HR Case Study

HR professionals must take a long-term approach to building an image that prospective employees are looking for. Suggestions would be to provide training, job rotation, job enrichment, and training opportunities, in addition to pay and benefits. HR is also responsible for seeking out and identifying those who will be great performers. Just as the employee is interested in the best company, the company needs employees that are best for the company. Once hired, HR must continuously evaluate their workers, as some workers may be determined to perform better in a position other than the one they were hired for. The keystone of HR responsibility is employee retention, keeping their top performers from seeking employment somewhere else. The need for talented employees, and top employee retention, must become an extremely high corporate priority. HR managers must correctly identify the talent in an individual, not just by comparing a person to a job description. The company spends a great deal of money training employees. HR is tasked with retaining the best employees in the company. This is accomplished through compensation, recognition, new assignments, and promotions. Southwest must continue to market its culture. By attracting the right managers, the company brand will take care of itself, as the new team will reinforce the values the company seeks to build. HR should keep employees interested by giving them new opportunities before they expect them. Employees are always searching for advancement opportunities, so it might as well be with the company that trained them. Another consideration is the requirements for a higher level job. If jobs are awarded based on seniority, not competence, then their employees know they are working to...

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...ustomer orientated companies, which it at Southwest. Feedback must be attained from customers and employees. Being focused on the customer is seen in Southwest’s emphasis on how employees make the experiences enjoyable for customers. This is a process of letting the employee interact with customers and then monitoring how the employee performs with customers. The Human resources department hires personnel on their fit with the Southwest culture. That is highly focused on the employee’s ability to satisfy the customer. The HR team looks for those who do things that are fun, to try to lighten up the environment. They try to find those who are helping other employees and encouraging them. Southwest’s HR team has a big responsibility in hiring the right individuals for the job. This task is very hard but if you’ve every flown Southwest you can see this process working.