Hallstead Jewelers Case Study Answers

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Hallstead Jeweler’s started as a pioneer in its era, and as the generations went on the company stayed true to what worked when they first started. Anachronism’s work only to a certain extent when thinking of nostalgic/retro items such as old cars, fashion, and art. Being a business that attributes itself to a period it does not belong to is not a good long term solution. Hallstead Jewelers stopped changing with the times.“The sisters' father saw the changes in the retail landscape, but he took no action because of them” (Bruns). This single fault caused a lapse in innovation a costly move that caused them to lose market share. According to Benjamin Franklin, “when you are finished changing, you are finished.” This quote directly applies to Gretchen and Michaela, who are now responsible for their family’s inability to adapt. The market share that they need to focus on is the …show more content…

The focus needs to be about the dollar per square footage. The company's course of action should be realigning their product displays and removing items that are not turning over and need to be disconnected. It is important for the company to understand trends in the Jewelry industry and strategize accordingly “rather than expanding locations expand in length, width, and depth through product lines” (Murdix). Tiffany and Company's SWOT analysis to learn the company's pain points, as well as why, are they so successful and implement their techniques into the company's new vision. It will lead Hallstead to see opportunities in “expanding into different markets that appeal to more people”(Murdix). The company will have their work cut out for them because they are trying to keep up with the ever-changing retail market. It will take time but with the above recommendations it will give them a good

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