Gulati & Kletter Executive Summary

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Recommended: Airlines have forged a number of complementary strategic alliances, in part because many airlines are not profitable

Gulati & Kletter (2009) stated that with the help of proper planning and their implementation the airline firm can easily enhance the level of efficiency to the utmost level. However, by merging the resources and other key elements that often use by organisations in order to execute their business operations without any disruption would definitely assist them to encourage more customers by offering high quality services. Moreover, it is important for the success of an airline that they must enhance their services in order to get the maximum market share without putting additional resources and exertions (Gulati & Kletter, 2009). 2.5.2 Low Fare Charges It is observed that most of the airline organisations are quite keen to go for a merger …show more content…

However, the marketer must act like an integrator where they must produce technical capability with the market requirements and the marketer should be invented to bring the consumer into organisations. Furthermore, the consumers associate with the firms as members for the reworking and expansion of commodities. Therefore, the associations are measured as the important point for the source of consumer choice and firm variation. It is noted that the relationship promotion comprises in using the one-on-one communication in order to getting the loyalty of clients. These relations might be simply enhanced in the organisations if the promotion is part of everyone's work picture that is beginning from receptionist to board of directors (Basole & Rouse, …show more content…

Relationship marketing can be used in customer loyalty schemes extensively because it helps the organisations in spreading awareness about their service all over the world. Moreover, the relationship marketing is the strategy through which brand loyalty as it assist in building relationships with the customers slowly. This process would help the firms in improving profit margin because through it they would able to attract and retain increased number of customers along with their

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