Hostess Twinkies Ad Analysis

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Super Heros have played big a part of our culture since the creation of the first superhero Superman and many kids want to grow up to be one. In the 60’s and 70’s Hostess ran an ad campaign in DC and Marvel Comics by creating stories that would involve a villain and a well know superhero of sorts. The ad called Batman and Twinkieless Gotham City involves a story about the Penguin deciding to take away all the twinkies in Gotham city and hoarding them for himself. Batman stops the Penguin from hoarding all the twinkies in Gotham. This ad is a page that involves 7 panels if art with the iconic Batman logo on the top left corner with a giant twinkie package on the bottom right corner last panel. The ad Batman and Twinkieless Gotham City is using …show more content…

The word “Hostess Twinkies” is said ten times in seven panels in this advertisement. By keep repeating the product’s name in a casual way will get into the viewers head. Every time that Twinkies are mentioned in this advertisement shows up in bolded letters so they stand out to the viewer's eyes when reading this advertisement. Bold letters in comic books usual mean something important to the story or what's going on at that time. In the advertisement, they describe the Twinkies by using words that give a clear image of what a Twinkie is. At the very end of this story, the narrator says “ You get a big delight in every bite if Hostess Twinkies” to end the advertisement on a strong note. In Conclusion, the words of the advertisement play a role in making this so effective for several …show more content…

In the left top corner of the advertisement has the iconic retro Batman logo, and then the bottom right-hand corner has as a package of Twinkies. These two images are the largest on the advertisement trying to make kids remember Batman and Twinkies go together. Looking at the advertisement and not reading a single word you can tell by the art of it that it as something to do with Twinkies and Batman and an issue has come up that is a big deal. The emotions of the Characters is very noticeable by one glimpse of the advertisement. In the last panel, the Penguin looks mad because batman has obviously has done something that has stopped his plans and in another the face expression of Commissioner Gordon he doesn’t look happy when he is calling Batman. To close, the art of the article by displaying images that draw kids into buying Hostess Twinkies is an essential part of this advertisement.
In conclusion, The Hostess Twinkies company is targeting children by using Batman world to draw kids into by their product. Some important key factors that draw in the target market of kids includes the use of iconic figures, art, a story form, use of words and location of the advertisement. Hostess Twinkie company goal is to lure in kids to buy their product by using something that kids are into. This may look just like a typical comic book page, but

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