Discussion Section
In this discussion section I will discuss why promoting an environmental image to our customers is going to alter the way they buy their products (in this case “Safe-Ware”). I will also discuss the areas in which we can accomplish the consumer’s minds and make them choose our silverware over another brand.
Why should we promote?
Consumer Behavior
From research I have learned that consumers attitudes towards environmental protection is increasing. I have discovered that having a green image does matter to consumers. They are aggressively trying to change the way they have impacted our world (Green Marketing, 1 of 7). Some of the reasons that consumers are changing their attitudes are because of their gain in knowledge.
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They need to know quickly and clearly. They don’t want to look on the back and try to search for why the product is eco friendly. By adding the word compostable to the front, along with the name “Eco-Ware” and the question, it will tie everything together and complete the packaging so that our silverware will stand out. The word compostable is a word that is known by many consumers and it is often linked together with the concept of “going green”. In my research I learned that from review of literature that although many people know about “green” knowledge” many don’t have the depth of knowledge they need to live a green lifestyle. They have very low knowledge of what companies produce eco friendly products (Green Marketing, 7 of 7). With these three simple changes I think the consumers will have no excuse for not knowing that our product is heading towards a environmentally protected planet. The textbook also talks about managing the heads of the consumers to change their habits (Pg. 169). I know that consumers have the habit of always going for the cheapest. I know that may be me sometimes. But by adding what I have discusses above I truly believe that the consumers actions may be changed when they come back each trip to the store to try to buy products that help out our environment. We already have had the certificate of approval to have the word compostable on the front, but I believe now is the time to add
Supplying eco-friendly products has been on the Walmart agenda since the early 1990s. After a failed first attempt and much criticism, the company decided to try again. In a speech made in October of 2005, CEO of Walmart, H. Lee Scott Jr., declared Walmart would devise a “business sustainable strategy” to reduce the environmental impact the company had. Walmart could not pull this off alone. If they only focused on the confines of themselves, rather than all that they were involved with, it was estimated that they’d only reduce their impact by about 10%. To reach that goal of 100%, Walmart had to involve stakeholders to make networks which achieve sustainability. These networks proved to be vital in not only Walmart’s goal in minimizing its environmental impact, but recovering their reputation, avoiding criticism, saving money, raising awareness, improving customer satisfaction, and creating incentive for other businesses to work towards sustainability.
A market where people can buy healthy, sustainable, organic local foods and goods, all without the marketing ploys and harmful environmental effects of wasteful packaging. It has been reported that 23% of all landfill waste is excess packaging, and certain modifications in types of packaging, like tin-foil liners in burger cartons or wrappers, makes then unable to be recycled and also inhibits their decomposition (EPA). By sourcing from local farmers and growers, and eliminating excess waste, the cost-effectiveness is passed on to the community
Young, D. (2012). Green Marketing & Marketing Ethics, Room 009, Block 17, Middlesex University Dubai. (25th March, 2012)
One research objective has set the foundation for our company to communicate to Chipotle customers about the sustainable packaging through social media and in store promotions
This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the hotel industry's marketing decisions. The Washington Plaza Hotel is a hospitality business located in Washington, DC. They offer services such as lodging, restaurant, bar, catering and meeting space rental. The Washington Plaza Hotel's major customer base is government, tourist, non-profit organizations, local businesses and some corporate clientele. Let's now take a look at how these environmental factors affect the marketing of the hotel.
...ne’s social approval would increase, and they may positively affect customers’ self respect, as being environmentally positive. If these campaigns are focusing on customers as a social responsibility and engaging customers through making an environmental-green and healthy eating community, customers and self satisfaction and loyalty level of engagement would increase.
As environmental concerns become more of an issue for consumers, they will be more aware of the impact that a company has on themselves and the environment and therefore be more conscious of who they support with their dollar.
Environmental conservation is a major challenge for businesses today. This is because environmental measures are often regarded as measures that reduce profitability of an organization. As a result of this, ethics are introduced to ensure that a business is doing what is right all the time. These ethics become fundamental elements in defining what is moral and what is legal because a legal action does not necessary imply that it is ethical. In the US, companies are under pressure to comply with demands of safeguarding the environment. The pressure is not only emanating from federal regulations, but also from the clients. A latest development in marketing strategies has even identified that packaging is becoming influential in attracting customers. Clients in the 21st century do not go to the market and buy an item just for the sake of satisfying their needs, but rather consider other features regarding the product they want to buy. One of the main features they look at is how the product, in its entirety, is conforming to the necessities of making the earth a better place to live. In this regard, clients, in this century, are very considerate on how a product is packaged. Any business that wants to succeed in this century must presume that each customer is an environmentalist. Using this presumption, the business will not have a problem with ethical issues in packaging their products. This paper examines ethical issues surrounding packaging practices in the US and how the packaging practice conform to the environmental regulations for a better environment. This paper also checks on how the packaging practice has evolved and aligned itself to ethical pract...
...uided towards organizations and consumers towards a common goal, which is to create a sustainable society, starting with fashion. “We quietly accept that people are important, and quickly move onto discussions of how to do things with, for and to people”[4]. Although changing the system it self will take enormous efforts and time, it is important to execute the process one by one by accepting the problems to creative solutions.
The more experience you have putting these tips into practice, the more they will become instinct. And by making informed decisions and ensuring that the product’s claims are accurate, you can feel good about the choices you make and their positive impact on the environment. If more greenwashing means that marketers are increasingly responding to the demand for sustainable products, this could be a positive trend. If left unchecked, greenwashing creates significant risks. Consumers will give up on marketers and manufacturers, and give up on the hope that their spending might be put to good use. Recent developments suggest companies should be prepared for the new wave of measures. Greenwashing has become a buzz word for consumers and the media. Unfortunately, the rules are not always clear when it comes to responsible environmental marketing.
1.- INTRODUCTION: Without doubt, the 20th century has changed our priorities, especially when it comes to the way we do business. Popular sustainable business models, as advertised in the media, have evolved into much more than a moral obligation or an external requirement to generate money. Essentially, they are forcing companies to reinvent the systems and approaches with which they generate value and profitability for the company.
Fourthly, Ecover should offer more education and information with long-term objectives to facilitate and promote new values and behaviours. Finally, Ecover should encourage environmentalists to recommend its products. 9.Appendix Appendix 1:. Survey of consumer attitudes. Australia Canada Germany Italy Japan Holland Spain Switzerland Pay 10-15% more for green products 69 72 68 79 42 87 85 80.
The Coca Cola Company has been among the world’s top companies that have been able to perform well in all the areas of the world. The company follows the latest strategic research and evaluation methods to formulate such strategic policies that helps in not only meeting the customer expectations and desires but also achieving various organizational goals and objectives.
The shifting of the consumer’s taste of simple products to high quality branded products is not sudden. It grew out in the middle of the 20th century and the companies selling various products needed a new way to differentiate their products from the others giving it a unique identity.
Customers are becoming more and more aware of harmful chemicals in any product but especially in cosmetics. In the article, “Development of a Natural Ingredient – Natural Preservative: a case study” author Audrey Kerdudo discusses what it means for consumers to be changing into environmentally conscious people. Kerdudo begins her study by stating, “Lately, the cosmetic and personal care market has been more and more driven toward natural ingredients by the rising consumers' awareness about personal health and safety and their will for safer cosmetics free of harmful chemicals” (Kerdudo, 2016). This impacts perception because consumers are changing the way they perceive products overall, but specifically in environmentally friendly