The area under discussion of the project researched is to understand the relationship between how Hamburgers are served and how will it affect brand (fast food restaurants) image in the eyes of customers, focusing on customer traffic and sales. The action standard for the market research is placed at 80 percent or above to go. This research is conducted primarily on a living human being who likes to eat hamburger on any traditional time by asking questionnaire personally and collecting primary data to make better decision for the given objective. Subsequently, starting from the beginning two demographic segmented audiences were being surveyed depending on their age and gender. There were two age groups specifically targeted for the survey which …show more content…
Firstly, female under age group of 18 – 29 years old would prefer open face hamburger for the reason that they won’t have to open it to add some more additional condiments in their hamburger compare to close face they have to open it and after adding additional condiments again close it and then eat it.
Secondly, as shown in (figure 4) more than 90% of all female population doesn’t like mustard in their hamburger because of the name mustard sounds to be masculine and also it taste savory (2). As shown in (figure 4) more than 35% and 40% of male and female respectively, loves ketchup as a condiments while eating hamburger. People in the United States love ketchup as it contains antioxidant and high levels of vitamins A, C and E (3) (6).
Now as per the research objective that is to understand how hamburgers are served at fast food restaurants and its affect on brand image & sales. According to (Figure 1) which shows the numerical value for whether people (male or female) would prefer open face or close face hamburger. From overall population 87.50% of male and 75% or female would prefer there hamburger to be open face before eating while on the other hand 12.50% of male and 25% of female would prefer their hamburger to be close face before
In examining the strengths and weaknesses of Happy Hamburger, Co. it is extremely valuable to consider the appropriate financial ratios available. The ratios used are: current ratio, days sales outstanding, inventory turnover, fixed asset turnover, total asset turnover, return on sales, return on assets, return on equity and debt ratio. Also to be examined will be the effect on ratios that Happy Hamburger will experience as a result of a double increase in: sales, inventories, accounts receivable and common equity. These increases will have an impact on the financial ratios being used in this analysis.
After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.
Meat, everyone loves meat. Well, except for vegetarians. I for one am a meat lover; if you asked me to choose between a healthy salad and an oily heart attack burger, I would go for the burger. I eat fast food once in a while, and I do like the burgers. At times, I would wonder where the meat comes from since it tastes different from burgers that come from actual restaurants. Many people other than me eat fast food daily and have become a habit for them. In addition, due to the rise in costumers, fast food industries opened many more restaurants, which led to a higher demand of meat. Due to this high demand for meat, meat industries are starting to use various ways to produce meat quickly. However, speeding up the processes can cause meat to be contaminated and cause a rise in the risk of E.coli being in the meat.
In the past few years, the sandwich market has gained incredible popularity in the American culture. As the fast food landscape continues to...
...ica the demographics had to be taken into account. Burger King is a fast food restaurant that is suitable for all ages, races, religion, culture etc. unless a consumers feels different about it. Burger King also suits most consumers’ pockets and taste preferences. They do have a range of food such as chicken and beef which satisfies most consumers.
Men rivet consuming more red meat than women. In the article, Freeman and Merskin asserts, “But since only 2.5 percent of Americans claim to be vegetarian, the average American is consuming meat, approximately 211 pounds of animal flesh a year, half of which is red meat” (459). Both authors use the specific data collection to prove that about 97.5 percent of Americans feed red meat. Americans know that consuming red meat is unhealthy and it will cause diseases like cancer, heart disease, and diabetes, but still they like eating red meat more than healthy (fresh) fruits and vegetables. Eating animal products is not only unhealthy, they also lack fiber and contains cholesterol as well as saturated fat. American Dietetic Association (ADA) also convinced Americans to eat more fresh plant based diet than animal products. Eating fresh fruits and vegetables will prevent us from diseases like cancer, heart diseases, and many more. For men, eating meat products has been one of their daily routines. In the United States, the ratio of men to women is 49:51, and the authors statics shows that only 2.5 percent are vegetarian, which means there are more females who consumes meat, although while it comes to feeding more meat men tend to eat more animal products rather than women. Even though there are more females in the United States, they still pore on eating more plant based diet rather than eating red
Fast Food has progressively taken over dining destinations in the previous decade. The availability and convenience that fast food restaurants offer has changed the way food is acquired worldwide. Eating out was previously sought as a reward for families to enjoy indulgent food without meal preparation nor the hassle of cleaning the kitchen after dinner, but in recent lustrums, period of 5 years, fast food chains have been the normality for dinner across the globe. Fast Food is a healthy alternative to a home cooked meal.
