Health Care Communication Analysis

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• The individuals or groups that will be communicating inside and outside the organization during this crisis situation
One individual that should be communicating inside and outside the organization is the primary spokesperson this person will be, making official statements and answer media questions throughout the crisis on behalf of the Company.
A back-up to the designated spokesperson should also be identified to fill the position in the event that the primary spokesperson is unavailable.
In addition to the primary spokesperson and the backup spokesperson, individuals who will serve as technical experts or advisors should be designated. These resources might include a financial expert, an engineer, a leader in the community or anyone your …show more content…

The Center for Disease Control and Prevention states that health communications take many forms both written and verbal. We will have to set our communication objectives (what do we want to accomplish), analyze and segment target audiences (who do we want to reach), select communication channels (where do we want to say it), select, create and pretest messages and products (how do we want to do it), implement communication strategies and conduct process evaluation (getting it out there), conduct outcome and impact evaluation (how well did we do?) and review background information to define the problem (what’s out there). (Center for Disease Control and prevention. 2015. What is health communications? Retrieved http://www.cdc.gov/healthcommunication/healthbasics/whatishc.html)
• Appropriate technology, such as social media, affecting communication during the crisis situation and how these technologies may be used to enhance communication
Social media are fundamentally changing the way people inform themselves, interact, and engage in issues they deem relevant. Speed may be the most obvious impact of social media on crisis handling.
How technology might be used differently now than it was during the crisis …show more content…

Through the use of pre-established e-mail addresses, fax numbers, and onsite media opportunities (including teleconferencing so that media away from the event can attend), you can be the pillar of fairness. In the first critical hours or days of an emergency, do not play favorites; equal access to information is imperative. With that said, you should provide for the local media first. Do not discard them in favor of the national media and the well-known names. They will be there long after the initial phases of a crisis or emergency is over and long after the national media have gone home. Local media are counting on local response officials to work with them, and you should. If you are the public information official at the local level, think local media. If you are at the State level, think regional media or border media, and at the national level, think national media. Retrieved From:

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