Health Promotion Essay

Organizations utilize a variety of different products for different needs whether it is for the office or for procedures for patients there is a vast amount of products that are available to healthcare professionals, practices, and organizations. Healthcare is a field that is always on the brink of innovation, and new medical devices and products are constantly being released and marketed. With many patients undergoing surgeries at Northwell Health, many are aware that surgery is not scarless and often times surgery does produce unsightly scars. patients who have undergone surgery are always on the hunt for products that can fade scars or reduce the appearance of them. Silagen is a scar refinement system that utilizes medical grade silicone

It can even be advertised on TV to reach even more consumers throughout the nation, this will make it easier to market all the while creating a more public presence. The products are now being advertised through the use of social media and this can be a great way to market a new idea, but not one has access to social media especially those who are elderly they might not have social media pages. While brochures can be utilizing they often times go unnoticed and most people do not pay attention to them unless they do not have anything to read or are just curious. Billboards are useful, but not many people see them if they are not passing through particular location “a person will see your billboard for about two to three seconds. This means you'll need to keep your messages short and to the point” (Robertson, 2017). Audio commercials are also useful but many people do not listen to the radio now a days “most individuals are not just listening to the radio. They might be driving or preparing a meal at the same time. So you may be reaching your target market, but they may be tuning out your message” (TheWire, 2014). That is why it is best to have a video commercial that can be showcased on the organizations website, Facebook, and Twitter pages for those that have social media profiles and it can reach a larger amount of consumers