Home Depot Swot Analysis Essay

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Mission Statement "The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices” (Home Depot, 2017). Home Depot is a values-driven company and their culture and success are built upon eight core values, which include the following: Excellent customer service Taking care of our people Giving back Doing the "right" thing Creating shareholder value Respect for all people Entrepreneurial spirit Building strong relationship Home Depot’s mission statement is to excel customer satisfaction through consistent high quality products, customer service and competitive pricing (Home Depot, 2017). The company strives for their customers to …show more content…

All three strategic legs of the stool are unified by the goal of providing an interconnected retail experience to drive value for their customers, associates, suppliers, and shareholders (Home Depot, 2017). As technology continues to progress and e-commerce grows in popularity, customers demand increased convenience and value from retailers. Under customer experience, the firm is focused on providing customers with a seamless and frictionless shopping experience both while shopping in stores and online (Home Depot, 2017). Under product authority, the firm is focused on delivering the best and most innovative products to customers at the best value possible (Home Depot, 2017). Under productivity and efficiency, the firm is focused on optimizing the efficiency of their supply chains by connecting supplier merchandise to their customers (Home Depot, 2017). Moreover, the firm focuses on collaborating with their respective business partners to provide an interconnected and effortless retail experience for their

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