As technology evolves and progress, humans connection with the outside world diminish. Is our disconnection with the outside world the reason we are seeing record high prices when it comes to attending concerts? Concerts are the only way of connecting with our favorite artist and bands and interact with hundreds of other fans just like us. The cost to attend concerts has increased faster than the decimal meter at the performance. In fact, the average ticket cost has soared by 62 percent from 1996 to 2001 (Krueger). As a spectator are we really getting what we are paying for at these events, or is big business just squeezing the little guy for everything he or she has? There are many reasons for the increase in price to attend concerts. …show more content…
When patrons plan to see an event they tend to use websites such as Ticketmaster and StubHub both of which are their party sites. These sites make money by selling tickets above their face value price and charging a convict fee for purchasing them through the site. Leaving many consumers to believe that a ticket's face value doesn't mean anything. Many of these websites use algorithms to predict which events are more popular charging not only a premium to attend the event but also for where you want to sit. For example, even though a front row ticket could have been purchased from the concert's venue's website for $100 it sold out in the first hour of being put up for sale. You then check Ticketmaster who seems to have plenty of front row seat options but all listed for $2,000. According to (Roberts) these types of sales tactics of third party sites have caused fewer concerts to sell out. Third party sites are not the only ones to blame for this predicament thought, other individuals such as fan club members and season ticket holders are using the same tactics and taking advantage of the early release of tickets and purchase a sufficient amount to resale above the market value. According to Roberts “Almost two decades later, Ticketmaster controls more than 80% of primary ticketing at major venues. (U.S. peer StubHub, which is owned by eBay, dominates the “secondary” ticketing market.) Prices are steeper than ever, and pre-sale practices are increasingly convoluted: this fall, for example, it was reported that just 7% of tickets for a Justin Bieber concert in Tennessee were made available on the primary market, with the rest reserved for fan clubs, credit card member promotions, and resellers. Fans, predictably, were
Tickets ran anywhere from $40.00 to $55.00 for the five hour long show. The wait to get in was some what frightening due to a check point like station everyone had to be searched at. Police and security guards patted each and everyone down for drugs, weapons, and what ever else they could try and stop.
The Toronto Blue Jays baseball team was founded in the 1970s and experienced support from the fans during the 1970s and 1980s. In 1992 and 1993, the Jays won back-to-back World Series, yet in 1994, the team faced setbacks. The team had a losing streak, there was a major league baseball strike, and no World Series was played. At the same time, gambling came to Toronto, and the team had to compete for the fan's time. Also, players' salaries skyrocketed at a time when the Canadian dollar fell in value. How could the Toronto Blue Jays adjust ticket prices to improve financial performance and increase fan attendance?
This is just one example of the manipulative business manner in which Ticketmaster operates. Ticketmaster...
But that is at Edison Mall only. They’re very expensive, too. When you go to Warped Tour you get music also. You also get to meet random people with the same music taste as you. At Warped there is a stage called the “Main Stage”.
The strategy helps artists because loyal fans are the ones most likely to head to shows (and buy a t-shirt). It benefits fans because they get much more back from artists they love dearly. The Gorillaz released an entire album free last Christmas as a tribute to their fans.
Stacia Coates mentions Shane Blay, a member of the metal band Oh, Sleeper, posting something on social media that gave details about the cost of tour saying that “Out of the $600 of gross income per night that a mid-level touring band such as his typically makes, they will be left with only $78.75 of net income after deductions for all their other costs.” So with all the expensive costs that come along with being a musician, a corporation paying for all of the expensive costs can make the difference between artists growing their
“Ninety-five per cent of all downloaded music is stolen,” (Seabrook) so as a result, scalping is beneficial to the economy. AEG, a leading sports and entertainment presenter, has partnered with eBay-owned StubHub. The live entertainment company now gets a share of the total revenue. AEG, second to Live Nation (owner of TicketMaster) in concert promotion, has introduced a cyber-waiting room. The waiting room allows fans to purchase tickets in the order they arrive.
The most significant down side to technology is the loss in revenue from album sales. Illegal downloading of music has become prevalent in today’s society, and many artists—major or independent—receive little to no profit from album sales. Many companies, such as Apple, have tried combating the issue with protected file formats, but a loophole has always been found to bypass the protection. Unsigned and independently signed artists hurt the most, as they pay almost everything out-of-pocket to produce their music. The only feasible response to the loss in revenue, artists have found, is to increase tour dates. In today’s age, it is not rare to find artists who tour more than eight months out of each year. Touring has become one of, if not the only, reliable source of income for many
Duhigg evokes that “Target began building a vast data warehouse that assigned every shopper an identification code-known internally as the ‘Guest ID number’-that kept tabs of how each person shopped” (187). Every time one goes shopping, they share intimate details about their consumption patterns with retailers. Many of those retailers are studying those details to figure out what consumers like, what they need, and which coupons are most likely to make them happy. Sports Authority provides this “Guest ID” method by offering their consumers to join free rewards program called “The League”. They encourage them to create this membership and give them benefits such as coupons and update them on the newest discounts. Also, the rewards program is based off a point system and when one has earned a certain amount of points they send them a gift card to spend however they wish. Though, what the consumers don’t know is that by applying for their free rewards program is that their collecting data and constructing analysis to make them into loyal
The main marketing process in the music industry that has not become obsolete is marketing music as live performances (touring and performing live). Attending a concert entails more than just listening to the music, it is an experience that involves many different dimensions of music, including the visual effects and the atmosphere, that many consumers want to have. Nothing has been able to replace the experience of attending a live music concert to date, which is the main reason that marketing music through touring has remained a staple source of income for artists. Concert promoters, such as Live Nation, which was mentioned in the reading, continue to thrive in the digital era regardless of what is happening with digital or physical music
Musical concerts are undoubtedly an incredible opportunity to experience a great aesthetic pleasure by listening to the musicians perform in front of your eyes. The power of music can hardly be overestimated – it can transfer a number of messages, thoughts and feelings through the performed sounds. Therefore the one can comprehend the music in the best possible way only when it is heard live. Musical concerts are often revelatory and highly impressive experiences to me. This essay thereby aims to provide my reflections and impressions of the concert of Gregory Porter & the Metropole Orchestra which I had the opportunity to attend in Nashville, TN.
People pay low subscription fees to streaming services, and as a result of this, listeners can be exposed to new artists and help these artists become popular (“Music Industry”). New artists are exposed to more people as streaming services often increase the amount of artists that people listen to. While streaming services do result in more exposure for an artist, that’s where the benefits stop. One of the issues with streaming services is payment issues. "Public relations missteps in the early 2000s kept many musicians from speaking out about economic issues, artists and executives said... But the shift toward streaming in recent years has prompted many musicians to investigate the changes in the business and comment online (Sisario)." Artists are not being paid much for providing their music to streaming services, but these issues and artist protests are being ignored by executives of the services until a high-profile artist makes the wage disparity public. "Streaming services pay a lot less than downloads, with the artists receiving a fraction of a cent per play on the service. Newer artists could struggle with the level of payments offered by the services, opponents have argued (O’Brien).” Hardworking artists are not receiving as much money from streaming services as they did from people purchasing their albums. This
...y captivating shows. With the way we currently support our music industry, heavy with electronics and special effects, the art of performing live may become lost in the near future.
Rawlinson, J. (2013). Music Festival Tourism Worldwide - International - June 2013. Retrieved 02 28, 2014, from Mintel Report: http://academic.mintel.com/display/643783/
by tiers of seats for spectators, a circus may be in the open air but is