History Of LEGO Products

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‘LEGO’ was taken from the Danish Phrase ‘leg godt’ which had the meaning “play well”. The LEGO group originated in 1932 in Billund, Denmark. The First member of LEGO was Kirk Kristiansen. Today, LEGO is in the possession of the grandchild of Kirk, Kjeld. LEGO started as a wooden toy company. Now, LEGO is famous for the LEGO Brick. It is the foundation of most all of their products. There has been major development specifically on this piece of the pie.

As I mentioned LEGO started as a wooden toy company with 10 employees in 1939. In 1949 the company had a variety of plastics & wooden toys including the Brick. In the 1950’s the company is taken over by GodtFred as father Kirk has passed. Branded on 1954, the word LEGO. The toys are now being stamped with the LEGO. The company has a whopping 140 employees. In 1957, the brick is enhanced as a light inside is a added feature. In the early 1960’s, the wooden toy plant suffers and is demolished by a fire. The wooden toys have been taken off the market. In 1963, LEGO states their products’ characteristics shaping the ideal image of what LEGO comes to be in the 1980-2010’s.

1. Unlimited play potential 2. For girls …show more content…

This company has been around for years as it has had year to perfect the LEGO. This company has made a name for itself. LEGO has only added cards to their table. They have added the LEGO Movies, Video Games, and etc. They have taken on masterpieces of Art and Architecture, far and few between. The LEGO name is what holds the value and quality of the product. LEGO’s appeal to be used in with other toys is at a high demand. For Instance, Marvel has created the Batman LEGO movie as well as the toy’s to go with the movie. Star War’s has also jumped on the bandwagon. This a also a unisex toy. The competitive advantage it has over gendered geared toys makes the demand hard to

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