Aurora’s New Health and Wellness Store Breaks Price Barriers for Healthy Living
You’ve chosen to live a healthier lifestyle. You also know that it would be beneficial for your family to eat pesticide-free vegetables, low-fat meat with no additives, and foods that are rich in grains and fibre or free from gluten. There’s just one detail that stops you every time you approach an organic section of a local store and that is the sticker shock of the high price tag.
Too many families put aside their health and wellness goals because of the financial strain of buying natural or organic products. This is where Aurora’s newest business steps in to, once and for all, shatter the myth about affordability.
Healthy Planet is Canadian owned and operated with 20 locations and growing. Its newly launched store located at 14760 Yonge Street offers the highest-quality supplements, vitamins, health foods, bath and beauty products as well as eco-friendly selections at the lowest possible prices.
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We believe in keeping prices fair, and building life-long relationships with our customers. Healthy Planet is driven by its customer service. If you find the same product somewhere else for a lower price, we will price match it.” stated Syed Rizvi, Healthy Planet Director of Marketing and Sales.
Inside of each Healthy Planet store, you will find over 20,000 products, so there is no need to run all over town to find what you want. It’s a one-stop shopping experience for items in the following categories: organic and natural groceries, vitamins, sports nutrition and natural beauty
Customers usually make decision of purchase by comparing the “value” of a product or service, which can be looked as the benefit–sacrifice ratio. Many customers find the prices of most health club and gyms too high because they see little value in some of extra amenities, in other words, they find that the benefit they receive is not valuable, comparing to the sacrifices they make; in this case, the benefit-sacrifice ratio in this case is pretty low. Therefore, Planet Fitness offers good value membership, which means high benefit-sacrifice ratio for customers, comparing to other major gyms.
According to Berry’s article, Berry has made a life choice to eat responsibly and agriculturally. Here are some great places to purchase your food: Trader Joe 's and Whole Foods, because these grocery stores contain a variety of organic products.
This company has committed to deliver organic ingredients that are grown in local farms in a very traditional way. Farmers plant a variety of crops and rotate the fields where they’re planted to keep the soil nutrient-rich and healthy year after year. Produce are never frozen and they are hand cut daily according to the business level to ensure quality of ingredients and
First, increased its competitive market by acquiring competitor such as Wild Oats, which was the second largest natural foods supermarket in the nation and it had 193 stores. It eliminates the competition and allows for more locations where Whole Foods was not available. It is a huge possibility for growth on Whole Foods Vision of expanding and being dominant in the market. Second, build its brand equity with organics through marketing so when consumers think “Organic”, they think “Whole Foods.” Also, the company involves in the community to help extend the market through the social mission. Based on the motto, “Whole Foods, Whole People, Whole Planet,” its social mission is donating 5% of after-tax profits to nonprofit organization, supporting sustainable agriculture, reducing waste, and encouraging environmentally friendly store maintenance programs. One of the example of Whole Foods’ efforts in promote sustainable agriculture and protect farm worker and the environment is Local Producer Loan Program. This program provides loans to small, local producers who sell their products to Whole Foods and need the loans to continue their
While the organic movement has increased the production and sale of organic food in the United States, something that should be noted is that the stock of Whole Foods Market, a grocery store is dedicated to the sale of organic food, has gone down 40% since October of 2013. Whole Foods Market’s success rates are slowly beginning to diminish and it may lose its dominance in the organic foods market (The Economist, 2014). While this may seem indicative of a decrease in public interest of organic food, it really indicates the opposite. After seeing the success of Whole Foods Market, new stores such as Trader Joe’s and Sprouts entered the organic market and became strong competition. The decline in Whole Foods Market’s success may be attributed
“Food buyers in the U.S. spend some $64 billion a year on snacking alone, according to economic research from the U.S. Department of Agriculture.” (NatureBox Raises $30 Million to Sell Snack Subscriptions Internationally, Lora Kolodny, 2015) Healthy snacks are becoming more awareness in many families. There are increasing market ( competition) in food market and healthy snack because today people are more conscious of what they eat. American consumers today are snacking more frequently than pass years. It is a great opportunity for Naturebox to grow in this market. However, today not many people use to shop food online, so it is a challenge for Naturebox to develop brand recognition. As well as it is difficult for Naturebox to compete with those well-known firms/ previous existed companies. Naturebox’s biggest competitors are those firm who also provide healthy snacks. Many customers can easy recognize and aware new brand on the shelves and compare their prices instead of shopping online. Such as local market WholeFood. WholeFood also sells healthy food which compete with Naturebox. Amazon is Naturebox’ biggest threat for online market and as well as many other firms and companies’ concern. Even the vending machine is a big threat for the Naturebox. Naturebox has put a lot efforts on building its reputation, brand awareness, and build strong relationship with its customers and try different way to approach its customers by
Shapin, Steven. "Paradise Sold: What Are You Buying When You Buy Organic?" The New Yorker. 15 May 2006. Web. 12 Apr. 2011. .
