With reference to the Hayes Wheelwright four-stage model, discuss how the design
Activity within Operations can play a key role together with the Marketing and Design
Functions in driving business strategy to achieve business competitive advantage.
Table of contents
Hayes wheelwright four stage model 4 – 5
Processes that design products and services 5-7
Processes that create products and services 7-8
How to get a competitive advantage through the design function 8-9
How to get a competitive advantage though the marketing function 9-10
Conclusion 11
Referencing 12
Over the progression of this project I have many matters to discuss and in what way a company can get and keep a competitive gain. I am going to begin with Hayes wheelwright four stage model.
Stage 1 internally neutral
This is the weakest level of impact by the operation function. It is preventing the company from competing successfully. It is inward looking and at best responsive with very little positive influence towards competitive success. Its aim is to be ignored. If it is ignored it is not holding the company back in any way. The rest of the organisation would not look to operations as a basis of innovation, ability or competitive drive. It tries to progress by attempting not to make mistakes. They are seen to be holding the organization back.
Stage 2 externally neutral
In order to avoid stage 1 the operations function has to compare itself with similar companies or organisations in the outside market. This may not directly move it to the first division of companies in the market but at least it is comparing itself to a competitor’s performance ...
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...nal council of communication and design, 28 n0vember 2007, delivering global competitive advantage through design, accessed on the 2014-02-14.
3. Operations management by Nigel slack, fifth edition, chapter 2. Pages 37-38
4. Operations management by Nigel slack, fifth edition, chapter 5, pages 124 – 137
5. Operations management by Nigel slack, fifth edition, chapter 6 pages 148 – 149
6. Operations management by Nigel slack, fifth edition, chapter 7, page 187 – 193
7. Operations management by Nigel slack, fifth edition, chapter 8 , page 220
8. Operations management by Nigel slack, fifth edition, chapter 9 , page 254
9. Operations management by Nigel slack, sixth edition, pages 119- 129, chapter 5
10. Operations management, by russel and Taylor, chapter 8 hr in operations management, pages 332-333, accessed on the 5th of February 2013
Vonderembse, M.A. & White, G. P. (2013). Operations Management. San Diego, Ca: Bridgepoint Education, Inc.
Operations management is essential for the survival and success of any organization. According to Heizer & Render (2011), operations management (OM) is the set of activities that creates value in the form of goods and services by transforming inputs into outputs. Operations managers today contend with competition, globalization, inflation, consumer demand, and consistent change in technology. Managers must focus on the efficiency and effectiveness of processes such as cost, dependability, distribution, flexibility, and speed. The intent of this paper is to discuss the processes and operations management of the Kroger Company.
Design is one of the elements of today’s environment. We can see it everywhere as ideas and messages find their visual appearance in communication, identification and navigation. It transmits meanings and imparts know...
Operations refers to the transformation of raw materials(inputs) into finished products(outputs). The operations process is one of the key business functions and is a crucial component to business success. Like every business, Qantas is affected by many internal and external influences requiring it to have effective strategies to respond to these influences. Businesses that are able to adopt and utilise effective operational strategies are able to quickly adapt and either reduce or take advantage of these influences that impact the business. The effectiveness of these strategies can measured by Qantas’ performance and whether or not it is able to hold it’s competitive advantage. How well these strategies respond to the influences on operations will determine the level of success that Qantas achieves.
Operations Management Metrics Operations Management Process is the central artery within the organization because it produces the planning process for goods and services, which are its reason for existence. Operations management is linked to all organizations, as every organization produces either a product or a service. However, it cannot be said to be the most important function since there are other functional areas and boundaries within an organization. In today's fast changing world, organizations have to have a tendency towards being efficient, effective and innovative in the changing environment to succeed. Operations Management has to use metrics in order for them to accomplish their task and be successful with minimal interruptions within the organization.
Wicked Problems in Design Thinking Author(s): Richard Buchanan Source: Design Issues, Vol. 8, No. 2 (Spring, 1992), pp. 5-21 Published by: The MIT Press Stable URL: http://www.jstor.org/
Technology and design-driven innovation are a strong mix and tend to lead to ground breaking products and services. These products and services radically change the meaning of previous versions and oft...
Schonberger, R.J. and E.M. Knod Jr. Operations Management: Continuous Improvement. Richard D. Irwin, 1994, p. 44. 16. Selto, F.H. and D.W. Jasinski. "
Slack, N. & Lewis, M. (2011) Operations strategy. 3rd ed. Harlow : Financial Times Prentice Hall.
A new product on the market may look all shiny and new and be appealing to customers but what is the story behind the product and what is the underlying future for this product. Where were the original materials from? Is it all legalised? Where did the manufacturing take place? How was the product manufactured? These are all questions that are never properly addressed in the design industry and are just simply overlooked. They are the aspects of designing and producing a new product that need to be carefully looked at to make a good design, and to make sustainable products.
For operations management to be successful, the function of the operation must be first be defined. The degree to which this is achieved is a measure of effectiveness, the key objective of operations management. Efficiency is less important since there is no point in which carrying out an irrelevant, or worse damaging, activity effectively. Effectiveness means achieving objectives, efficiency means consuming minimum resources. While both are desirable, the former is of overriding importance.
Studying pre-existing models of operations management may be a smart approach to truly understand this field. But since technology is advancing by the minute, new concepts, and tools should be adapted for operations management. The book titled Operations Management strategically explains the different concepts, divisions, and approaches to operations management. References Encarta (2005) Definitions of Operations Management. Retrieved September 15, 2005.
Slack, N., Johnston, R. and Brandon-Jones, A. (2011).Essentials of operations management. 1st ed. Harlow, England: Financial Times Prentice Hall.
University of Phoenix(Ed.).(2003) Operations management for competitive advantage[University of Phoenix custom edition e-text]. New York: McGraw-Hill. Retrieved February 01, 2005, from university of phoenix, Resource, MGT554- operations management website: https://mycampus.phoenix.edu/secure/resource/resource.asp
In every organization, different operational functions exist to ensure the smooth learning of the organization. In order for an individual to have the knowhow on how to operate the functions delegated to them they must have implicit knowledge on the functionalities themselves. Understanding markets, customers and the company goals has always proven to be a core starting point for individuals who ply their trade in the organization. The essence of the skills is evident in globalization, cooperate social responsibility and risk management issues. In operations management, the basic principles of operations should be followed to ensure that the profitability of the organization ensures the operation of the organization is