Harrods Case Study

3.Promotion
Promotion is to introduce a product to the market , and enhance the public awareness of the product. Promotion through advertising , public relations and the Internet to promote products to increase consumer spending. In UK, Harrods always has discount such as 10% and 20% and gift cards to promote their bands. In Hong Kong , Hong Kong has a lot of department store such as Yata Those department store will be specific to some days is a shopping discount day to attract people to shopping.
We will be special promotion such as consistent and massive use to social media platforms, celebrity endorsement and In-store events. Nowadays, Hong Kong people often use social media such as Facebook and instragm. We open our online shop and had detail for our company in instragm and facebook, so that will become more people know us in Hong Kong. Besides, Hong Kong

London people’s consume power is relatively high and there are a lot of shopping place, so people will always go to those shopping place to shopping. Therefore Harrods initiate their company in London. Harrods has an online shop. This online shop can deliver to different countries such as China, Thailand , Japan and Austria. In Hong Kong airport Harrods has a sign shop. Although Hong Kong airport has a lot of people to travel , but target is not local people. Moreover Harrods store start in Hong Kong airport is not convenience to local people, so local people does not go to Hong Kong airport to but Harrods products . Although Hong Kong has a lot of department store like YATA, but has not a Harrods products to buy.
On the contrary, we will be in accordance with the local people more and less, the level of consumer spending power and location will be convenient for the local people to shopping. Causeway Bay steam of people, high consumption capacity and location will be convenient to the local people. Therefore our company will open in Causeway