In essence, Whole Foods’ mission is to highlight, “Whole Foods, Whole People, Whole Planet…” while it simultaneously meets, “…customer satisfaction, team member happiness, and excellence, return on capital investment, improvement in the state of the environment and local and larger community support” (Whole Foods, 2017). Whole Foods distinguishes itself from its competitors by championing a sustainability pledge, which guarantees that future generations will be afforded the chance to exist in a world that, “…Values human creativity, diversity, and individual choice” (Whole Foods, 2017). Furthermore, Whole Foods drafted its corporate strategies to align with the longevity of quality health for its consumers as well as the planet, specifically through the realm of organic food. Such a corporate-level strategy definitely aligns with the long-term success of the company because it informs consumers that it is interested in advancing their personal health.
Perry, Luddene, and Schultz, Dan. A Field Guide to Buying Organic. New York: Bantam Books, 2005.
There is no doubt that human activity is having a significant impact on our environment. These environmental impacts include depleting our natural resources, air and water pollution, climate change, destruction of habitats, and loss of biodiversity. Because of these growing concerns, we need to learn how to live sustainably. Living sustainably will allow us to conserve our limited resources more wisely so they will be available for future generations (Withgott & Brennan, 2011, Chapter 1).
The term “organic” is almost everywhere in modern society, whether it’s used to promote a product or it’s debated on whether it really benefits the human diet. Organic food is heavily debated on as it appears more and more in local grocery stores and farmers markets begin to populate, it raises questions such as “Is organic food better than food grown with pesticides and biologically engineered genes?” and “Are there benefits to eating organically over foods grown in any other way?” In terms of what data and results show in research may help lead to answers to most of the heavily debated issues throughout discussions on organic food.
In an era when the resources for health promotion are limited and the expectations as to what can be achieved are high, sustainability has become a familiar catch-cry (Swerissen & Crisp. 2014.) Health and sustainability are parallel challenges (Cunningham et al. 2010) as the economic, social and environmental characteristics of a sustainable society are the same as those of a healthy society (Griffiths 2006.). The precise definition of sustainability is still subject to debate. It has no single or universally accepted definition. It is not easily captured in a concise definition and means different things to different people or concepts (Auditor General of Victoria 2004). In this case sustainability will be the development aiming to maintain or sustain conditions in order to provide improved long-term economic health and a stable social and cultural quality system to preserve and protect the environment (Gremm et al. 2008). A crucial focus to sustainability includes preserving the environment so that the needs of future generations can also be met indefinitely in the future. Public health programs constitute an important method of improving health and program sustainability (Pluye et al 2004) as partnerships between health organisations and local authority planning departments concerning spacial planning are important to ensure the design of healthy sustainable communities (Griffiths 2006.).
Consumer Perception: Even though consumers’ have become conscious about the kind of food they buy; there is not a clear understanding and implication of “organic”. They are also not able to tell the difference between “natural” and “organic” on product labels. The gap is even wider for consumers that have never purchased any kind of organic food till date.
The trend towards healthier and organic foods is an opportunity that Wal-Mart can take advantage of. A recent survey shows that there has been a positive trend towards lower fat diets in the past decade. This data means that the general public is willing to improve their health and diet – a wide customer base Wal-Mart cannot ignore. Government and private sectors even made efforts towards guiding Americans to more healthful diets, through nutrition education and information efforts.
Organic food is food that is grown without any pesticide or fertilizers. In recent years, sales for organic foods are increasing every year. A lot of people go to supermarkets in order to buy some organic foods, because they think that organic foods are healthier than conventional foods. People purchase organic foods for different reasons such as personal health, the quality of organic foods, and taste, but the most important reason is personal health. The topic that whether organic foods have more benefits or not is very controversial for a long time. Maybe some people believe that organic foods are beneficial to human health, but some other people disagree with the viewpoint, so buying organic foods depend on people’s choices. People believe organic foods are healthier because they generally think organic foods have less pesticide and fertilizer residue, more nutritional values, and are beneficial to environment.