Secondly, fast food offers greater perceived monetary value in comparison with slow food products. Fast food, prepared with inexpensive chemical enhancers, gives marketers the advantage of low production costs, and consumers the illusion of monetary value. Additives including artificial colours, flavours, and sweeteners enhance the taste and presentation of food giving the illusion of freshness mimicking flavours, and tastes of fresh products. Furthermore, Preservatives such as Benzoate (BHT, BHA, and TBHQ), Sodium Nitrite, and Nitrate used to preserve colour and flavours, and hydrogenated and Partially Hydrogenated shortening creates an appealing cost effec...
The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States are dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011).
Hamburgers come from ground beef, which in reality if you consume a couple of hamburgers per month, it won’t harm you, but it states in ConsumerReports.org, “Americans show their affection for ground beef and burgers by consuming approximately 30 pounds of ground beef per person per year. Ground beef's saturated fat can contribute to heart disease, and the bacteria it sometimes harbors can sicken or kill someone who eats beef that is not cooked thoroughly.” With this information available to Americans daily, we still do consume the ground beef and even have the nerve to tell ourselves and our friends that we plan to cut back on it any day now.
According to the research paper by Anita Goyal & N.P Singh, “Consumer perception about fast food in India: an exploratory study”, average young Indian consumer always bears a passion to visit fast food outlets for fun and change although home food is his first choice. India is a diversified country with different regions and states following different food practices rendering food diversity as an implicit characteristic of the nation. As per worldwatch.org, India’s fast food industry is growing enormously at a CAGR of 40%. The entry of multinational fast food outlets like McDonalds, Subway, etc has revolutionized the industry in its own way. According to the survey carried out in the study among the population of age group 20-27 years, it was found that the emergence of traits of independence in their eating habits, nutritional education, divergence of food preferences at home and at fast food outlets and ambience of...
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...
CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...
Fast food in the past 50-60 years has had a major impact on American Culture, and it still has that same impact in present America. It is safe to say that fast food has become an outlet as far as Americans diets are concerned. It, in some cases, has taken over some lives, as some Americans eat fast food on a daily basis. Since the fast food industry has been growing dramatically in the past couple of decades, America as a whole has suffered some setbacks as it pertains to Health and a stable lifestyle. One of those fatty foods that is popular in American Culture is Hamburgers. The first hamburger that was made came in the early 20th century. Hamburgers started to become popular in the 1950s-1960s, due to the fact that as American lifestyles were changing rapidly, and Americans did not have the time to make meals at their home. Hamburger has become one of the most popular foods today in America.
I wonder what negative impact the fast foods industry had on the environment. Nowadays, fast foods industry has become one of the biggest industries in around the world. More and more fast foods restaurants are opened as the number of people who consume fast foods increase. For instance, within a mile where I live, there are more than seven fast food restaurants, and most of people that I know consume fast foods at least once a week. Since we all live under the same atmosphere, if the fast foods industry had negative impacts on the environment, it would affect the well- being of the whole society. For this reason, this is a topic that matters to people all around the world. Therefore, the purpose of this research paper is to learn more about the subject matter, so hopefully I could adjust my eating habits, and influence my friends to adjust their eating habits in order to protect the environment.