. It is no coincidence that being constantly exposed to images of "ideal" bodies on social media can cause a negative perception of one's body image. This could contribute to developing an eating disorder, feeling the necessity for plastic surgery, and the ongoing demand for
In her blog Bolick (2011) stated that “I grew up watching both I love Lucy and The Honeymooners and even as a child I always wondered why the wives on these shows didn’t have to work.” Women in television shows decades ago mirrored the roles women played in society. Yet, women in society, although they have made major progressions towards equality they are still portrayed as the housewife. For the first time, America has a woman running for President of the United States. But parents think that children do not have suitable role models because of what they see on television. Does that fault fall on producers of television shows and movies? Or on the parent for allowing the children to watch those shows? Children look up to people in their immediate presence the most, imitating what they see and are accustomed to the most. With the changes in of roles in television, however, society is still noticing the unimportant things. During a recent study conducted by “The Center for the Study of Women in Television & Film” Lauzen (2016) stated that “Moviegoers were more likely to know the occupation of male characters than female characters…… In addition, moviegoers were much more likely to see male characters at work and actually working than female characters.” What this shows is that people have become so accustomed to the way society ‘used to be’ that they pay attention to the details
In the beginning of television series with childless couples, the wife was the one that stayed at home, cleaned, cooked, and did the laundry. The husband was the one that made the money by going to work. Television series always portrayed women as the weaker characters. “Women in the early 1950s family were weak, secondary characters, and as such were usually dominated by their husbands and their own conceptions of marriage” (Hastings, 1974). Certain episodes of these shows always tried to prove that women should stay at home. When I Love Lucy came out with a woman as the main star, they still had her stay at home, cooking and cleaning, but still made her seem useless. “Women characters frequently were shown as less mature and less capable human-beings and their husbands often took a quasi-parental role by...
In the early 1900’s, women who were married main jobs were to care for her family, manage their houses, and do housework. That is where the word housewife was come from. During the 1940's, women's roles and expectations in society were changing quickly and a lot. Before, women had very limited say in society. Since unemployment was so high during the Great Depression, most people were against women working because they saw it as women taking jobs from men that needed to work. Women were often stereotyped to stay home, have babies, and to be a good wife and mother. Advertisements often targeted women, showing them in the kitchen, talking with children, serving dinner, cleaning, and them with the joy of a clean house or the latest kitchen appliance.
On September 20, 1984 a show aired that changed the way we view gender roles on television. Television still perpetuates traditional gender stereotypes and in reflecting them TV reinforces them by presenting them as the norm (Chandler, 1). The Cosby Show, challenged the typical gender stereotyping of television, daring to go against the dominant social values of its time period. In its challenge of the dominant social view, the show redefined the portrayal of male and female roles in television. It redefined the gender role in the work place, in social expectations, and in household responsibilities. The Cosby Show supported Freidan in her view of “castigating the phony happy housewife heroine of the women’s magazines” (Douglas 136).
Advertising, whether criticized or celebrated, is undeniably a strong force in American society. Portrayals and Images of women have long been used to sell in published advertisements. However, how they have been used has changed enormously throughout the decades. Women have fought to find a lasting and prominent position in their society. Only in the span of twenty years, between 1900’s and 1920’s, the roles of women changed dramatically here in United States.
Society has evolved significantly from its initial gender stereotype of the black and white images of the hard-working husband and the loving, domestic housewife. According to Raewyn Connell in his book Gender (2009) he says that men are or at least should be the ‘producers or breadwinners’ and that women should be the ‘consumers’. However, it was around the middle of the 20thcentury during the onset of the feminist movement when the idea of the perfect woman was featured by glamorous magazines and television. Yet, there has been much controversy about the ways in which the mass media represents women and how they have been affected by these images. In the patriarchal society of the period, there was a decrease in strong women being emotionally and mentally stable, intellectual and sexually attractive. Building on that premise, this paper will examine and analyse the different stereotypical roles the female characters of Desperate Housewives portray, how they are viewed by the audience, and what impact these gender constructions have on society.
