Hollywood Redevelopment Analysis

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Hollywood is so much more than a metonym for the entertainment business, or a tourist attraction; it is an ethnically diverse neighborhood that doesn’t necessarily live up to the glitz and glamour of the movies. Because Hollywood doesn’t live up to tourist expectations, public and private forces seek to change it. The result is gentrification. Since 1986, the forty year multi-million Hollywood Redevelopment Project has overtaken the neighborhood (Reynolds, 2012, p. 101). Initiated by associations such as the Los Angeles City Council, the Hollywood Chamber of Commerce, and the Community Redevelopment Agency of Los Angeles (CRA/LA) projects such as the W Hotel and the Hollywood and Highland Center over-glamorized the neighborhood. Hollywood abounds …show more content…

Somehow tourists still seemed drawn to this place, possibly because they had constructed a romanticized view on Hollywood. This is due to popular and academic literature developing an image of Hollywood that is defined solely by the glamour of the motion picture industry (Curti, 2007, p. 52). In order to live up to those prospects the Hollywood Redevelopment Project was put into effect in 1986. Its main goal was to “to facilitate the construction of mixed-use developments, luxury condominiums, bars and clubs, retail centres and a renewed emphasis on tourist-oriented activities” (Reynolds, 2012, p. 101-102). These civic and private institutions only take into consideration the commerce that can help Hollywood’s economy, but they forget about the toll this reconstruction can have “on the small enclave of residential housing” (Christiansen, 1991, p. 2). It seems as though the revitalization of this region is wiping away Hollywood’s cultural identity in order to emphasize the movie-esque aspect of …show more content…

Of course, like the Hollywood and Highland Center, this upscale hotel/apartment complex has managed to wipe away the presence of cultural diversity in Hollywood. Before it became a hotel, it was simply a Metro Plaza that featured public art designed by hispanic artist Gilbert “Magu’ Lujan (Reynolds, 2012, p. 102). Lujan created “bus shelters in the shape of iconic Hollywood landmarks such as the Grauman’s Chinese Theater” and underground “the walls on either side of the escalators are filled with orange and yellow mosaic tile inlays featuring anthropomorphic characters” (Reynolds, 2012, p. 106). He also made the ceiling of the subway look like it was covered in 35 mm film reels and made the support beams resemble palm trees (Reynolds, 2012, p.

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