Heinz Case Study

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Introduction: We are here analyzing the deal of Heinz which happened with 3G capital and Berkshire Hathaway. If we look into the motives of the deal .The main objectives are : • To diversify into ever growing food business by Berkshire Hathaway. • To somewhat focus on the food business in case of 3G capital by firstly acquiring Burger King then Heinz. • Heinz which is synonymous to ketchup across the world makes the deal lucrative for both the parties as all the channels and capabilities of Heinz can be leveraged . Looking at an overview of all the companies: Heinz H.J. Heinz Company, basic philosophy is “Good Food Every Day” ,and it is one of the world’s leading marketers and producers of convenient, healthy and affordable foods specializing in ketchups, sauces, soups ,meals, snacks and infant nutrition. Heinz provides superior quality taste and nutrition for each and every occasions whether in the home or in a restaurant or in the office or “on-the-go.” Heinz is a globally recognized leading branded products, which includes Heinz Ketchup, sauces, soups, pastas, beans and infant f...

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