This phenomenon suggests that all women are required to remain loyal wives and stay at home mothers who aspire to achieve perfection. In “Mirrors of Masculinity: Representation and Identity in Advertising Images,” Jonathon E. Schroeder and Detlev Zwick claim that “highly abstract connections are made between the models, a lifestyle, and the brand” resulting in a need to associate these products with a specific way of living (25). Instead of simply displaying these luxurious bracelets and handbags, the ad creates an elegant environment through the incorporation of sophisticated items. The women are dressed elegantly in dresses and blouses, adding a conservative element to the ad. The ad presents a rather stereotypical image of the very successful heads-of-household type mothers who have brunch with other elite women in an exclusive circle. Everything from the merchandise they sport to the champagne glasses down to the neatly manicured fingernails provides insight into the class of women presented in this ad. The body language of the women strips the image of the reality element and instead appears to be staged or frozen in time. This directly contributes to the concept of the gendered American dream that urges women to put up a picture-perfect image for the world to see. Instead of embracing individual struggle and realities, the American dream encourages women to live out a fabricated
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
Between the years of 1937 and 1960,LIFE underwent changes involving the portrayal of the genders. In popular literature, stereotypes and views of certain subjects are often displayed for future study. In the case of gender differences, advertisements and articles yield the best portrayal of gender stereotyping of the time. The following issues of LIFE magazine were used in this paper: January-February 1937, January-February 1945, January-February 1952, and January-February 1960. At the end of the Great Depression in 1937, women had a very simple stereotype in the popular media. They were portrayed as staying home, cleaning, cooking, and mothering. The only pictures of women in LIFE were of housewives doing some sort of domestic work. Men were portrayed exactly the opposite, out at social functions or at some sort of important occupation. One of the first ads in the magazine was an advertisement for Colgate toothpaste. It pictured a girl in college complaining to her roommate that no one likes her and she is quitting school, “I should have never gone to college”. She then goes to her dean to quit and realizes she has bad breath. The dentist gives her Colgate and soon she has a date for the prom. “I love college now.” This cartoon advertisement seems to imply that in 1937, women went to college to get married. Most of the other articles involving women were ones that involved housework. Every last one of the cleaning and food advertisements had a pretty lady in a dress holding the item.
The Home Depot is a supplier of home goods and appliances such as refrigerators, grills, and paint. The store often uses visual advertisements to attract customers. In these ads there are portrayals of both men and women, which help to illustrate the gender scripts that are prevalent within society. To analyze these illustrations and come to conclusions in terms of stereotypical gender scripts in commercials, a visual sociology research project was completed.
The documentary Miss Representation identifies the numerous ways women are misrepresented in the media, including in news, advertisements, movies, and television. The title Miss Representation emphasizes that the way we portray women in the media is a misrepresentation, as in it does not do women justice and oftentimes, has a negative impact on the perception of women. Frequently in the media, women lack leading roles and complexity, are held to an unrealistic standard of beauty, and are subject to objectification and beautification (Newsom, 2011). These misrepresentations lay the groundwork for gender socialization, and therefore, shape how women perceive themselves and are perceived by others.
In today's world, what we see in the media dictates our world. Media, by definition, is a form of mass communication, such as television, newspapers, magazines and the internet. Since the beginning of this media phenomenon, men and women have been treated very differently, whether it be through advertisements or news stories. As women have gained more rights and social freedoms, the media has not changed their views on women. They are often viewed as objects, whether for a man's pleasure, or for as a group to sell only cleaning products to.The portrayal of women in the media has a highly negative impact on the easily shaped young women of today. Women of power are often criticized, others hypersexualized. The media also directs advertisements for household things at women.
In the society we live in, we are all looking for acceptance, whether we like to admit it or not. We turn to the media to see what other people are doing. The media plays a large role on the way we, a society as a whole, are influenced and think about responsibilities and roles of genders. As young children, we are still not sure of who we are and how we should act about certain topics. In order to ‘find ourselves,’ as young children, we look at things that are available to us. The television is found in every home and thus makes it one of the easiest ways for children to be influenced. This is not to say that the adult female population is not influenced as well. Adult females are seeking more information on how they should be as a person in order to be accepted in society as an acceptable woman.
Mass media plays a large and significant role in today society. From the internet and newspapers to the television and magazines, certain messages are broadcasted at a fast pace. With ever-changing trends, men women, are always trying to portray what they see in ads. Some advertisements show beautiful women who have the ideal thin body with a man. Young boys and girls can be manipulated into thinking that certain behaviors or jobs are only for the other gender. Girls are shown playing with dolls or playing house where as boys are shown playing
Curry and Clarke’s article believe in a strategy called “visual literacy” which develops women and men’s roles in advertisements (1983: 365). Advertisements are considered a part of mass media and communications, which influence an audience and impact society as a whole. Audiences quickly begin to rely on messages sent through advertisements and can create ideologies of women and men. These messages not only are extremely persuasive, but they additionally are effective in product consumption in the media (Curry and Clarke 1983: